BBC One


 * TV Ark
 * The TV Room
 * TV Live
 * History of BBC television idents
 * BBC Press Office - History of the BBC ONE Idents

1936-1939
BBC Television Service began on 2 November 1936, broadcasting from Alexandra Palace in North London. For the first three months the service would alternate weekly between the Baird 240-line system and Marconi-EMI 405-line system; switching to the Marconi-EMI system permanently from 5 February 1937 onwards.

Due to the start of World War II, it was closed on 1 September 1939.

1946-1953
BBC Television Service returned on 7 June 1946, using the BBC coat of arms as the ident. It was on-air for three periods a day - 3-4pm for Women's programmes, 5-6pm for Children's programmes and 8pm-late for Main programmes.

Each period had a standard start-up routine; at 5 minutes to the hour the BBC Tuning Signal would be shown, then at 1 minute to the hour it would fade into the BBC coat of arms and finally at 20 seconds to the hour that would fade into footage of the Houses of Parliament.


 * http://www.bbctv-ap.co.uk/tunsig.htm

1953-1960
The first proper logo for the BBC Television Service was unveiled on December 2, 1953, consisting of this elaborate mechanical device designed by Abram Games. For obvious reasons, it came to be nicknamed the "Bat's Wings".

For the first few years the BBC continued to use the old tuning signals at the start-up routine, but from 19 August 1955 the tuning signal was updated to fit in with the Bat's Wings ident. However this tuning signal was unpopular and so was replaced on 16 June 1956 with a new tuning signal called "Angel's Wings".
 * http://www.transdiffusion.org/emc/baird/symbol.php

1960-1963
By October 1960, the "Bat's Wings" had been superseded by the BBC tv blocks. Here, they are contained within a circle with a map of the UK behind them, divided into the BBC's seven broadcast regions of the time (North of England, English Midlands, West of England, London, Wales, Scotland and Northern Ireland).

On 19 September 1960 BBC TV started broadcasting children's educational programmes during weekday mornings under the name BBC Schools & Colleges. The ident was know as the "pie chart" for obvious reasons.

1963-1964
BBC tv adopted its most famous symbol, the globe, on September 30, 1963. At the same time, the BBC tv blocks were modified, becoming slanted to match the angle of the letters.

1964-1966
With the launch of BBC Two on April 20, 1964, the BBC tv service was renamed BBC One, and this second globe logo was introduced - which makes no reference to the new name. An earlier version exists with BBC tv service info. This logo is just the 1960s BBC logo.

1966-1968
The third globe logo - known as the "watch-strap" globe for obvious reasons - was the first to feature the BBC One name, it was introduced on 18 April 1966. It was soon revised with a new version introduced on 6 June 1966.

Having survied three BBC re-brands unchanged, the BBC Schools & Colleges ident was updated in 1967.

1968-1969
The last globe logo before the introduction of colour, sometimes known as the "floating" globe. It was introduced on 7 July 1968.

1969-1972
Colour was introduced to BBC1 on November 15, 1969, and with it came one of the channel's most famous logos. Designed by Murray Andrew, the "mirror globe" was a mechanical globe with a concave mirror behind it. It was filmed in black and white, the blue colour for the continents and "BBC1 COLOUR" legend being added electronically before airing. The word 'COLOUR' was in Helvetica.

The inclusion of the word "colour" could be viewed as a subtle reminder to buy a colour TV set, as most viewers would have still been watching in black and white at this time.

On 3 January 1971 the BBC started broadcasting Open University progammes on both BBC1 and BBC2, the strand had its own ident and clock which were used on both channels.


 * Full description of the logo's design on TV Ark

1972-1974
Subtle changes were made to the logo in 1972, with "COLOUR" now in an italic serif font and the corners of the BBC1 blocks rounded.

Around the same time the BBC Schools & Colleges strand finally went into colour,, with a new ident based on a diamond.

1974-1981
With colour TV sets becoming more and more common, more significant changes were made to the "mirror globe" at the end of 1974. The background was now dark blue and the continents yellow, and the "BBC1 COLOUR" legend was replaced with "BBC1" in Futura Bold font.

The BBC Schools & Colleges diamond ident was refreshed with the new colours, but with "BBC1" also being in yellow to signify the morning showing. In 1978 the strand was re-branded with the "dots" ident.

1981-1985
On 5 September 1981, the "mirror globe" was modified once again, with the continents now pale green and the bold "BBC1" legend replaced with a twin-stripe version that had been used on programme slides and promotional trailers since the mid-1970s.

Much tweaking was made to this logo during its first nine months on air as a result of problems arising with the colour scheme and the size and position of the globe and legend. The clock only lasted a few months before being replaced with, for the first time ever, a CGI clock in November 1981.

In late 1981 the Open University ident and clock was also refreshed with CGI versions replacing the mechcanical ones. However in 1984 the strand was re-branded for the first time with BBC1 and BBC2 identifiers added.

In January 1982 the BBC Schools & Colleges dots ident was also refreshed with a CGI version.
 * The Ident Gallery

1985-1991
A new era replaced the previous era above  at 7pm on 18 February 1985. This era was known as COW (Computer Originated World).
 * The Ident Gallery

1991–1997


16 February 1991 the Virtual Globe was introduced.
 * The Ident Gallery

1997–2002
BBC1 was renamed as BBC One. The BBC One ident received a facelift as a balloon created by Lambie-Nairn on 4 October 1997.


 * The Ident Gallery

2002–2006
On March 29, 2002, BBC One introduced a new look which saw the globe motif disappear from its idents after almost 40 years. Instead the idents featured people in various form of dance and movement. The logo was also altered to match the one already used by BBC Two. Lambie-Nairn were also behind this new look.


 * "The new channel idents explore the universal theme of rhythm, dance and movement through different activities, moods and world cultures. From the power and grace of a Brazilian dance to the raw energy of a festival, from the high elegance of ballet to the speed and agility of basketball players, the idents bring a new feel to BBC ONE. (...)
 * Lorraine Heggessey, Controller of BBC ONE, said: 'We aim to capture the essence of the new spirit that is alive on BBC ONE, and reflect it in the new channel’s new identity. Whatever your age, wherever you live and whoever you are, rhythm and movement are common to everyone. BBC ONE should have that same universal appeal.' " - BBC press release

Initially, eight idents could be seen on screen. They were all short in the United Kingdom. Further idents were added over the upcoming years.


 * The Ident Gallery
 * BBC Press Office

2006-present
On 7 October 2006, BBC One introduced a new identity.

The font used for the "one" wordmark was specially made for BBC One by Fontsmith.

The short idents began on 2 May 2009.

Unfortunately, moon and window idents had been withdrawn; they returned later in the year.


 * Press release
 * Fontsmith
 * The ident Gallery - 2006
 * The Ident Gallery - 2009