KSHB-TV

1985–1987


KSHB became the Kansas City area's original Fox affiliate in 1986.

1992–1994


KSHB-TV was rebranded as "KSHB Fox 41" in early 1992. The logo was modeled after Fox's 1987-1993 network logo as seen in this print version pictured above. There was also a computer-generated version of the logo that was used as their official on-screen ID. During this era, KSHB launched its first half-hour news program "Fox 41 News at 9:00" in August 1993.

1994–1995


KSHB became an NBC affiliate on September 12, 1994, swapping its Fox affiliation with WDAF-TV, as part of WDAF's then-owner New World Communications' groupwide affiliation deal with Fox. Its in-house news department, launched in 1993 (though the station had run news updates as early as 1981 while an independent station), also expanded its local news programming at that time.

2003–2012


In 2003, KSHB changed its on-air branding to NBC Action News for both entertainment programming and newscasts (alternately referring to itself as "Your NBC Action News Station" for entertainment programming promotion); Tampa sister station WFTS-TV changed its on-air branding to ABC Action News in the same overall usage as KSHB a year earlier.

2012–


On February 3, 2012, KSHB changed its on-air branding to NBC 41 (and to 41 Action News for newscasts) with minimal advance promotion, after approximately nine years of using the NBC Action News branding; the 2003-era logo was modified, adding the number "41" (and a red background behind it) on the left side, along with a resized NBC peacock logo.