WPSG

1994–1995

 * WGBS Philly 57 1994 Ident

1995


In January 1995, WGBS became an affiliate of the upstart United Paramount Network; the station briefly identified as "UPN Philly 57", before being shortened to simply "UPN 57".


 * WGBS UPN Philly 57 - Exo Squad Promo - 1995

1995–1999


In December 1995, WGBS changed its callsign to WPSG (for its then-new owners Paramount Stations Group, who purchased the station from Grant Broadcasting System a year earlier).

2002 – 2003


In September 2002, when the UPN network debuted a new on-air look, WPSG's on-air branding was changed to simply "UPN" for the 2002-2003 television season, before reverting back to "UPN 57" the following season.

2006–present


In September 2006, WPSG revived the old "Philly 57" moniker dropped sixteen years earlier (though many viewers still called the station by that name afterward) as part of the station's new branding as an affiliate of The CW, "CW Philly 57", although on-air promotions refer to the station only as "CW Philly."