DYCB-TV

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ABS-CBN (1st Literation) 1963-1972
1961-1972

DYCB-TV channel 3, the first provincial TV station in the Philippines, was launched by ABS-CBN (then known as Bolinao Electronics Corporation, later renamed Alto Broadcasting System). It first aired a four-hours-a-day schedule (6:00–10:00 p.m.), transmitting on a 50-mile radius within Cebu and nearby islands. The station's 390 ft (118.9 m) transmission tower (then the tallest structure in Cebu) was originally from the network's flagship TV station, DZAQ-TV 3, used during the first telecasts in 1953.

Banahaw Broadcasting Corporation 1972-1978
1972-1978 After the declaration of Martial Law by then-President Ferdinand Marcos, and the takeover of ABS-CBN by his crony, Roberto Benedicto, DYCB-TV was forced to shut down, then upon reopening as DYCW-TV and became part of the Banahaw Broadcasting Corporation.

Government Television Network/MBS 1978-1988
1978-1988

Channel 3 became an owned-and-operated station of the government-owned GTV (later the Maharlika Broadcasting System, now People's Television Network). The call letters were reverted to the original DYCB-TV.

ABS-CBN (current Literation) 1988-present
1988-1992

As part of the nationwide relaunch of ABS-CBN which began the year before with the flagship station in Manila, DYCB-TV reopened under its network's original owner and introduced the Star Network ident with the famous numerical gold tri-ribbon channel 3 logo with a star at the end, with the number 3 being made up of three white stripes (later changed to the red, green and blue stripes, matching that of Channel 2 Manila's later idents). The station's studios along P. Del Rosario cor. Leon Kilat St. was inaugurated since then.

1992-1999

In time for the color television broadcasts in the mid 1960's, ABS-CBN started incorporating the now-iconic RGB colors into the rings of its logo. Also, the white frame was swapped for a black box outline.

On September 14, 1986, with the reopening of ABS-CBN after People Power Revolution, this logo would become the official symbol of the corporation. This was also the first logo to be used in a horizontal format.

2000-present