PepsiCo

2001–present


At the time of the company's aquisition of Quaker Oats in August 2001, the company decided the shed its old outdated logo for a new one.

The new logo was created by Landor Associates. It keeps the globe motif, but makes it less schematic and more lively. It also loses its connection to the Pepsi identity. Instead, five latitudes in differents colors represents the company's divisions: Frito-Lay, Pepsi, Tropicana, Quaker and Gatorade. The old lettering is replaced by timeless typography.


 * Identityworks
 * Landor