Sega

1940–1951
SEGA was founded in 1940 as "Standard Games" as to provide amusement games to military services in the USA.

1951–1965
In 1951, it moved its operations to Japan and was renamed "SErvice GAmes of Japan".

1965–1975


In 1965, Service Games was renamed to SEGA following the merger with Rosen Enterprises and Service Games to form "SEGA Enterprises Ltd.".

1975-1982


An early version of the Sega's current logo that was seen on arcade flyers and video game boxes.

1982–present


In 1982, the logo was updated. SEGA Enterprises Ltd. was renamed SEGA Corporation in 2000.