Wendy's/Other

1969–2013


The logo used separately by its name, as the tertiary logo. It appeared on the façade of the individual restaurants (with the mascot variant on the right side of it) and on service signs. The red lettering for façades was used since 1992 to replace the white. The white letters on a red background often appeared on billboards and service signs.

It also appeared on the translucent covers of plastic salad bowls and cream-colored plasticware. The full logo for plasticware was used before mid-2005, being replaced with only the lettering. From late 2011 until February 25th, 2013, it appeared as a secondary logo variant on packaging with the phrase "Quality (Real) Food Made Fresh Is Our Recipe" (the word "Real" in parentheses indicates that it was used on translucent cups, while most opaque ones lacked the word "Real"). The Canadian chain uses the country's signature maple leaf in place of the apostrophe. This lettering continued to be used on the American and Canadian chain websites until March 5, 2013.

1969–1975
The original illustration of Wendy. It was used on the primary logos and packaging and cups from 1969 until 1975, but continued to be used for signage until 1975. The signature slogan "Quality Is Our Recipe" was added in 1971.

1975–2013


In 1975, the illustration of Wendy was re-drawn for the first time, and has been on primary logos, packaging and cups since then, but did not appear on restaurant signage until 1983. It appeared on the façade of the individual restaurants (with the name variant on the left side of it). An animated version of this illustration was seen on the commercials that aired between early 2008 and late 2009 with the slogan "It's waaaay better than fast food. It's Wendy's." From late 2011 until February 25, 2013, it appeared on packaging as the primary logo variant with variations of "Quality Is Our Recipe", depending upon the packaging and its sizes. This illustration also appeared on the corporate logo for The Wendy's Company from mid-2011 until February 25, 2013. It continued to be used as the chain's avatar for its YouTube channel and Facebook and Twitter pages until March 5, 2013.