General Mills

1963–present
The cursive capital G would continue as the brand's identity.

1963–1969


The cursive logo was continued up to 1969.

1969-1982


The wordmark has changed to sans-serif.

1982-1989


The wordmark has changed again, this is allcaps.

1989–2003


The wordmark is in Antique Olive font. The famous "triangle" was also dropped at this time, finally being brought back in 2017.

2003–2017, 2003-present (secondary logo)


The cursive capital letter 'G' was slightly modified in 2003.

2004–2017 (alternate)


The alternate logo has in the Univers font in the wordmark.