Coles

1962–1970s


In 1962, its supermarkets were branded Coles New World with accompanying rocket imagery.

1970s–1987


This logo would be used for both their New World Supermarkets and variety stores.

1991–1998


As part of their rebrand, the company introduced their new red "coles" logo. The red and orange orb remained as a reminder of their "New World" days.

1998–2003


In 1998, Coles Supermarkets rebranded again to "Coles".

2005–2007


In 2005, Coles dropped the orange and red orb from their logo.