WPIX

1969 – 1976
In 1969, WPIX first introduced the original version of the current "Circle 11" logo, the "11" in the logo closely resembled the World Trade Center, which was not completed until four years later.

1976 – 1982
Beginning in September 1976 and continuing until 1986, WPIX branded itself as "11 Alive"; the "Alive" branding was made popular by Atlanta's WXIA-TV (as well as other stations owned by WXIA's parent company Gannett), who also started using the "11 Alive" branding the same month as WPIX and continues to use it to this day. The "Circle 11" logo was dropped during this period.

1984 – 1986
In 1984, WPIX reintroduced the Circle 11 logo after an eight-year hiatus, incorporating it into the "11 Alive" branding.

1994 – 1995
During the station's broadcast of the 1994 New York City Marathon, WPIX retired the "Circle 11" logo once again and introduced a new logo that would be used during the station's run as an affiliate of The WB.

1995 – 2006


In January 1995, WPIX became a charter affiliate of The WB Television Network, becoming one of the de facto flagship stations of the network through parent Tribune Company's minorty stake in the network. The logo introduced in 1994 was modified to include The WB's logo to reflect the change; an alternate version of this logo does not include the "THE" box on the left side of The WB logo.

2006 – 2008


In 2006, The WB and UPN announed that they would merge their programming into a new network called The CW; WPIX became a charter affiliate of The CW in September of that year.

2008 –


In 2008, WPIX reintroduced the "Circle 11" logo for the third time (using a modified version featuring the 1994-2006 "11" logo) as part of a company-wide rebranding that saw most of Tribune's CW affiliates de-emphasize The CW name and logo from their branding.