Coca-Cola


 * Coca-Cola Heritage Timeline
 * The History of the Coca-Cola Logo
 * Brand New

1886–1887
Coca-Cola was originally invented by John S. Pemberton in 1886.

1887–1900
In 1887, the now-familiar Spencerian script was first used within the logo. Compared to today's version, the script varied depending on its application, and the word "Trademark" also commonly appeared at the bottom of the wordmark's first letter "C".

1900–1941
By the turn of the century, the script began to be standardized.

1941–present
The word "Trademark" was removed from the logo, and the wordmark itself evolved into what would become the company's longest-used design to date.