Alfa Romeo

1910-1915
Alfa Romeo was founded on the 24th June 1910 as 'A.L.F.A'. Alfa Romeo's logo incorporates two heraldicdevices traditionally associated with its birthplace, the city of Milan: a red cross, from the emblem of Milan and the biscione, a crowned viper swallowing a moor - the emblem of the House of Visconti, rulers of the city in the 14th century.

1915 - 1925
In 1915, they changed their name to 'Alfa Romeo'.