Channel 5

1997–2002
Channel 5's original identity was developed by Wolff Olins for the retuning campaign that preceded the channel's launch.

The identity used on screen was developed by Silver Hammer from California, United States.

2002–2008


Channel 5 was renamed Five on September 16, 2002. The rebrand was created by the agency Spin.


 * RTL Group

A set of idents, similar to the original ones, was launched in April 2004.

A new look was launched in November 2004. This time the logo would appear as part of the idents, instead of just superimposed. The rebrand was taken care of by Devilfish.

The final set with this logo was launched on January 23, 2006, but didn't actually use the logo in them. Instead, various words connected to the ident were shown in the same font as the logo. The idents were created by BB/Saunders. 


 * Creative Review
 * BB/Saunders

New versions of the "words" idents came about in January 2007, with all the words replaced by "five".


 * The Ident Gallery

2008–2011
Logo used by Five since October 6, 2008. The design agency behind the rebrand was DixonBaxi.


 * ManvsMachine
 * DixonBaxi

2011–2016
Five was relaunched as Channel 5 On Valentine's Day 2011.

2016–present
In February, the logo was changed in five years, this logo shows the five shapes of the number "5". This logo launched Thursday 11th February 2016.

No logo appears on new idents as the five entities appear, that the logo appear separately on break bumpers, and on promos and end-boards instead.

The logo has been criticised for looking like Channel 4's logo and Channel 7 in Australia
 * Creative Review