Dairy Queen

1940–1960


On June 22, 1940, Dairy Queen opened its first location in Edina, Minnesota.

1960–2001


In 1960, the logo was a red lip background. A different font was added and the color was changed to white. The "D" and "Q" remained uppercase while the rest of the letters became lowercase.

2001–2007


In 2001, the name was shortened to simply 'DQ'.

2007–present


In 2007, the logo was modifed with orange and blue stripes and the red shape was evened out. The 'DQ' wordmark was changed into a seriffed font and italicized.