Long John Silver's

2011–2012
In February 2011, Yum! Brands made Long John Silver's independent so they launched a new logo, and a new slogan, "We Speak Fish".


 * "What better way to signal change and the brand's bright future than through a new logo and message? Our new logo projects a bold and confident look, indicating a more contemporary Long John Silver's." - John Villanueva, Chief Marketing Officer, in a presentation video.


 * Press release
 * Youtube: Presentation video "We Speak Fish"

2012-present


On September 25, 2012, the logo was announced and returned its style of former letters.

The 2011 logo was quickly abandoned in favor of a slightly edited 2002 logo. The slogan is now "That's What I Like".