BBC Three

2003-2008
BBC Three was launched on 9 February 2003, replacing BBC Choice. "THREE" is in a font called 'Helvetica'

2008-2016
A new and modern logo for the channel was introduced in 12 February 2008. The word three is now pink and it bears a geometric lowercase appearance.

BBC Three will be axed as a television channel in 2016, where it will be moved online.

2016-present


As part as the BBC's plan to move BBC Three online on 16 February the new logo was launched on 4 January 2016. According to BBC Three's head of marketing Nikki Carr, each pillar has meaning as she states, "The first is 'make me think'... The second is 'make me laugh'... The third, the exclamation mark, is 'give me a voice', which is what we will do for young people.".

Reactions were mixed to the new logo with some interpreting it as 'BBC 2!' or 'BBC 11!'. Some viewers noted a scene from a BBC-centralised documentary called W1A, where a design consultant suggests the BBC change their logo to something eerily similar to the new logo. BBC Three released a short video on their YouTube page joking that the video was a direct inspiration.