File:Sony Max India Rebrand 2015

Description
Sony MAX India called us to participate on the pitch for their new image and we were honored to be chosen! Inspired by mandalas and lotus flowers, which are typical of their culture, and using a saturated palette, we created a vibrant, youthful and contemporary channel. The animation reveals the different colored layers while showing everything the channel has to offer.

We also had the chance to create a special version with a different color palette using gold and silver to achieve a premium and sophisticated look for special occasions.

It was an honor to create the image for Sony MAX India and we hope you love it as much as we do!

Music: "London Thumakda" from the soundtrack of "Queen" performed by Neha Kakkar, Sonu Kakkar and Labh Janjua, used only for this reel and with no commercial purposes.

Directed by: Plenty

Creative Director: Pablo Alfieri

Art Director: Federico Kanno

Animation Director: Hernán Estévez

Executive Producer: Inés Palmas

Producer: Clara Etcheverry

Graphic Design: Federico Kanno, Federico Bogado & Lucía Izco

3D Modelling:

Federico Kanno & Federico Bogado

3D Animation: Hernán Estévez & Maximiliano Riedel

Lighting, Shading & Rendering: Federico Kanno & Federico Bogado

Compositing: Matías Mastrogiano

Year: 2015

Client: Sony Max India

Creative Director: Nidhin Antony

Head of Programming: Udayan Shukla

Head of Business: Neeraj Vyas

Producer: Arif Mohamed

Tags: max, sony, 3D, india, colors, indian, festive, plenty