MOR Philippines

1994-2001


ABS-CBN started using the Star Radio brand in 1994 for regional FM stations, dropping the Radio Romance branding which was used prior to the brand's launching. The Manila station, named DWRR-FM, was given the chance to have its own branding. The Radio Romance brand continued being used until 1996, when the station relaunched as WR.R 101.9.

1997-1999
On 1997, some of the regional Star Radio stations were rebranded as ABS-CBN Radio: Heart of the City. Other stations, however, did remain under the Star Radio brand.

1999-2000
In 1999, ABS-CBN Radio stations rebranded as ABS-CBN FM. This logo, however, ended consequently in 2000, in line with the unveiling of ABS-CBN's new logo.

2000-2001
The logo was modified following ABS-CBN's new logo unveiling. The logo was also short-lived, as ABS-CBN FM and Star Radio merged in 2001 to create the present-day M.O.R. brand.

2001-2005
Following the merger of the two brands, the M.O.R. branding was created. The original logo had an orange radio with a pink M, a blue R, a circle with ABS-CBN's RGB color, a script-like For Life! wordmark, and ABS-CBN's logo.

2005-2013
The logo was given a makeover in 2005, replacing some of the first logo's elements with an RGB oval with a Hand of Sean M and R, and the For Life tagline colored in yellow. the circle with ABS-CBN's RGB colors, was also retained, the ABS-CBN logo was discarded, and this was also the first logo to incorporate a set of headphones.