Asda

1965–1968


ASDA was formed in 1965 by the merger of Asquiths and Associated Dairies. The merged company was named ASDA Stores Ltd. ASDA purchased the GEM chain in the same year and rebranded the supermarkets 'ASDA Queens'.

1970–1981


In 1970, the logo had a 'wave' added to the wordmark.

1981–1985


In 1981, the 'Wave' and the wordmark were combined together in a rhombus shape as seen above, however it was sometimes in a rectangular shape as well. The 'Asda Orange' was now used with a dark blue in signage and advertising.

1985–1994


The familiar green 'Asda' logo was introduced in 1985. The counters in the two 'A's were originally coloured, the right 'A' counter was always red but the left 'A' counter was either yellow or blue.

1994–1999


In 1994, the logo was slightly recoloured and the coloured counters were removed.

1999–2002


In 1999, the logo was redesigned, the lettering was altered slightly, and the 3D effect shadow increased in depth. The 1994 version continued, in use on television advertisements.

2002–2008


In 2002, the three dimensional effect was removed, in favour of a two dimensional logo, but the colour green was retained.

2008–2015
In 2008, the Asda logo became a brighter green.

2015–present
In January 2015, Asda announced stronger branding references to parent company Walmart. The changes included the addition of the 'spark' to the top left corner and the addition of the slogan 'Save money. Live better.' Which is also used by Walmart.