Wendy's

1969–1970


The drawing in the logo is a stylized portrait of Melinda-Lou "Wendy" Thomas, R. David Thomas's daughter, after whom he named the restaurants. This is the first logo that was only used for the first restaurant.

1970–1976


Second logo, similar to the first one, but added the slogan "Quality Is Our Recipe". Introduced after opening the second restaurant, which introduced the drive-thru pick-up window.

1976–1978


In 1976, Wendy was re-drawn for the first time with flat colors and the font for the tagline "Old Fashioned Hamburgers" was modified. The swirls became detached from the portrait of Wendy (but still remained attached for use on façades). However, signage still used the illustration from the previous logos.

1978–1983


In 1978, the logo was given a yellow background for the outside and a red beveled rectangle was given for the name Wendy's and the portrait of Wendy. The words "Old Fashioned" became re-aligned into the center. Again, signage still used the pre-1976 illustration. It references the facade of yellow rectangular panels with outlined red beveled rectangles. It is still in use at a small number of locations, regardless of design updates.

2013–Present
In March 2013, Wendy's launched a new logo with a new font, and a new slogan, "Now That's Better".

1969–2013
The logo used separately by its name, as the tertiary logo. It appeared on the façade of the individual restaurants (with the mascot variant on the right side of it) and on service signs. The red lettering for façades was used since 1992 to replace the white. The white letters on a red background often appeared on billboards and service signs.

It also appeared on the translucent covers of plastic salad bowls and cream-colored plasticware. The full logo for plasticware was used before mid-2005, being replaced with only the lettering. From late 2011 until February 25th, 2013, it appeared as a secondary logo variant on packaging with the phrase "Quality (Real) Food Made Fresh Is Our Recipe". The Canadian chain uses the country's signature maple leaf in place of the apostrophe. This lettering continued to be used on the American and Canadian chain websites until March 5, 2013.


 * Note that the word "Real" in parentheses indicates that it was used on translucent cups, while most opaque ones lacked the word "Real".

1969–1983
The original illustration of Wendy. It was used on the primary logos and packaging and cups from 1969 until 1976, but continued to be used for signage until 1983. The signature slogan "Quality Is Our Recipe" was added in 1970.

1976–2013
In 1976, the illustration of Wendy was re-drawn for the first time, and has been on primary logos, packaging and cups since then, but did not appear on restaurant signage until 1983. It appeared on the façade of the individual restaurants (with the name variant on the left side of it). An animated version of this illustration was seen on the commercials that aired between early 2008 and late 2009 with the slogan "It's waaaay better than fast food. It's Wendy's." From late 2011 until February 25, 2013, it appeared on packaging as the primary logo variant with variations of "Quality Is Our Recipe", depending upon the packaging and its sizes. This illustration also appeared on the corporate logo for The Wendy's Company from mid-2011 until February 25, 2013. It continued to be used as the chain's avatar for its YouTube channel and Facebook and Twitter pages until March 5, 2013.