Asda

1965–1970
Asda launched in 1965. Asda was founded in Leeds, West Yorkshire, England. ==1970–1985== In the 1970s, the logo had a 'Wave' added to the wordmark. The 'Wave' and the wordmark were often combined together in a rhombus shape as seen above, however it was sometimes in a rectangular shape as well. The 'Asda Orange' was now used with a dark blue in signage and advertising. ==1985–1994== The familiar green 'Asda' logo was introduced in 1985. Originally the logo was in a darker shade of green with an even darker green '3D' effect shadow and 'Wave' was dropped. The counters in the two 'A's were originally coloured, the right 'A' counter was always red but the left 'A' counter was either yellow or blue. ==1994–2002== In 1994, the counters became coloured the same as the '3D' shadow. ==2002–2008== In 2002 the three dimensional effect was removed in favour of a two dimensional logo but the color green was retained. ==2008–present== In the late 2000s, the Asda logo became a brighter green. ==Other logos==