AMC (United States)

This article is about the AMC television channel, 'American Movie Classics,' not to be confused with the AMC movie theater chain, 'American Multi Cinema,' or the AMC auto manufacturer , 'American Motors Corporation.'

1989–1996


From the late 1980s to 1996, AMC used a logo either one filled diamond (for use in the acronym-only version of the logo) or two filled diamonds stacked over one another (used in the logo with the channel's full name at the time "American Movie Classics").

2002–2007


AMC rebranded itself in October 2002, with a new on-air look by Trollbäck & Company. The channel got a new logo and a new tagline, "TV for Movie People". The full name of the channel was essentially dropped in the process.


 * Trollbäck + Company

2007–2013


In 2007, the 2002 tagline was dropped.

2013–present


On March 31, 2013, the logo was modified with the letters (in a slightly different font) now inside a filled rectangle. The channel also introduced a new tagline, "Something more."

AMC Rolls Out 'Something More'