Gold East Midlands

Derby
Radio Trent Derby launched to Derby on March 3rd 1987. It was largely an opt-out service.

GEM
The AM frequencies of Radio Trent in both Nottingham & Derby were relaunched as GEM-AM on October 3rd 1988. The Leicester Sound AM frequency also took this service until 1994 when that frequency became a full-time Asian service.

GEM stood for "Great East Midlands" not "Gold East Midlands" which is what many people thought it stood for.

1994?-1997
GWR bought the service in 1994 but all that changed at this point was a slightly revamped logo.



CLASSIC GOLD GEM
The inevitable networking under GWR started to creep into the schedule resulting in the Classic Gold tag.