Discovery Family

1996–1997


In 1996, the Discovery Kids channel launched, though until 2000, it was only available on select cable providers.

2001–2002
In March 2001, the Discovery Kids channel rebranded; it's updated logo was made by The Diecks Group. An animated version of the secondary logo can be found at the end of episodes of Truth or Scare.

2002–2010


This logo's debut coincided with the start of Discovery Kids's stint as NBC's Saturday morning programming provider.

Since Discovery Kids's sister networks changed its logos with Gotham font takeover in 2008, this was the only Discovery network to remain the Aurora Bold Condensed font text until becomes The Hub in October 10, 2010.

2010–present (website)


This logo is currently used online and on consumer product packaging.

2010–2013




On April 30, 2009, Hasbro and Discovery Communications announced that they intended to launch a joint-venture kids television network which would use Discovery Kids' distribution network.

The brand for the new network was unveiled on January 14, 2010. According to a press release, the logo symbolizes "a catalyst of action and imagination" and is intended to represent the network's "thrilling, modern and dynamic" tone. The identity was created by Troika Design Group.

The Hub premiered on October 10, 2010.

Even though Discovery Kids no longer exists as a channel, it is still available as a website for children to learn about science.


 * Press release
 * Troika
 * Brand New
 * Discovery Kids website (still online)

2013-January 2014


In May 2013, the word "Network" was added to the current logo, and the channel began calling itself "Hub Network" in promos and press releases.

January 2014-October 2014


A slight overhaul of the logo was launched on January 13, 2014, as part of its new on-air look with the slogan, "Making Family Fun". However this logo was shortlived because of the rebranding of the channel to Discovery Family.

2014–present


On June 12, 2014, it was reported that Margaret Loesch would step down from her role as Hub Network president and CEO by the end of 2014. On September 17, 2014, it was announced that the Hub Network will be rebranded to Discovery Family. A press release confirmed that the rebrand date will be on October 13, 2014. Hasbro sold 10% of the channel to Discovery Communications and Hasbro owned 40% and Discovery owned 60%. With this change, the Discovery name returned to this channel's name for the first time in four years. It was then launched on October 13, 2014. It's slogan is called "Let's Go!".


 * Discovery, Hasbro Modify Hub Partnership
 * Press Release