Jack in the Box

1951–1962
Jack in the Box was first introduced in 1951

1971–1978


Then it was renamed as Jack in the Box in 1978.

1978–1980
In 1978, the word Hamburgers was dropped from its name and introduced a new logo stylized as JACK IN THE BOX. Changes are that the red box was added with the picture of the print version of the mascot Jack. Under that is the name written in a new font. There was a prototype version of the next logo which has a red diamond showing half of Jack.

1980–1985
On March 20, 1980, Jack in the Box then rebranded their logo. Changes are that the name is basicly written in the same font but now inside the red diamond. Also, Jack was removed from the logo.

1985–1986
To help avoid confusion with the toy, Jack in the Box was rebranded as Monterey Jack's in 1985. Then the original name came back alive in 1986.

1986–2009


In 1986, Jack in the Box returned both its own name and its 1980-1985 logo.

This logo may not be current, but can still be seen at some remaining locations. It is also still used on drinks. The logo was ended on March 15, 2009.

2009–present


On March 16, 2009, Jack in the Box launched a new identity. It began with a series of Super Bowl advertisements in which Jack (the mascot) is hit by a bus and injured. In the fourth one, Jack gets rid of the old logo and puts the new one on, thus launching the new identity.