Next Generation Network

Next Generation Networks (a.k.a. ebillboards or NGN) was a company that was the most hyped digital signage company around the years 1998 through mid 2003. NGN was a well-funded company. NGN had raised and burned through $96 million – all this by the time they were poised to trigger the IPO. NGN also received about $30 million cash in exchange for a 30% equity position in the company. With plans to go public and UTX as a partner - who happens to own Otis elevators - the future looked bright. NGN also had excellent content partner relationships that captured the main requirements for digital signage for displaying news, weather, sports and entertainment. NGN even capitalized on coveted political advertising budgets.