Carlton

Pre-Launch


Carlton's logo shown during the 1991 ITV franchise battle. This logo was also used in a rare ident. The ident featured a white screen, from which a 3D man (looking like Oscar Pierce from the American Academy Awards) emerged, holding a can of film. He stood, hurling the film can from him, its path creating the blue line. The rest of the symbol then filled in.

1993–1999


Carlton's 1993 launch identity was created by Lambie-Nairn. The oddly placed T is explained by the fact that in the first idents, the name "Carlton" would occasionally be transformed into "London". The idents featured Londoners exclaiming "This is Carlton - Television for London".


 * The TV Room

After almost two years, the idents with the Londoners were replaced by simpler idents with the Carlton logo only. These were produced by Central Television.


 * The TV Room

Yet another set of idents were launched on November 25, 1996. The idents, created by Lambie-Nairn, featured colourful Carlton logos animated in various imaginative ways. Central TV adopted a similar set of idents 2 years later.


 * The TV Room

1999–2004


In 1999, the ITV network adopted a new look to be used by all franchises. Among other franchises, Carlton chose not to adopt the common ITV identity, instead opting for an identity created for them by Lambie-Nairn.

The new look was launched in September 1999, and was also adopted by Central TV and Westcountry TV, who would abandon their own names and started calling themselves "Carlton".

A star was added to the logo, in contrast to the heart symbol adopted by ITV as a whole. According to Lambie-Nairn, "The idea was to reconcile the two icons - the star of Carlton and the heart of ITV - and to fit them together".

It merged with LWT in 2002 to become ITV London.


 * 625.uk.com
 * Design Week: Carlton stars Lambie-Nairn