Live Well Network

2010–


In November 2010, Live Well HD rebranded to simply "Live Well Network"; as several stations owned by Belo Corporation that began to carry the network chose not to air the network in HD (unlike the ABC owned-and-operated stations, two of which (WJRT and WTVG) have since been sold to SJL Communications), which led the network to drop the "HD" from its branding.