First Solent

1987-1995


Provincial was renamed People's Provincial when the Provincial National Bus Company sector was provatised in 1987.

1995-1997


People's Provincial was purchased by FirstBus in 1995, at which point, the company was renamed simply Provincial.

1997-2003


In 1997, the First logo became more prominent. Later repaints featured the First logo and region name in corporate colours. In 1999, First Provincial merged with First Southampton to create First Hampshire. In 2003, First Hampshire merged with part of Southern National which created the present First Hampshire & Dorset. It was around this time region names stopped featuring on buses, thus marking the end of the Provincial name.