ABC (United States)


 * The Television Network Extravaganza
 * ABC Network Logos

2007–present




For the new television season in 2007, ABC rolled out a new identity package with a new tagline, logo and a new interpretation of their logo. The new slogan, "Start here", was presented at the upfronts in May. The slogan aims to position ABC as a multi platform brand, which can be watched on television, as well as on a computer or a mobile device.

In the new graphics package, the ABC logo would always appear in 3D as a shiny black disc. There were also multimedia icons developed were the ABC lettering was replaced symbols for mobile phones, computers, television screens and portable media players. The new design was created by Troika Design Group.


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