ITV Central


 * TV Ark

Pre-launch


This could have been the logo for the Launch. But later changed later in 1981.

1982–1988


Central's first logo was a shaded sphere. In the frist on-screen idents, the ball would start out "eclipsed" with a corona appearing. It would then open to reveal brightly sparking lights before closing again and ending up slightly shaded with the word "Central" written underneath. The identity was developed with the help of Minale Tattersfield, who had also designed Thames TV's famous skyline ident. The ident and logo was later replaced by and updated version. The new ball was white and shaded with the colours of the visible spectrum.


 * Transdiffusion: Andrew Wiseman watches the development of Central's on-screen identity
 * Transdiffusion: Ident

1985–1998


In 1985, Central started using a computerised version of their logo before regional programming. In this version, the ball had become a circle-shaped plate which was divided into twelve blocks. This logo was nick-named the "cake". The cake and the ball were used alongside each other for several years in the eighties, before the cake became the company's only logo. This logo came with or without the "CENTRAL" lettering.


 * Transdiffusion: Colm O'Rourke looks in-depth at the Central cake

1998–1999


In 1998, the cake was abandoned and Central got a new look, designed by Lambie-Nairn. The logo simply became the word "Central" written with capital letters in Gill Sans. The new look was based on the look used by Carlton TV at the time. The idents feature the letters of the logo animating cleverly on the screen. The words Carlton and Central incidentially contain almost the same letters, so several of Carlton's idents could be easily adapted to fit Central.

1999–2003


In September 1999, Central was renamed Carlton after its parent company. The Central name did however remain for certain purposes, such as regional news. After ITV plc was formed in 2004, the Carlton name is no longer used at all.