SJ

1990-2004


This logo was introduced in 1990.

2004-


In 2004, SJ presented a new visual identity. It mostly uses grey colours. On trains and building, the logo often has a shiny metallic colour. In print and online it is usually in black, white or grey (40% black).

The implementation of the new identity was slow. The X2000 high-speed trains were renovated in 2005, but many other wagons still used the old colours for several years.