Cadbury Curly Wurly

1970-c.1988
The Curly Wurly bar was launched in 1970, and was notably advertised on British TV by comedian and actor Terry Scott.

c.1988-c.1994
The Curly Wurly underwnt it's first major revamp around 1988, when the original font was replaced with a more updated logo. This logo notably introduced the multi colour-scheme that is still used today.

c.1994-1998
In the mid-90's the bar had another revamp, this time introducing the Cadbury's box, which was commonplace at the time, a new font, and also slightly altering the colour-scheme to its present colours. The white and yellow letters were removed, although yellow was still used for the fonts outline.

1998-2002
Around 1998 the Curly Wurly bar underwent a slight overhaul to tie in to the CadburyLand series of adverts that were broadcast at the time. This overhaul notably had a chocolate mascot named CurlyWurly on the packaging.

2003–2009
The Cadbury products overhaul in 2003 saw the introduction of a much altered logo, now in 3D, although the same colour scheme was kept. The Cadbury swirl was also added.

2009–Present
As part of a revamp in 2009, Cadbury gave the Curly Wurly a more retro themed logo. Returning to 2D and adding curly lines around the wordmark. The Cadbury swirl was removed in a minor alteration in 2015.