Heartbrand

1998-2003


In 1998, Unilever started introducing a new symbol for their various ice cream companies around the world. The new logo replaced the previous design in most countries, but the local names (such as Good Humor, Wall's, Langnese, Frigo, Algida, GB Glace) were carried on. The new identity was designed by Carter Wong & Partners.



2003-


Around 2003, Unilever started updating the Heartbrand. The symbol itself was symplified by removing the yellow shades in the background. The blue script lettering for the local names was abandoned in favour of a simpler all-caps font.

The new version usually has one colour, which eliminated the need for the white background ovals that were previously included when the logo was seen on a coloured surface. When on a white surface, the logousually has red colour.