Coca-Cola

1886–1887
Coca-Cola was originally invented by John S. Pemberton in 1886.

1887–1941


In 1887, the now-familiar Spencerian script was first used within the logo. Compared to today's version, the script varied depending on its application, and the word "Trademark" also commonly appeared at the bottom of the wordmark's first letter "C".

1890–1891


A new logo was released for Coca-Cola in 1890, which featured more swirls. This made the brand's logo unpopular and they quickly changed it in 1891.

1891–1941


By 1891, the script began to be standardized.

1941–present
Since 1941, the word "Trademark" was removed from the logo, and the wordmark itself evolved into what would become the company's longest-used design to date.

1987–2003
In 1987, Coca-Cola began using a slightly straightened-up bolder version of the script. This was used until a revamp in 2003.