Alfa Romeo

1910–1915


Alfa Romeo was founded on the 24th June 1910 as 'A.L.F.A'. Alfa Romeo's logo incorporates two heraldic devices traditionally associated with its birthplace, the city of Milan: a red cross, from the emblem of Milan and the biscione, a crowned viper swallowing a moor - the emblem of the House of Visconti, rulers of the city in the 14th century.

1925–1946
In 1925, a silver wreath was added to the outside as well as so minor edits to the blue ring. In 1933, the text was enlarged.

1946–1972

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