United Airlines


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1946-1953


This logo was introduced in the early 1940s. It was a simplification of an earlier shield logo, first introduced in 1936.

1953-1961


Around the early 1950s, the shield logo was altered when a slight slant was added.

1961-1966


Yet another change came around the early 1960s, when United merged with Capital Airlines. The word "United" was made bigger, and the rest of the name disappeared from the icon.

1974-1993


In September 1974, United introduced a new logo designed by Saul Bass. The logo features a stylized U that is slanted by 68 degrees. It is sometimes nick-named "the tulip".

1993-1998
United received a new image in 1993 from CKS Partners.

1998-2010


During 1998, United started implementing a new identity, created by Pentagram.

2010-
In 2010, United acquired Continental Airlines in a merger that will be completed later that year. At present, the entities remain separate, with United continuing to use a variant of the slant U logo.