Sears

1886–1923
Sears' first logo when it was simply a mail order catalog. This logo is still used today on promotional items.

1958–1963


The font became Goudy Old Style.

1984–1994
In 1984, the logo was updated to the Helvetica typeface with white lines inside the letters.

1994–2004
This is a modified version of the 1984 logo. This logo is still in use in Mexico, and is still widely seen in the United States despite being succeeded by two other logos. This logo is still in use at several stores and malls in the United States and at the store inside the Arden Fair Mall in West Sacramento.

2004–2010
In November 2004, following the merger with Kmart and the creation of the Sears Holdings Corporation, the "ears" part was changed to lowercase. This logo is still used for several of Sears' subsidiaries, and also in Canada until 2016.

2010–present


In late 2010, the entire font on the wordmark was changed and made lowercase.