Yahoo!

1994–1995
First logo was simply black text in Times New Roman font. It was later changed.

1995-2009
In 1996 the logo became a simple wordmark without graphics, and would create the familiar logo that has been in existence since.

2009–2013


This logo first appeared on the headquarters and on Yahoo! Messenger, but it wouldn't come into full effect in November 12, 2009 when the site received a revamp, entirely removing the old color from 1996. The slogan used at that time was "It's Y!ou". It is still used on some portals. As of 2013, this is now being used as a secondary logo.

2013 (prototype)


From August 7 to September 4, Yahoo! was cycling through this logo, with the finalized logo expected to launch on September 5.

2013–present
On September 5, 2013, Yahoo! premiered an entirely new logo. This was a finalized logo after 30 days of changing its logo. This logo is now used on all Yahoo! products, except Yahoo! Japan.