Freeform

1998 (pre-launch)
Following the sale of the channel to Fox Kids Worldwide, it was announced that the channel would be renamed as Fox Family Channel in 1998. This logo (based on the previous logo design, which had been used since 1988) was only seen on promos for the channel.

1998–2000
Fox Family Channel was launched in August 1998. The 1998 identity for the channel was created by Pittard Sullivan.


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2000–2001
Fox Family Channel was renamed as Fox Family in 2000, and introduced a new on-air look. The new look was created by 3 Ring Circus.

2001–2003
ABC Family originally used a modified version of Fox Family's previous logo, with the ABC circle logo replacing the sideways Fox logo.

2003–2016
In 2003, the logo was revised with the 2D ABC circle logo and the word family only being displayed. The word family was also changed from Univers to Helvetica.

2016–2018
On October 6, 2015, ABC Family and Disney announced that it would be rebranding to Freeform beginning January 2016 to target younger viewers. The rebrand marked the first time in 27 years that the word "Family" was not in the name of the channel. In late-December 2015, it was confirmed that Freeform would take over on January 12, 2016.
 * ABC Family to be Renamed as Freeform
 * Brand New

2018–present


On January 18, 2018, Freeform underwent its first rebrand under that name, taking effect a day later.