La7

1974–1985


La7 was originally launched on August 5, 1974 as Télé Monte Carlo Milano. Upon its launch, it uses the same logo as Télé Monte Carlo Paris does.

1977–1985


In 1977, Télé Monte Carlo Milano introduced a new logo which consists of the "TMC" wordmark being coloured in four colours such as yellow, turqouise, basic, and pink. It is only used in idents around 1977 in tandem with the 1974 logo.

1985–1994


On August 4, 1985, Télé Monte Carlo Milano was rebranded as Telemontecarlo Italia and were sold to Grupo Globo. At the same time, when it gets owned by Rede Globo, it introduced a new logo that consists of the "TMC" wordmark with a new typeface as well as the Rede Globo logo is added on the top of the "TMC" wordmark.

1994–1995


In 1994, Telemontecarlo Italia abandonded the Rede Globo symbol and so, the logo would now only remain the "TMC" wordmark which is containing dark-blue drawing parts and so it is coloured white, with the channel's full name which is coloured dark-blue and uses the typeface from the channel's logo, it is added at the bottom of the logo.

1995–1999


On July 20, 1995, after Telemontecarlo Italia was bought by Cecchi Gori Group, it was simply renamed to TMC Italy and introduced a new logo that consists of the "TMC" wordmark removing its dark-blue drawing parts and the "Telemontecarlo" wordmark are also removed from the logo, as well as the logo would now be coloured blue without the Rede Globo logo, but just the "TMC" wordmark being coloured blue.

1999–2001


In 1999, during TMC Italy's two last years, the channel was bought by Telecom Italia Media and Seat Pagine Gialle, as well as a new logo is introduced and it consists of the 1995 logo made up of 3D and appears inside a white rectangle brick, together along with a dark-blue rectangle brick that is on the top of the white rectangle brick, and that the dark-blue rectangle brick is containing nine lines that are colored yellow and are having the "SEAT" wordmark appearing on top of it, and there's also the two wordmarks: "PAGINE", and "GIALLE" that are next to them, and also the "SPA" wordmark that are turned upperwards and are beside to the "GIALLE" wordmark. This logo was used in tandem with the 1995 logo, and it was also the final logo to carry TMC Italy's franchise until 2001, when TMC Italy was replaced by La7.

2001-2002


On June 24, 2001, TMC Italy was closed down and were replaced by a new channel called La7. Its original logo consisted of a "7"-numeral that has a small white box and also a half-crossed "7"-numeral that is coloured orange and are to the right of the white box. At the same time, a black circle appears to the left of the "7"-numeral, and that the black circle is using the two letters "L", and "A", but this logo is short-lived.

2002-2004


On March 17, 2002, La7 was relaunched with a new look and a new logo. This time, the new logo will abandone the black circle away, making the "LA" wordmark become free and change its colour to dark-teal and change its typeface, with the "7"-numeral eliminating the white box and the orange-coloured half-crossed "7"-numeral away, so the "7"-numeral would be coloured white with some teal-coloured drawing parts.

2004-2007


In 2004, La7 received a minor update for its 2002 logo, as the "LA" wordmark removes its rounded parts and the "7" numeral were also removing their rounded parts, thus the logo is now coloured grey instead of dark-teal.

2007-2011


In 2007, La7 recoloured its 2004 remake of its 2002 logo and it becomes coloured dark-blue instead of grey, with the "LA" wordmark painted in dark-blue colour and the "7" numeral drops it drawing parts and gets fully coloured dark-blue instead of white.

2011-present


On March 28, 2011, La7 unveiled a new logo that consists of the 2007 logo being coloured white instead of dark-blue and are now becoming 3D as well as it gets put inside a yellow half-brick.