WDAF-TV

1949–1951


WDAF-TV was the first television station in Kansas City, and the second in Missouri. It launched on October 16, 1949 as an affiliate of all four major television networks operating at the time: NBC, CBS, ABC, and DuMont; the station was originally owned by the Kansas City Star newspaper, along with WDAF radio (at the time operating at 610 AM, now occupied by KCSP; now at 106.5 FM).

1951–1953


Programming from the CBS and DuMont networks moved to KMBC-TV (channel 9) when it signed on in August 1953. The ABC affiliation was split between WDAF and KMBC until later that same year, when KCMO-TV (channel 5, now KCTV) signed on as Kansas City's original ABC affiliate.

1953–1954


WDAF-TV became solely an NBC affiliate in 1953, after KMBC-TV became the exclusive ABC affiliate for the Kansas City metropolitan area.

1964–1968


WDAF's then-parent company Transcontinent merged with Taft Broadcasting on April 1, 1964. Thus becoming a Taft station.

1986–1987


WDAF incorporated NBC's current six-feathered peacock into its logo in 1986 (like most other NBC affiliates at the time). However, the old "Proud N" logo was still present on their ID bug until summer 1987.

1987–1992


Taft (then-parent company of WDAF) was renamed Great American Broadcasting on October 12, 1987 (and was later renamed Citicasters). By 1987, WDAF had overtaken KMBC as the dominant station in Kansas City, as was the trend at many NBC affiliates. WDAF's newscast title Action 4 News remained until the fall of 1990, when it became WDAF 4 News.

1992–1997


On Septmeber 12, 1994, WDAF-TV switched its network affiliation from NBC to Fox, swapping affiliations with KSHB-TV. The Fox network's logo was not incorporated into the station's logo, due to the station still being under New World Communications' ownership. Fox offically acquired the station itself at the beginning of 1997.

1997–2003


In 1997, then-owners New World Communications was bought out by News Corporation, effectively turning WDAF-TV into a Fox owned-and-operated station, until its sale to Local TV, LLC in 2008. Upon the buyout by News Corporation, all former New World stations that switched affiliation to Fox between 1994 and 1996 began incorporating "Fox" into their on-air branding with WDAF changing its branding from NewsChannel 4 to "Fox 4" for general entertainment purposes and Fox 4 News for newscasts. WDAF adopted its current slogan "Working for You" in 1999.