Discovery Channel (Romania)

1997–2001


On September 19, 1995, the channel's name was simplified to "Discovery Channel", dropping "The" from its name. A globe became a permanent part of the logo, and an underline was added to the bottom of the logo. They also launched a new tagline, "Explore Your World".

2001–2008


The logo was changed slightly in 2001 when the word "Channel" was moved into the underline, and the globe was altered to focus on the Pacific Ocean instead of any continents.

2008–2009


On March 31, 2008, before the season premiere of Deadliest Catch, Discovery Channel debuted a new logo, and a new tagline ("The World is Just Awesome"), which took effect on-air on April 15. The new logo was designed by Boston-based design firm Viewpoint Creative, and replaced the longtime Aurora Bold Condensed font in the logo with the modified version of the Gotham font. The globe has been merged with the "D" in "Discovery", creating a monogram that was usable as a standalone icon. The combination of the "D" in the wordmark and the globe is sometimes used separately, primarily as the channel's logo bug during its programming.


 * Viewpoint Creative - Discovery Logo Mark and Identity Package
 * 72and Sunny - The World is Just Awesome
 * Vimeo: Discovery Rebrand Montage

2009–2013


Discovery was rebranded again in February 2009 by Royale. They also altered the logo slightly by modifying the globe again, making the word "CHANNEL" bigger, disconnecting the C and O, and completely detaching the globe from the D. The modified logo was rolled out to Discovery's international channels during the first half of 2009.


 * Royale
 * Art & Business of Motion
 * Taxi
 * VFXTalk

2013–2016


In mid-2013, Discovery began de-emphasizing the 2009 logo in favor of using the D and globe symbol by itself on-air, with "Discovery" written underneath in print and social media. The network adopted the new tagline "Grab Life By The Globe". 6 different globes were used to reflect the channel's programming: Earth, Ice, Gold, Fire, Water and Metal. This design approach was extended to promotional material such as trailer endboards.