PBS

1970-1971


In October 5, 1970, the National Educational Television was replaced by the Public Broadcasting Service.

1971-present


This logo was designed by Herb Lubalin, who also designed the accompanying typeface, ITC Avant Garde Gothic. The "P" resembles a human head, while the "B" and "S" are more overtly geometric. The nickname for this is the "Tri-Colored Everyman P-Heads".

1984-present


Chermayeff & Geismar designed a modified version of the "P-Head" from the previous logo and placed in a foward-facing position and added two additional facial outlines on the edge of the logo, one in negative space and one in positive space. The font used for the "PBS" identification was designed specifically for the network. The logo is used in conjunction with the logo below. Or used with PBS Home Video aka Public Broadcasting Service Home Video.

2009-present




A minor amendment saw the logo placed in a circle. In 2002, a new version of the "PBS" wordmark was made. This wordmark uses the font Caecilia 75 Bold instead of Lubalin Graph Demibold. It is unknown if the logo without the circle and/or the "PBS" wordmark in Lubalin Graph Demibold will be used in the future.

To see more stuff from PBS go here: PBS/Idents and National Educational Television.