SBT

1981-1988


The first logo of SBT was a gold ring with the "SBT" text in gold and in the center most likely to imitate ABC's logo.

1988-1995
In 1988, SBT, alongside TVS, changed its logo design to one of its most famous in its history, which contains mult-colored stripes forming a circle where the text "SBT" sits on.

1995-1996


In 1995, SBT removed the colors for a black logo with white gradients.

1996-2002


In 1996, SBT, in celebartion of its 15th year, reinstated the colors, but this time, in the form of solid gradient colors. The main logo consisted of only, green, and as its colors, but on station idents, the amount of colors are increased from three to six with the addition of three more colors, , , and. It was also launched alongside a special animation in which the colors were rotating clockwise or counterclockwise, which lasted until 2004. One of the variations of this logo contained dots generated by light, resembling a disco ball. In 2004, it became the main logo and the 1996 logo was retired.

2002-2012
As mentioned above, this is the former variant of the 1996 logo. It shares the same traits as the previous logo but lacks the distinct animation the previous logo was known for.

2014-present
The logo marks one of the biggest revamps on SBT's logo in its history, dropping all 3D effects in favor of a minimalist, 2D, and flat logo, but keeping the colors of the previous logo. (Four months ago, its rival Rede Globo also launched a new logo, in an effort to release a streamlined look that approaches minimalist 2D design). In an awkward fashion, the logo resembles or is inspired by the icon of the Photos app of iOS from iOS 7 onwards.

The new version of the SBT logo became effective on August 17th, 2014, at 11:30am BRT.