WERO

WERO-FM (now Bob 93.3) began life in the 40s, founded by William Riley Roberson Sr. By the late 70s it was known as Rock 93 and featured an automated TM Century top 40 format. The station went to live DJs in 1985 when Roberson retired and divested his radio interests to his son and son-in-law William Riley Roberson Jr. and Charles Zoph Potts respectively. The station call letters were changed to WDLX-AM. The station began broadcasting as a CHR outlet under the tagline "The Hot FM" in 1987. Briefly in 1990-91 switching to a lite AC format. Roberson and Potts sold the property to Pinnacle Broadcasting in 1996, when the station switched to a classic hits format and began broadcasting as Arrow 93.3. After a flirtation with adult alternative from 1998-1999, the entire group of Pinnacle Broadcasting properties was purchased by NextMedia Group. WERO-FM became Bob 93.3 in September 1999.

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