Vivo (telecommunications)

2002-2012


On April 13th, 2002, the local mobile telecommunications companies owned by Telefónica and Portugal Telecom in Brazil merged, under the Vivo brand (In 2010, PT sold its stake in Vivo to Telefónica). Originally, the logo, designed by Wolff Olins, could be blue, red, green or yellow. Yellow was later replaced with orange, and purple was added yet later. Since April 15th, 2012, this version of the logo became a secondary version.

2012-present


On April 15th, 2012, a 3D version of the wordmark, designed by Asia Branding, became effective as the main version of the Vivo logo, which can be used in purple, blue, red, green or orange.



This logo is used to represent the Telefónica activities in Brazil at the corporate level, since the Vivo brand is used for Telefónca's services in that country.