Rede Globo

1965–1966
TV Globo's first logo is a star based in its channel number on Rio de Janeiro (4), which is the first Globo station. This logo was created by Aloísio Magalhães.

1966-1976
In 1966, the logo is altered, which is created by Borjalo.



1972-1976
TV Globo became a television network (Rede Globo), and to celebrate, had released a different version of the logo in 1972. The circles to the right of the logo symbolize the seven affiliates that the broadcaster had at the time.



1976-1981
In 1975, Globo hires Austrian designer Hans Donner to fulfill the mission of renewing your brand, by the advent of a network formation and popularization in Brazil. He then creates the model of the emblem that has been used until today. This logo is released in 1976, and the station idents are made in collaboration with the studio Dolphin Productions, based in New York.



1980-1983
In 1980, the station logo gets dark colors and the characteristic metallic traits, which have been used for decades and have marked the station identity. The metallic look only stopped being used in 2014.The debut of this logo marked the first computer-animated idents, created by Pacific Data Images. Between 1980 and 1981, this logo shared the screen with his predecessor.



1983-1986
In 1983, with the progresses of computer graphics technology, the logo gets improvements, with diminished reflexes and the predominance of opaque gradients.



1985
In 1985, Globo completed 20 years of television and, to celebrate, had released this new logo.



1986–1992
In 1986, with the popularization of color television, the station logo is upgraded, with the appearance for the first time, of the rainbow-colored gradient inside the square, which is used even today in the station logos. This logo was unveiled in 1985. It debuted on air in April 26, 1986.



1992–1996
On April 26, 1992, the logo is rebranded, with three-dimensional aspect, an innovation at the time. Reflections and glows are added to the logo again. The rainbow-colored gradient inside the square is formed by triangles, giving depth and detail to the symbol.



1996–2000
In 1995, the previous logo receives enhancements, becoming darker and earning bolder lines. The brightness is emphasized in the new symbol. The logo debut in 1996.



2000–2004
In 2000, by the occasion of the 35th anniversary of the station, the logo gets simple metallic texture. Its release is on April 26, along with the "Globo Glass" series.



2005–2008
In 2005, the previous logo has its texture color "inverted" in a way. This logo was unveiled in 2004. It debuted on air in January 1, 2005.



2008–2014
In 2008, the logo gets a rebrand, at the launch of digital TV in Brazil. The "screen" in the center of the symbol ceases to have 4:3 aspect ratio (analog TV) and shall have the 16:9 aspect ratio (digital TV). The spheres' metallic texture are more simplified. This is also the last logo to use the metallic texture, albeit with a more simplified feel to it. This logo was unveiled in March 26, 2008. It debuted on air in March 30, 2008.



2014-present


On April 5, 2013, Rede Globo announced that on April 26, 2013, Rede Globo would begin using a new redesigned logo for the network's 48th anniversary. However, for unknown reasons, this did not occur. In October 15, 2013, a video leaked which featured a visual timeline of Globo's branding, and revealed the redesigned logo.

In the latest version of the Rede Globo symbol, the metal texture of the previous logo has been eliminated in favor of a simple white gloss/gradient effect that constantly changes positions, and the colors of the "screen" now have a gentle, constantly sliding wave motion. According to Hans Donner, the new logo would be "cleaner and filled with life and movement."

On April 3, 2014, during the vem_aí television special, the final version of the logo evolution video was revealed, with a special narration by journalist William Bonner. Unlike the leaked version, the official logo evolution video tweaked the visual effects used to reveal the logos, and the iconic "Plim-Plim" signal was added to the end of the sequence, appearing for the first time on the new logo.

The current logo was officially launched on April 6, 2014; it will also be featured in its station idents (including the Plim-Plim interval ident) and network graphics in the same year.

The new symbol approaches the trend of two-dimensional design, often being used by the broadcaster since 2013. Its continuous onscreen movements lead the public broadcaster with a new message: "She is moving to follow the life, the world, and the viewer."




 * Nova marca da Globo está no ar; conheça e entenda as mudanças
 * The Branding Source - Globo gets a cleaner globe
 * Brand New - New Logo for Rede Globo by Hans Donner and In-house