McDonald's/Other

This is a gallery for miscellaneous material relating to McDonald's.

1968-present
This logo first used as a wordmark in 1968.

1974–2006


In 1974, a glass version of the 1968 McDonald's logo appeared on the windows of newer McDonald's restaurants from June 1969 until this logo was phased out from newer restaurants as part of the 2006 "Forever Young" rebrand. This logo is still on windows in some US restaurants and on the windows of some restaurants in Canada.

1991–1992


This logo appears on the commercials that aired from 1991 to 1992 with the slogan "McDonald's Today".

1992–present
This logo appears on the commercials that aired between 1992 and 1997 with the slogan "What you want is what you get" and also between 1995 and 1997 with the slogan "Have you had a break today?". This logo is typically used for signage.

1997–2000


This logo appears on McDonald's commercials and print ads in the United States that aired from 1997 to 2000 with the slogan "Did Somebody Say McDonald's?". This uses a yellow and red speech bubble showing the McDonald's Golden Arches symbol inside it. Also used on bags and plastic cups from 1997 to 2000.

2000–2003


This logo was introduced when the standard color of the mansard roof for their restaurants was changed from brown to red and appears on the McDonald's commercials and print ads in the United States that aired from 2000 to 2003 with the slogan "We love to see you smile", and then shortened to "Smile" from 2001. Also used on bags and plastic cups from 2000 to 2003. This logo is still in use on foil bags sold at McDonald's locations inside some Wal-Mart stores.

2014–2018
The logo wasn't really "changed", but the typeface changed and the style of the commercials changed. McDonald's uses a font called "Lovin' Sans" (a variation of Colfax). Note: The new font is similar to Apple's San Francisco font.

1966–1971
Slogans used with this graphic:
 * ...your kind of place (1966-1967)
 * the closest thing to home (1967)
 * McDonald's is your kind of place (1967-January 23, 1971)

1971–1975


Slogans used with this graphic:
 * You deserve a break today (January 23, 1971 – April 23, 1975)

1975–1979


Slogan used with this graphic:
 * We do it all for you (April 24, 1975 – May 6, 1979)

The font used in this logo is ITC Souvenir.

1979–1984
Slogan used with this graphic:
 * Nobody can do it like McDonald's can (May 7, 1979 - August 20, 1981)
 * Nobody can say good night like McDonald's can (1979 - 1980)
 * Nobody makes your day like McDonald's can (1980 - August 20, 1981)
 * You deserve a break today (August 21, 1981 - April 15, 1984)

1984–1988


Slogans used with this graphic:
 * It's A Good Time For The Great Taste (April 16, 1984 – April 10, 1988)

1988–1990


Slogans used with this graphic:
 * Good Time. Great Taste. (April 11, 1988 – March 6, 1990)

1990–1992
Slogans used with this graphic:
 * Food Folks & Fun (March 7, 1990 – March 16, 1992)

1992–1997
Slogans used with this graphic:
 * What you want is what you get (March 17, 1992 – October 15, 1997)

1995–1997


Slogans used with this graphic:
 * Have you had your break today? (February 17, 1995 – February 18, 1997)

1997


Slogans used with this graphic:
 * My McDonald's (February 19 – October 1, 1997)

1997–2000


Slogans used with this graphic This was the first of McDonald's advertisements to use a URL below the slogan, and this practice was continued starting in 1998.
 * Did somebody say McDonald's? (October 2, 1997 – June 29, 2000)

2000–2003


Slogans used with this graphic: This was sometimes seen with or without a URL below it.
 * We love to see you smile (June 30, 2000 – September 28, 2003)

2001–2003
Slogans used with this graphic: This was sometimes seen with or without a URL below it.
 * Smile (2001 – September 28, 2003)

May–September 2003 (United States), 2006-present (France)
Used prior to I'm lovin it during mid 2003.

This was sometimes seen with or without a URL below it.

This logo is still used at the end of commercials aired in France.

2003–2006
Slogan used with this graphic is I'm lovin' it.

This motion logo is still commonly used at the end of McDonald's commercials that air in the UK.

A version without the 5-note jingle or any slogan at all was first used on television in Germany in August 1999. The slogan "i'm lovin' it" and the 5-note jingle were added in 2003.

An Adobe Flash version of this logo (with the Golden Arches logo simply zooming out without rotating, the light rays in 2D, the words "i'm lovin' it" stretching to normal, and the Golden Arches logo starting out as a thin version, but fades into black and turns into a thick version as it turns from black to yellow) was used in Flash-produced Happy Meal ads and presentations with no voiceovers (including the "Hot Wheels AcceleRacers" presentation ad from August 2005 and the "Teenie Beanie Babies" presentation ad from July 2004) on the company's website from October 3, 2003 until December 15, 2005. The Adobe Flash version of this logo was still used in the Adobe Flash-made "Happy Meal Choices" ad (with no voiceover) from June 2004 until May 2010, resulting in the total discontinuation of the Adobe Flash-produced version of this logo. The thick version of the 2003 logo with glass bevels on it was first used in Germany in 1996.

This was sometimes seen with or without a URL below it.