Canal 13 (Chile)

1961-1968
The first official logo of the station consisted in a large-shaped 13 with "TV" under the number. Previously, between 1959 and 1961, "Channel 2" never had a logo, they only designed an official one when they moved to Channel 13 in 1961.

1968-1973


Since 1968, the logo has a thin curve with a T that reaches the V and the center a 13 in a typeface similar to the Gothic Handel. People nick this logo as "La Tetera" (the teapot) because of the shape that this one takes.

1973-1999
In 1973 the 13 is replaced oficially by the letters UC, in reference to Universidad Católica de Chile. This logo was used for 25 years until it was discontinued in 1999.

1979-1999
In 1979 the official name of the channel was changed, but it kept using the teapot logo from 1974. This time, the logo was usually presented in blue color.

1999-2000
Under the new management of Rodrigo Jordán, a new logo was unveiled in 1999. It was heavily criticized, for the emphasis in the "13" rather tan in the "UC".

2000-2002
The previous logo got its elements changing places with each other in 2000. Due to administration problems, the full name of the channel (instead of just "Canal 13") was used as the public name for every purpose.

2002-2005
A revised design of the previous logo, with thicker lines. Also known as "el logo virtual" (the virtual logo).

2005-2010
On June 11, 2005 and within Teletrece the logo is changed to an orange one. It is composed of the initials of the Catholic University (UC), and inside the C, 13 is incorporated, both in Gill Sans MT typefaces and above it, a white stele. This logo was used until January 10, 2010.

2010
On January 10, 2010 the corporate change of the channel and its associated media was made, consisting of a circle cut by a rounded and thick arch, where the number 13 in Myriad Pro typography is highlighted, while below Acronym UC in AvantGarde Bold typography in smaller letters. It was used until October 31, 2010.

2010-2018
After the purchase of 67% of the shares of the channel to Andrónico Luksic (Today 100%), the acronym UC was scrapped in November 1, 2010.

2018-present
In use since March 23, 2018. This is the new logo and the first ever after the UC's era. The main elements of the previous logo (the 13, now in a different type, and the arc) now are orange, and the circle is absent. This logo was designed by Chilean agency Feels.