Xerox


 * Todaydesign
 * Identityworks

1906-1938


1938-1948


1948-1949


1949-1957


1961-1963


In 1961, the company dropped Haloid from its name and became Xerox. The wordmark was designed by Lippincott.

1963-1968


1968-1994
In 1968, the logo was straightened up by Tom Geismar of Chermayeff & Geismar.

1994-2008, 1994-present


2002-2004


2004-2008


In 1994 the text became red

2008-


On January 7, 2008, Xerox unveiled a completely overhauled corporate identity, after 40 years of relatively minor changes. The new logo consists of the name of the company in lowercase with a red sphere which has two lines ("connectors") that cross to form an "X". The rebrand was created with Interbrand.


 * Xerox press release
 * Interbrand press release