BBC Choice

1998-2003


BBC Choice was launched on September 23, 1998. Its identity was created by Lambie-Nairn. All the new BBC idents launched on September 1998, however they have some new looks; heart, mouse, punch and fan. By 2000, they chose to replace four idents. The version called the hearts, created by Lambie-Nairn. In July 2001, it has to be chose to destroy all the hearts' idents, and they got a new look of all the blocks. From January 11, 2002, the colour background switched to blue. On November 25, 2002, the idents changed. All the builders have now demolished, in "Under Construction" forever. The channel closed on February 9, 2003.