Rowlands Pharmacy

1990s-2008/09


Rowlands Pharmacy became a company of the PHOENIX group (the same group that accompanies Numark) in the 2000s. In the mid-2000s, Rowlands Pharmacy saw the appearance of its current mascot, "Rowland the Owl", in Rowlands Pharmacy advertising, window signage and miscellaneous.

2008/09-present


Rowlands Pharmacy logo got a complete makeover during late 2008/Early 2009, including: "ROWLANDS" with no letter spacing, "PHARMACY" changing from uppercase to lowercase letters and no letter spacing, and a revised version of the cross, with the blue square being removed. The previous logo was still being used as a secondary until 2011/12, which was only seen on pharmacy (and dispensary) labeling/signage in older branches which were still carrying the previous logo (The brand new and newly refurbished branches now carry this new logo). "Rowland the Owl" is still being used as the pharmacy's leading mascot. Rowland's family was later introduced to miscellaneous and advertising.

A short while later, after the introduction of the new logo, Rowlands Pharmacy introduced the "Caring for you & your family" tagline.

In Late 2013, Rowlands Pharmacy introduced the "Healthy Living Services" campaign, that puts customers at the heart of everything at Rowlands Pharmacy. Earlier, Rowlands Pharmacy saw the launch of a new healthy living and lifestyle magazine, "Your Life", which launches four issues every year. The first issue was published in January 2013.