TV3 (Viasat)


 * TV Ark

1999-2000


In 1999, the word "Viasat" was added at the bottom of the logo.

2000-2002


This version of the TV3 logo was introduced in 2000. The blue and yellow version of the logo was however never used on screen, instead it appeared as a metallic grey.

Even after the plain TV3 logo was introduced in 2002, this version was still used in print and online for a few years more.

2002-2009


TV3 used primarily computer animated graphics until the autumn 2002, when they launched an orange and black graphics package featuring live action footage. This package was produced by Visual Art. It was used along with the slogans Het Höst ("Hot Autumn", in Swedish) and Minden lehetséges ("Everything's possible", in Hungarian).


 * See ident from 2002

Another graphics package, now featuring white an a primary colour was launched in January 2003. This package was also produced by Visual Art, who remained with TV3 producing several similar ident packages for the channel until 2006.


 * Ident from 2003 (pink)
 * Ident from 2003 (blue)
 * Ident from 2003
 * Ident from 2003 (christmas)
 * Ident from 2006 (summer)

A new graphics package, with idents created by OPIUM effect, was launched in 2006. The idents would start with live action fottage of a regular scene, and tilt nine degrees at the end to reveal the logo. The new package was therefore called "Nine Degrees".

Around 2008, the idents were replaced by new computer-animated ones, partly due to the fact that the Scandinavian TV3 channels were switching to widescreen broadcasting and the original idents weren't adapted for this.

2009-
In the autumn of 2009, the TV3 channels adopted a new look, created by Design for Media and Communication. In Denmark, Norway, Hungary and Slovenia, the channels got a purple entertainment-focused look. Estonia, Latvia and Lithuania, went for red look with the same logo.

Launch dates:
 * August 3: Norway
 * September 1: Slovenia (now closed)

2008- (Sweden)


Sweden got a separate rebrand, created by Trollbäck & Company.