Pepsi


 * The Pepsi-Cola History
 * Under Consideration
 * Pepsi.com
 * Pepsi.com

1898-1905
pepsi was lanched as pepsi cola in 1898.

1905-1906
then pepsi cola was there in 1905.

1906-1940
the logo was bigger.

1940-1950
one line was removed and the logo was a bit smaller

1950-1962


In the 1950s the script was placed inside the red, white and blue swirls which featured on the bottle cap since the 1940s. The bottle cap became part of the logo but the design of this varies considerably, this example was the most common variation.

1962-1969


In 1962 the word Cola was removed and renamed as pepsi and the text zooms in

1969-1987


A New Corporate Logo was Introduced in 1977 and pepsi was blue

1987-1991


In 1987 the typography was changed for a more different similar at the 1998 Logo.

1991-1996


A redesigned and streamlined logo was revealed in September 1991.


 * New York Times

1997-2003
 In June 1997, Pepsi launched "Project Blue" where the background colour on the label was changed to blue in several International markets outside the United States. The new look was developed with Landor Associates in San Francisco. The launch includes extravagant publicity stunts, such as a Concorde airplane painted in the new blue colours (which was owned by Air France), and a banner on the Mir space station.


 * New York Times: Pepsi Introduces a New Look For Its International Markets

The blue design arrived to the United States in late 1997 and 1998. The Pepsi symbol was given dept thorugh the addition of shades, and lettering got white color and the background became blue.


 * New York Times

2008-Present


Pepsi was adopted a new and refreshed logo in 2008.

Cans
Note: These cans are found on usa soda.com.