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Summary
Factive Research is a Media and Marketing Research company with specialty in Outdoor Research Studies. Its core product – Outdoor Advertising Expenditure Tracking service monitors Advertising Expenditure across all categories and brands and report in an analytical platform called Morpheus. The platform provides simple cross-tab tool to analyze the Advertising Expenditure data on the outdoor media. Factive’s innovation in the qualitative and quantitative studies have given clients a better understanding of the consumer behavior and attitude. Today Factive has a very short but loyal customer base in India.