File:Boomerang Global Rebrand

Description
Art&Graft have designed and developed the Global Rebrand for Cartoon Network’s channel - Boomerang.

The brand was in need of an update to strategically reposition and re-establish itself as a dominant player in its market. We worked with Cartoon Network to develop a playful and cohesive on-air visual language and brand package.

Read more: http://artandgraft.com/portfolio/boomerang-rebrand

Credits:

Concept, Design & Direction by Art&Graft

Creative Directors:

Mike Moloney (Art&Graft)

Michael Ouweleen (Cartoon Network)

Jacob Escobedo (Cartoon Network)

Lead Creative:

William Mercer (Art&Graft)

Producers:

Beth McQueen (Art&Graft)

Susan Shipsky (Cartoon Network)

Lead Designers / Animators:

Martin Salfity (Art&Graft)

Clement Bolla (Art&Graft)

Stephen Middleton (Art&Graft)

Jim Wheeler (Art&Graft)

Music & Sound Design:

Bluetube

Animators working as part of the in-house team at Art&Graft:

Martin Aggerholm, Jason Drew, Carlos de Faria, James Hatley, Jamie Hoy, Sebastian Livingston, Sam Munnings, Marcos Savignano, Joseph Winston.