Telefónica (Brazil)

1998-2012 (as a consumer-facing brand); 1998-present (as a corporate brand)


In 2012, the Telefónica (in Brazil, "Telefônica", because of Portuguese spelling) brand was phased out from the company's fixed-line services in favor of the Vivo brand. The Telefónica name remains in use to refer to the company in the coporate level.