British Midland International

2001-2003


A complete redesign of British Midland was revealed in early 2001. It would now be known as BMI British Midland. The new identity was created by Landor Associates.


 * "The bmi brand is now based around the Brand Driver "speed with charm and style." That new philosophy is built on bmi's pride in its British heritage. Our touch can be seen in everything from the logo and livery of the aircraft to lounges, uniforms and throughout all brand expression." - Landor


 * Landor
 * Press release: Landor Lifts British Midland Brand Onto New Plane

2003-


The name was soon shortened to simply BMI.