ITV plc

1955–1970
No official logo existed prior to 1989, when the ITV Network was set up, but ITV did use two logos prior in the 1970s and 1980s, but mostly on promos, as shown below. It wasn't until 1989 that the regional franchisees formed a network centre and created a unified brand.

1970–1980


ITV didn't use an official logo until 1989, but this logo was used on certain promos and merchandising throughout the 1970s.

1980–1989


Even though ITV still didn't use an official logo until 1989, this particular logo was used on various promos throughout the 1980s. A version of this was also used on ITV Schools from 1987 until 1993.

1989–1998


In 1989, ITV tried to make a unified brand for ITV, rather than the regional stations like before. A unified brand would have been cheaper and easier to market. Idents were created as well, but they weren't mandatory, and some even contained errors in the regional symbol on the V cone (Granada's didn't have the line joining the G to the arrow, and Anglia's had some colours mixed up) so several companies (Granada, Anglia, TVS, TSW, Ulster) turned them down. Grampian was the only region to keep the ident for it's full run - they only replaced it when ITV's logo was changed.

1998–2006


On October 5th 1998, ITV released a new logo, to make the channel seem less 'highbrow', and to try and make another unified brand across the UK. Many more companies adopted the idents this time round, but quite a few still refused. The font is similar to 'Arial Alternative', but with a few differences.

In 2002, another set of idents were released, which featured celebrities acting casually in a blue and yellow set. This time, all the regions took them, although Scottish, Grampian and UTV used their own brands instead of ITV1.

2006–present


Note: ITV4 used this logo from launch in 2005, but the other ITV channels didn't adopt it until January 2006, when it become the official corporate logo.