WPVI-TV

WFIL-TV
When established as WFIL-TV, the station was owned by Triangle Communications as a sister to the Philadelphia Inquirer.

1967–1971
In 1967, WFIL-TV's logo became standardized. Though the type font style name is not known, the station would employ this logo for the next four years.

WPVI-TV
In 1971, WFIL-TV became WPVI-TV after Triangle sold the station to Capital Cities. The then station announcer, Paul Norton, reassured viewers, "It's STILL Channel 6."

1970–1981
The change of the station call sign led to a revision of the logo which used the same type font style as previously.

1981–1997
In 1986, Capital Cities bought ABC and changed its name to Capital Cities/ABC.

1997–2010
In 1997, The Walt Disney Company absorbed Capital Cities/ABC into itself, giving rise to the Disney-ABC Television Group which still exists at the present time. The station logo design, however, did not immediately reflect this take-over of the station's parent network.



2010–present


In 2010, WPVI's logo was given an update; while the "6" design remained the same as its has been since it first debuted in 1967, a blue circle with a white outline was added, which made it look more similar to the logos used by most of WPVI's fellow ABC-owned stations. The red ABC Circle logo located on the bottom right of the "6" was changed to the black "ball" version that the network had been using since 2007, and it was also slightly enlarged.