Carlton

1993-1999


Carlton's 1993 launch identity was created by Lambie-Nairn. The oddly placed T is explained by the fact that in the first idents, the name "Carlton" would occasionally be turned into "London".


 * The TV Room

1999-2001


In 1999, the ITV network adopted a new look to be used by all franchises. Among other franchises, Carlton chose not to adopt the common ITV identity, instead opting for an identity created for them by Lambie-Nairn.

The new look was launched in September 1999, and was also adopted by Central TV and Westcountry TV, who would abandon their own names an started calling themselves "Carlton".

A star was added to the logo, in contrast to the heart symbol adopted by ITV as a whole. According to Lambie-Nairn, "The idea was to reconcile the two icons - the star of Carlton and the heart of ITV - and to fit them together".


 * 625.uk.com
 * Design Week: Carlton stars Lambie-Nairn