McDonald's


 * The Independent - Logos that became legends: Icons from the world of advertising

1940–1948


McDonald's was opened in 1940. It was formally called McDonald's Famous Barbecue.

1948–1953
It was renamed McDonald's Famous Hamburgers in 1948.

1953–1962


This logo used Speedee instead of Ronald McDonald from the opening of the company's first franchising outlets to when it phased out.

1962–1968
This logo referenced McDonald's iconic architecture of the era, a roof line higher in front than in back, flanked by a pair of illuminated golden arches. The "M" formed by the arches would define the company's logo throughout the ensuing decades.

1968–1984
In 1968, the logo was given a white background and the text became black. This logo is still used on some of the windows at some of the locations.

1984–
In 1984, the logo was given a red background and the text became white.

2003–Present
In 2003, the text disappeared while the red background is sometimes used. They then added a slogan that says "I'm lovin' it".


 * The Independent - Logos that became legends: Icons from the world of advertising

1940–1948


McDonald's was opened in 1940. It was formally called McDonald's Famous Barbecue.

1948–1953
It was renamed McDonald's Famous Hamburgers in 1948.

1953–1962


This logo used Speedee instead of Ronald McDonald from the opening of the company's first franchising outlets to when it phased out.

1962–1968
This logo referenced McDonald's iconic architecture of the era, a roof line higher in front than in back, flanked by a pair of illuminated golden arches. The "M" formed by the arches would define the company's logo throughout the ensuing decades.

1968–1984
In 1968, the logo was given a white background and the text became black. This logo is still used on some of the windows at some of the locations.

1984–
In 1984, the logo was given a red background and the text became white.

2003–Present
In 2003, the text disappeared while the red background is sometimes used. They then added a slogan that says "I'm lovin' it".