Coke

1985-1987




The Coke logo was introduced in 1985 with the introduction of 'New Coke' to the United States of America. In 1987 the classic formula returned so the 'Coke' logos were reduced to secondary usage. The thin serif design was no longer used beyond 1987.

1987-2003




In 1987, the thin serif 'Coke' logo was replaced by a more substantial bold italic serif logo. The previous bold slab serif logo continued to be used.

2003-Present




In 2003, the two 'Coke' logos were modernised. The slab-serif version became more rounded. The italic-serif version was replaced by a straighted thin version with more open counters.