File:The Council-Star Jalsha Channel Rebrand

Description
Star Jalsha is one of the best loved channels in the Star portfolio.

Serving the Bengali speaking community of India, we partnered with the Star in-house team and our friends at Venture3 to bring an optimistic injection of gloss, glamour and excitement to the channel identity.

Centering on the positioning of “Chalo paltai”, meaning “Let’s make a change” the relaunch along with a revived programme portfolio catapulted Star Jalsha back to its rightful place at the top of the TV charts.

Live Action Ideation, Direction & Production / Creative Direction / On-Screen Direction & Design / Skill-set Sharing & Collaboration

Tags: Live Action Ideation, Direction, Production, Creative Direction. On-Screen Br, India, Star, Star Network, Broadcast design, Bengal, Bengali