ITV Breakfast

ITV Breakfast Limited is the current name for the ITV morning programming franchise. The franchise was first contracted to TV-am in 1983. TV-am lost the franchise to GMTV in 1993. GMTV was a consortium between ITV, SMG plc and The Walt Disney Company. ITV bought SMG's stake in GMTV in 2004, it also bought out The Walt Disney Company share in 2009, thus GMTV became a wholly owned subsidiary of ITV. In September 2010, GMTV was renamed ITV Breakfast limited and its programming was renamed to 'Daybreak', the first episode was on 6 September 2010. Due to poor ratings Daybreak, the decision was made to scrap it in favour of an all new 'newsy' programme, and a look-alike of Good Morning America, this made its debut on 28 April 2014, with the new presenting team, consisting of ex-BBC presenter Susanna Reid, Charlotte Hawkings, GMTV host Ben Shephard and Sky Sports commentator, Sean Fletcher.

1988-1992


These were all minor changes, consisting of the colours and design of the sun. But no lettering is changed...

2014-present


Good Morning Britain was first used as a programme name by the original ITV Breakfast franchise holder, TV-AM from 1983 to 1992. In addition, a weekend programme will be launched named simply Weekend.