Seven Adelaide

1965–1966


SAS-10 Adelaide began transmission on 26 July 1965. The callsign stood for South Australian Telecasters South Australia.

1972–1985


In 1971, SAS-10 was purchased by TVW Enterprises.

1983–1984


This logo was used by Ten Adelaide for a brief period between 1983 and October 1984.

1985–1987


SAS Adelaide adopted this logo on 19 October 1985.

1987–1989


On 27 December 1987, both SAS-10 and ADS-7 switched ownership with SAS joining the Seven Network. This came about after problems arose following SAS-10's purchase by Robert Holmes à Court's Bell Group in 1982 and Network Ten unwilling to discuss plans with Bell given that it owned a Seven affiliate.