WFLD

1966–1968
WFLD signed on in 1966 as an independent station owned by Field Communications, a subsidiary of Field Enterprises, then the parent company of the Chicago Sun-Times.

1973–1978


Kaiser Broadcasting took control of WFLD in 1973.

1978–1984


Field Communications regained control over WFLD in 1978, when Kaiser was merged with Field. This logo design was shared with other Field independent stations.

1986–1987


In 1986, Metromedia sold its stations to News Corporation. News Corp. then launched the Fox television network, with WFLD serving as part of the backbone of this new network.

1997–2006


In 1997, WFLD changed its branding from "Fox 32" to "Fox Chicago". Its sister station in Philadelphia adopted the same practice two years earlier until 2003.

2006–2012
This logo branding, currently in use by most of the Fox O&amp;Os, is based on the Fox News logo; with their website names ("myfox(city name).com") based off the domain for the social network Myspace, which former Fox parent News Corporation briefly owned.

2012–present


After almost 20 years branding as "Fox Chicago" under some capacity, WFLD reverted to the "Fox 32" branding on November 12, 2012, with the logo updated to fall in line with its Fox owned-and-operated sister stations as a result.