Kraft Foods

1976-present
Kraft's very famous racetrack logo was given a facelift in 1976, removing the racetrack outline and changing the Kraft wordmark to blue. One of the slogans that went with this logo was part of the jingle "America Spells Cheese K-R-A-F-T." That slogan was specific to Kraft Cheeses, on which the company had initially been established. The logo is still used as a brand logo. Kraft Foods Group presently uses a modified version of this logo.

February-June 2009
Kraft unveiled a new logo, changing from the racetrack logo to a new "smile-and-splash" logo. The updated logo was used for only 5 months. Brand New ranked this the sixth-worst logo of 2009. Kraft Foods, Smiling at You (Brand New)

2009-present
Kraft modified its "smile-and-splash" logo in June 2009. This was ranked the 5th worst logo of 2009, similar to the previous logo. At present, the logo is no longer used in North America, but is still used in regions outside North America. Kraft Foods, Rearranging the Puzzle (Brand New)

2012-present
Kraft Foods Group was officially spun off from Kraft Foods, Inc. on October 1, 2012, creating a slight variant of the classic "racetrack" logo used sice the 1970s. The parent company then renamed itself Mondelēz International. Kraft Foods Group should not be confused with Kraft Foods, Inc. as it is not the official successor.