Pepsi

1893–1898


Pepsi was first launched as Brad's Drink in 1893 by Caleb Bradham.

1898–1905


In 1898, it was decided to rename Brad's Drink as Pepsi-Cola.

1941–1950


This is the last version of the classic "Pepsi-Cola" script. It was later revived in 2014 as part of the Pepsi-Cola subbrand.

1950–1961


In 1950, the script was placed inside a design of a bottlecap with red, white and blue stripes. The bottle cap became part of the logo, but the design of this varies considerably; this example was the most common variation. The logo was used in Pepsi Holiday Spice in 2004.

1961–1969


It was decided to remove the script from the previous logo in favor of a simpler sans serif font. It was also at this point Pepsi-Cola was shortened to Pepsi. Since then, t he classic stripe design is now seen to be far more iconic than the original script logo.

1970–1987


A new logo was introduced in 1969. This logo has been used on the Pepsi Throwback campaign since 2009.

1987–1991


In 1987, the logo was modernized, with the typeface changed to a font similar to the one that would be used for Pepsi's logo for the next sixteen years.

1991–1997


A redesigned and streamlined logo was introduced in 1991, with the "Pepsi" text italicized for the first time.


 * New York Times

1996–1997 (outside North America)


In April 1996, Pepsi launched "Project Blue" in several international markets outside the United States. With this logo,  the background features an abstract blue stripe design, while the iconic Pepsi ball is more upturned and is placed under an unitalicized version of the wordmark from the previous logo. The new look was developed by Landor Associates in San Francisco. The launch included extravagant publicity stunts, such as a Concorde aeroplane painted in blue colours (which was owned by Air France), and a banner on the Mir space station.


 * New York Times: Pepsi Introduces a New Look For Its International Markets

1997–2003
The Project Blue design arrived in the United States test marketed in June 1997, and finally released in late 1997 to celebrate Pepsi's 100th anniversary. Even though it ended usage in January 2003, many store signs continue to use this logo.


 * New York Times

2001-2003
In 2001, Pepsi introduced this logo, which featured the Pepsi ball drawn in a more three-dimensional fashion, and had water droplets with parts of crushed ice cubes in it. This logo was never used on packaging, as they still used the 1997-2003 one. But it was used in promotions for the drink. (The globe would later be used for Diet Pepsi in 2002, and the logo would also be used for Pepsi Blue up until 2004)

2003–2006


In February 2003, the logo was revamped, with a more modern font for the word “PEPSI”. It officially ended in 2008, with the introduction of the new logo, but the version below continued to be on cans until 2006.

After the current logo was unveiled, Pepsi Wild Cherry continued to use this logo until March 2010. And Pepsi ONE was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012. Also, many countries outside the US still used this logo through 2010.

2006–2008


In June 2006, Pepsi slightly modified the 2003 logo, by moving the text below the globe. This is the shortest logo to be used by Pepsi and was a logo for special edition cans, from 2006 to 2008. This is also the last time in the drink's history the text is uppercase. This logo was still used in India until January 31, 2010. The globe is more like it's wet, despite the texture.

2008–2014


In October 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009, when usage of the last logo ended. The Pepsi ball is now two-dimensional again, and the red white and blue design has been changed to look like a smile, which changes size according to the specific type of Pepsi it is used on (i.e. Diet Pepsi or Pepsi Max). The font used in this logo is almost identical to the font used for Diet Pepsi from 1975 to 1986. It is also worth noting that the "e" in "pepsi" is shaped liked previous forms of the Pepsi Globe.

In mid-2010, all Pepsi types began using the same size smile as the main Pepsi logo. Pepsi Wild Cherry and Pepsi One continued to use the 2003 logo, until 2010 and 2012, respectively. The old wordmark is still used on the international websites.

2014–present


Pepsi launched a slighty modified new logo in 2014 along with the "Live for Now" campaign.

2014–present


The logo was slightly revised in early 2014, concluding with the reintroduction of the Pepsi-Cola script logo in 1941. This was used on the Real Sugar type.