Zee Gujarati

Zee Gujarati was a Gujarati-language general entertainment channel (GEC). It was launched in March 2000 as Alpha TV Gujarati, in line with some of Zee’s other regional-language channels (i.e., Alpha TV Bangla, Marathi, Telugu, and Punjabi, of which the last is defunct), and renamed to Zee Gujarati in 2005.

Zee Gujarati closed down on 31 May 2009 as it was running losses. As a result, ETV Gujarati—now Colors Gujarati—became the only Gujarati GEC.
 * Desh Gujarat

2005–2009
Zee did not launch another Gujarati channel until 2017, when the news channel Zee 24 Kalak was launched.