Discovery Channel


 * For the International versions, see Discovery Channel (International)

Discovery Channel (formerly The Discovery Channel) is an American satellite and cable TV channel that provides documentary programming focused primarily on popular science, technology, and history. A popular annual feature is Shark Week.

1987–1995


The 1987 logo featured the familiar wordmark that would last until the 2008 rebrand


 * Youtube: Discovery Channel continuity and idents- 1988
 * Youtube: Discovery Channel 1987 Launch

1995–2000


On September 19, 1995, a new logo was introduced. "The" was removed from the channel's name and the semicircle was swapped for a globe. They also launched a new tagline, "Explore Your World".

2000–2008


This altered logo has the word "Channel" moved into the strap. The globe icon was also changed, so that it focused on the Pacific Ocean instead of any continents (the Americas can be seen on its right and Australia on its left).

2008–2009


A new logo was launched on April 15, 2008. It was designed by Viewpoint Creative, who were also behing the new graphics for the channel. The channel also got a new tagline, "The World is Just Awesome". The globe shrunk, the font face was changed, and the strap was removed.


 * Viewpoint Creative - Discovery Logo Mark and Identity Package
 * Vimeo: Discovery Rebrand Montage
 * Talent Id
 * Deadliest
 * Mike Row

2009–present


Discovery was rebranded again in February 2009 by Royale. They also altered the logo slightly, making the word "CHANNEL" bigger and completely detaching the globe from the D.


 * Royale
 * Art & Business of Motion
 * Taxi
 * VFXTalk