File:Prima Love Graphics package design

Description
Created: 2011/03

Client: FTV Prima

Production: Oficina

Concept: Oficina

Artdirection: Oficina

Director: Oficina

Collaboration: Petr Bradacek

Postproduction: Vladimir Rehak

DOP: David Marvan

Music: Jan Cechticky

Love, a noun and a verb, is one of the most frequently used words. To love means more than just being fond of something. Love is new television for women. As a symbol, love remains semantically general – a word without a personal level. It only begins to express preference and feeling when combined with the personal "I". I love … The logo is more than just a static symbol, it also works in collocations that express preference or sentiment.The robust Gotham font permits the placement of additional content such as patterns or an image within the letter. The color scheme combines selected colors and textures on the principle of randomly generated connections.

Tags: prima, tv, Love, corporate identity, motion design, oficina, tv graphics