Toys "R" Us

1948-1968
Toys "R" Us (pronounced "Toys Are Us") was created in 1948 as Children's Supermart and Children's Discount Supermarts. also the logo was black and white. The "Я" character, found in many fonts, is of Cyrillic origin and normally indicates the "yah" sound in certain Eurasian languages.

1975–1986
The exclamation mark was removed from the logo. This was similarly used in the 1975 logo.

1986-1999


The reverse R receives a recolor to its more iconic yellow color, along with the T being recoloured as red and the first S as purple.

1999-2007
The yellow reversed R was placed on a blue star.

2007 (prototypes)


Used on at least a couple stores.

2007-present
The logo was once again changed in 2007 with a red letter "s" by replacing the pink letter "s" with alternating sized characters and a star in the middle of the reverse R. The letter R was changed from yellow to blue (Though the star in the previous logo is sometimes yellow, letter R blue). This logo is similar to the 1975 logo.