Discovery Family

Discovery Channel Kids
Until 2001, Discovery Kids was a block on the Discovery Channel.

1996 (prelaunch)




1996-1998




Discovery Kids (channel)
In March 2001, Discovery Kids became a full-time channel. Its updated logo was done by The Diecks Group.

2002–2010


This logo's debut coincided with the start of Discovery Kids's stint as NBC's Saturday morning programming provider.

2010–present (website)


This logo is currently used online and on consumer product packaging.

2008 (pre-launch logo)


2010–present


On April 30, 2009, Hasbro and Discovery Communications announced that they intended to launch a joint-venture kids television network which would use Discovery Kids' distribution network.

The brand for the new network was unveiled on January 14, 2010. According to a press release, the logo symbolizes "a catalyst of action and imagination" and is intended to represent the network's "thrilling, modern and dynamic" tone. The identity was created by Troika Design Group.

The Hub premiered on October 10, 2010.

Even though Discovery Kids no longer exists as a channel, it is still available as a website for children to learn about science.


 * Press release
 * Troika
 * Brand New
 * Discovery Kids website (still online)

2013–present


In May 2013, the word "Network" was added to the current logo, and the channel began calling itself "Hub Network" in promos and press releases.