Ericsson

1942-1982



 * CREATING A BRAND

1982-2009
In 1979, a project to review Ericsson's visual identity was started. It saw the need for more modern and uniform identity.

It was decided that the new identity would be a stylized E and the word Ericsson.

The new identity was implemented on January 2, 1982.


 * “ERICSSON’S THREE SAUSAGES” – CREATING A GRAPHIC PROFILE

2009-

 * NyTeknik: Ny vd och nytt varumärke