ABC (United States)/Other

1962–1971
Tri-color variation, used to designate color programs.

1971–2007
The original Paul Rand logo was slightly modified in 1971. This version of the design was presumably meant to make the logo clearer at smaller sizes (as evidenced by the thinner strokes on the letters and the short ascender on the "b"), but was also frequently used at larger ones. Some ABC affiliates, along with the ABC Family cable channel continue to use the 1962 design in their logos. This logo was still used on the ABC Kids block on ABC until it got replaced with Litton's Weekend Adventure.

1999 (unused)
ABC approached graphic designer Paul Barnes to redesign the classic Paul Rand logo. He designed a logo which was never used.

1975–1976
This ident was animated by Robert Abel & Associates.