McDonald's/Other

This is a gallery for miscellaneous material relating to McDonald's.

1991–1992
This logo appears on the commercials that aired from 1991 to 1992 with the slogan "McDonald's Today".

1997–2000
This logo appears on McDonald's commercials and print ads in the United States that aired from 1997 to 2000 with the slogan "Did Somebody Say McDonald's?". This uses a yellow and red speech bubble showing the McDonald's Golden Arches symbol inside it. Also used on bags and plastic cups from 1997 to 2000.

2000–2003
This logo was introduced when the standard color of the mansard roof for their restaurants was changed from brown to red and appears on the McDonald's commercials and print ads in the United States that aired from 2000 to 2003 with the slogan "We love to see you smile". Also used on bags and plastic cups from 2000 to 2001. This logo is still in use on foil bags sold at McDonald's locations inside some Wal-Mart stores.

2001–2003
This logo appears on the McDonald's commercials and print ads in the United States that aired from 2001 to 2003 with the slogan "Smile". Also used on bags and plastic cups from 2001 to 2003. The logo has an identical look to the previous logo, and like that logo, this logo is still used on some bags at McDonald's locations inside some Wal-Mart stores.

May–September 2003
This logo appears on McDonald's commercials and print ads in the United States that aired from May 2003 without a slogan, shortly before the company changed its slogan to "i'm lovin' it" in September 2003.

1971–1975


Slogans used with this graphic:
 * You deserve a break today (January 23, 1971 – April 23, 1975)

1975–1979


Slogan used with this graphic:
 * We do it all for you (April 24, 1975 – May 6, 1979)

The font used in this logo is Cooper Black.

1979–1984
Slogan used with this graphic:
 * Nobody can do it like McDonald's can (May 7, 1979 - August 20, 1981)
 * Nobody can say good night like McDonald's can (1979 - 1980)
 * Nobody makes your day like McDonald's can (1980 - August 20, 1981)
 * You deserve a break today (August 21, 1981 - April 15, 1984)

1984–1988


Slogans used with this graphic:
 * It's A Good Time For The Great Taste (April 16, 1984 – April 10, 1988)

1988–1990


Slogans used with this graphic:
 * Good Time. Great Taste. (April 11, 1988 – March 6, 1990)

1990–1992
Slogans used with this graphic:
 * Food Folks & Fun (March 7, 1990 – March 16, 1992)

1992–1997
Slogans used with this graphic:
 * What you want is what you get (March 17, 1992 – October 15, 1997)

1995–1997


Slogans used with this graphic:
 * Have you had your break today? (February 17, 1995 – February 18, 1997)

1997


Slogans used with this graphic:
 * My McDonald's (February 19 – October 1, 1997)

1997–2000


Slogans used with this graphic This was the first of McDonald's advertisements to use a URL below the slogan, and this practice was continued starting in 1998.
 * Did somebody say McDonald's? (October 2, 1997 – June 29, 2000)

2000–2003


Slogans used with this graphic: This was sometimes seen with or without a URL below it.
 * We love to see you smile (June 30, 2000 – September 28, 2003)

2001–2003
Slogans used with this graphic: This was sometimes seen with or without a URL below it.
 * Smile (2001 – September 28, 2003)

2003
Used prior to I'm lovin it during May-September 2003.

This was sometimes seen with or without a URL below it.

2003–2006
Slogan used with this graphic is I'm lovin' it.

This motion logo is still commonly used at the end of McDonald's commercials that air in the UK.

A version without the 5-note jingle or any slogan at all was first used on television in Germany in August 1999. The word "ich liebe es" and the 5-note jingle were added in 2003.

An Adobe Flash version of this logo (with the Golden Arches logo simply zooming out without rotating, the light rays in 2D, the words "i'm lovin' it" stretching to normal, and the Golden Arches logo starting out as a thin version, but fades into black and turns into a thick version as it turns from black to yellow) was used in Flash-produced Happy Meal ads and presentations with no voiceovers (including the "Hot Wheels AcceleRacers" presentation ad from August 2005 and the "Teenie Beanie Babies" presentation ad from July 2004) on the company's website from October 3, 2003 until December 15, 2005. The Adobe Flash version of this logo was still used in the Adobe Flash-made "Happy Meal Choices" ad (with no voiceover) from June 2004 until May 2010, resulting in the total discontinuation of the Adobe Flash-produced version of this logo. The thick version of the 2003 logo with glass bevels on it was first used in Germany in 1996.

This was sometimes seen with or without a URL below it.