Magnum

1980s-2003


This logo was used from the late 1980s when the Magnum ice cream was introduced. The following logos have been based on it.

2003-2006


The logo was altered slightly in 2003 when the Heartbrand companies made an overall update of their image.

2006-


Magnum received and overall update of its identity in 2006, including a new logo and new packages. At the same time, the Magnum "seal" was introduced, with a stamped "M" on the side of each ice cream.