Toys "R" Us

''This article is for Toys "R" Us stores in the United States. For Toys "R" Us stores outside of the US, see Toys "R" Us (international).''

1948–1965
Toys "Я" Us (pronounced as "Toys Are Us") was created in April 1948 as Children's Discount Supermarts.

1965–1967


In 1965, Toys "R" Us created "Geoffrey the Giraffe", as an official mascot. The "Я" character, found in many fonts, is of Cyrillic origin and normally indicates the "yah" sound in certain Eurasian languages.

1967–1969
Children's Discount Supermarts changed its name to '''Toys "R" Us! '''in 1967.

1972–1976
Starting in 1972, the logo's typeface became a bit smoother. Before 1976, the logo contained 8 characters: the T, the O, the Y, the first S, the backwards R, the U, the second S and the exclamation point "!".

1976–1980


In 1976, the name was stylized as Toys "R" Us and the exclamation point was dropped from the logo. This time it contained 7 characters: the T, the O, the Y, the first S, the backwards R, the U and the second S.

1980–1985
In 1980, the logo's color scheme was finalized with the T in red, the O in yellow, the Y in blue, the first S in pink, the backwards R in green, the U in orange and the second S in blue.

1985–2007
In 1985, the logo's color scheme was finalized once again with the T in red, the O in orange, the Y in green, the first S in pink, the backwards R in yellow, the U in green and the second S in red. Some location would continue to use this logo until the store's closure on June 29, 2018.

1998–2007


On September 1, 1998, the 1985 logo was modified to add a yellow star outline surrounding the backwards R, but with the star becoming blue for one year later.

This logo was still used at some locations until it went bankrupt on June 29, 2018.

2007–present


The logo once again changed on September 22, 2007. With alternating sized characters, the first S's color scheme was finalized to a red version. There's also a slight change to the T, the O and the two S's. The star was added into the backwards R and it was made larger. Its color scheme was finalized again from yellow to blue and these speech marks were dropped from the backwards R.

This would be the last logo from Toys "R" Us. On June 29, 2018 due to bankruptcy, Toys "R" Us closed all of their stores down in the United States, but is scheduled to return as part of the cancellation of bankruptcy plans.