Universal Kids

2005-2013
PBS Kids Sprout was launched on September 26, 2005 by Sesame Workshop, PBS, Comcast, and HIT Entertainment as a preschooler oriented network. On January 28, 2011, Comcast purchased the media conglomerate NBCUniversal, merging most of its media operations with it, including PBS Kids Sprout. Later, in October 2011, Apax Partners announced a sale of HIT Entertainment to Mattel (it ended up in Fisher-Price's control); the acquisition was completed on February 1, 2012, and did not include HIT's share in the network. Although promotions for the network would often use the next logo in 2009, this logo continued to be a D.O.G. for the network until 2013 when NBCUniversal bought PBS, Sesame Workshop, and Apax Partners' shares in the network.


 * Announcement of the channel

2009-present


This logo was intended to be merely be an alternate version of the main logo without the PBS Kids logotype in the green flower. However, on November 13, 2013, after NBCUniversal bought out PBS, Sesame Workshop, and Apax Partners' shares in PBS Kids Sprout, the "PBS Kids" trademark was removed from the blossom and the channel was rebranded as "Sprout".


 * The Hollywood Reporter

2015-present (secondary)


As of May 29, 2015, the word "Sprout" on the logo also appears in white.