Pride East Entertainments

Pride East Entertainments is an Assamese-language media company, headquartered in Guwahati in the northeastern Indian state of Assam. It was founded in 2009 and operates five Assamese TV channels and two Assamese newspapers, making it the largest media company in the language.

Unlike other Indian languages, the big national broadcasters, such as Star, Zee, Sony and Viacom18, are completely absent from Assam. Therefore, local media companies in Assam own all the privately-owned TV channels there. However, all the channels in Northeastern Indian states other than Assam are run by the state TV broadcaster, Doordarshan, as there are no private channels.