KCET

1997–present


KCET launched a new on-screen identity and a new slogan "Infinitely More" in 1997. A new font was selected and the letters "C" and "E" are connected together shaped like an infinite sign.

When KCET was unable to reach an agreement to continue being a PBS affiliation on October 8th, 2010, it planned to become independent effective January 1st, 2011 and made changes to the logo. The logo was given a 3D look and the font was slightly altered. The same day that KCET launched a new logo, it launched a new slogan "Rethink TV" as well, similar to AT&T's slogan "Rethink Possible". From December 2011 to November 2012, the slogan was changed to "Where the Story Really Gets Good". The long-used slogan "Infinitely More" has returned on November 2012 and is being used today.