Rai

1954-1982
This was the first logo used.

1988-2000
This logo has been used on International Trasmissions beyond the year 2000.

2000-2010


This logo was adopted in 2000.

Although the new logo was adopted in 2000, the old one would remain in use in many places up until 2010. The Raisat channels never adopted the new logo, and it also remained in animation shown at the end of the broadcast day. It was the first logo used with the new Futura typeface.

2010-present


On May 18, 2010, Rai launched a new brand platform, based on the name of the company inside a square. The "butterfly" symbol would remain in a transition period, with the letters occasionally fading into the old symbol on screen.

Designed by Frame by Frame


 * Youtube: Presentation of the new logo
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