Toys "R" Us

1948-1967


Toys "Я" Us (pronounced "Toys Are Us") was established as Children's Supermart and Children's Discount Supermarts in 1948. also the logo was black and white. The "Я" character, found in many fonts, is of Cyrillic origin and normally indicates the "yah" sound in certain Eurasian languages.

1975–1986


The exclamation mark was removed from the logo.

1986-1999


The reverse R receives a recolor to its more iconic yellow color with a pink letter "s".

1999-2003
The Yellow reversed R was placed on a blue star.

2007-present


The logo was once again changed in 2007 with a red letter "s" by replacing the pink letter "s" with alternating sized characters and a star in the middle of the reverse R. The letter R was changed from yellow to blue (Though the star in the previous logo is sometimes yellow, letter R blue).