Network 10

1965–1970


From 1965 to 1970, Network Ten was known as the Independent Television System. The logo is similar to German television network Deutsches Fernsehen.

In 1967, ITS became the first network in Australia to air in color.

1970–1980


In 1970, the network was renamed The 0/10 Network to reflect the names of the first two stations in the group.

1980–1984


This logo was first used by ATV Melbourne in January 1980 to signify the change of frequencies from 0 to 10. It was also used for a brief period by Ten Adelaide from 1983-84.

1983–1988


This logo was used by Ten Sydney from 1983-88. it was later adopted by Ten Melbourne in July 1984 and Ten Adelaide in November 1985. This logo was similar to the new logo adopted by Channel 0 Brisbane in April 1983 when it was rebranded as 'TV0'.

1988–1989


Used by the network's Melbourne, Sydney, and Adelaide branches from 24 January 1988 to 22 July 1989. Ten Perth followed suit when transmission began on 20 May. Channel 0 Brisbane started using this logo on 1 September during a series of late-night test transmissions in the lead-up to 10 September when they changed frequencies from 0 to 10.

1989–1991


This logo was used across the network from 23 July 1989 to 12 January 1991 in an attempt to lift declining ratings.

1990–1999


First revealed in October 1990 and introduced on 13 January 1991; this is the first version of the long-running 'ten' logo. Originally, the letters stood for 'The Entertainment Network'.

1999–2008


This new blue-and-yellow logo was launched in late 1999 when Ten began using their "Electric" station idents and used until early 2008.

2008–2013


This glossy logo was launched in early 2008, and was used until June 2013.

2013–Present


On 22 June 2013, Network Ten replaced the yellow rim and text with white and recoloured the blue core to a lighter shade.