Canal 13 (Chile)

1959-1961
The first logo of Universidad Católica de Chile Television was the simple name 2TV, referring to its current frequency (which it maintains in analogue to the present). It consisted of two boxes, one with the number 2 and, below it, another with the word TV.

1961-1970
In 1961, the 2 was replaced by a 13.

1970-1999
Since the seventies, the logo has a thin curve with a T that reaches the V and the center a UC in a typeface similar to the Gothic Handel. Then, in 1978, with the advent of color, and for some months, a version with a color test pattern was used. During the 1990s, the logo was entirely virtual. The people nick this logo as "La Tetera" (the kettle) because of the shape that this one takes.

Canal 13
Under the new management of Rodrigo Jordán, a new logo was unveiled in 1999. It was heavily criticized, for the emphasis in the "13" rather tan in the "UC".

2000-2002
The previous logo got its elements changing places with each other in 2000.

2002-2005
A revised design of the previous logo, with thicker lines. Also known as "el logo virtual" (the virtual logo).

2005-2010
On June 11, 2005 and within Teletrece the logo is changed to an orange one. It is composed of the initials of the Catholic University: UC, and inside the C, 13 is incorporated, both in Gill Sans MT typefaces and above it, a white stele.

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2010-present
On January 10, 2010 the corporate change of the channel and its associated media was made, consisting of a circle cut by a rounded and thick arch, where the number 13 in Myriad Pro typography is highlighted, while below Acronym UC in AvantGarde Bold typography in smaller letters.

After the purchase of 67% of the shares of the channel to the Luksic group, the acronym UC is omitted.