TVN (Poland)/Idents

This article outlines the graphics packages used by the Polish commercial TV channnel TVN since its foundation in 1997. Since iTVN (or TVN International) was launched in 2004, it has used nearly identical graphics.

TVN has always used abstract yellow-and-blue objects in its idents and graphics, in stark contrast to its leading competitor Polsat, whose idents have featured common people since 2006.

3 October 1997–2 March 2002
TVN started broadcasting on Friday 3 October 1997. The graphics package used at launch was used until 2002. It consisted of the yellow-and-blue TVN logo being formed out of various abstract objects.

The onscreen typefaces were Helvetica Black and Helvetica Condensed. Sometimes, Franklin Gothic was also used in the reklama (advertising) bumpers; this font appears in the logo that is used to this day.

3 March 2002–14 December 2007
A new graphics package, created by German motion design agency Velvet mediendesign, was launched on Sunday 3 March 2002. It consisted of yellow and blue (often concentric) circular discs moving around the screen. The idents ended with a small TVN logo against a yellow or blue background.

A new on-screen font, Benton Sans, was introduced that is highly similar to Franklin Gothic. An audio jingle (A# F G A# F G, in C minor) was also used as a channel ID.

This graphics package was eventually retired on 14 December 2007 for the Christmas season, with special idents, but the next graphics package was not introduced until after New Year’s Day 2008.

2 January 2008–31 August 2013
Another new graphics package was introduced on Wednesday 2 January 2008, also created by the Velvet mediendesign creative agency. (Velvet had created the graphics for competitor Polsat during its 2006 rebrand, which were used until 2019.)
 * Velvet (including video)
 * Media2 (Polish)

This look featured circles connected to strings (akin to pendulums) animating rapidly across the screen. The channel moved away somewhat from its traditional yellow-and-blue colour palette, shifting to a three-colour scheme of orange, blue and white. Benton Sans remained as the on-screen font.

1 September 2013–present
TVN introduced its current graphics package and set of idents on Sunday 1 September 2013. This rebrand was commissioned by another German agency, Luxlotusliner. The Luxlotusliner team had worked on TVN’s 2002 graphics at Velvet.

Luxlotusliner would later rebrand three sister channels of TVN: TVN7 in September 2014 (exactly a year after TVN’s rebrand), and iTVN Extra and TTV in February 2015. iTVN Extra’s graphics were influenced by TVN’s, but with a different colour scheme. This is a minimalist look that builds on the well-recognised yellow-and-blue TVN logo. In the idents, blue 3D objects against a yellow background morph in various ways before finally forming the TVN logo.
 * Luxlotusliner

In the graphics package, the animation device used is a blinking yellow or blue dot that moves to reveal text. The onscreen typeface is now FF Din, which was used by Polsat from 2006 to 2019, and is still used by most Polsat-branded channels.
 * The Branding Source (English)
 * Wirtualne Media (Polish)
 * Media2 (Polish)