Spar

1932-1968
Spar started out as DE SPAR, which was an acronym for Door Eendrachtig Samenwerken Profiteren Allen Regelmatig. "De Spar" also happens to mean "the fir tree", hence the logo was a fir tree.

1968-


The current logo of Spar was created by design legend Raymond Loewy. It used a stylized version of the fir tree motif that had been with the company since the start.