ITV2


 * TV Ark
 * TV Live

1998–2001


ITV2 was launched on 7 December, 1998. The first look was designed by English & Pockett.


 * The TV Room

2001–2002


A new look for ITV2 was also designed by English & Pockett and it was launched on 19 November, 2001, bringing ITV2 in line with ITV1.



While the graphic presentation is modern and stylised, the use of conversation and realistic effects in the sound design make the brand feel human and accessible.''

The idents are active – swimming, dancing, bowling, fairground attractions – positive lifestyle attributes."'' - English & Pockett

*		Marketing

*		The TV Room

2002–2003


A slight logo change was done on 28 October, 2002.


 * The TV Room2

2003–2006


This logo, created by Bruce Dunlop and Associates was launched on 14 July, 2003. The new look often featured the word "flip:side", which positions ITV2 against ITV1. One aspect of this was the logo which has reversed colours to ITV1. Where ITV1's logo was yellow, ITV2's was blue, and vice versa.



*		The Ident Gallery

2006–2008


ITV1, ITV2 and ITV3 got new looks and new logos on 16 January, 2006. The new look was created by Red Bee Media.


 * "ITV2 programming has an addictive quality to it – you just can’t help watching it! As a result, the creative idea for the branding for this channel is centred around fun, excess, and general over-the-topness – too much of everything. It’s a journey through a visually rich, vibrant and stylish ITV2 environment. The idents use a mixture of live action and animation to bring this world to life. This is also taken through into the on-screen design elements from promo ends to menus to break bumpers" - ITV plc press release


 * The TV Room
 * The Ident Gallery
 * Vimeo: ITV 2 Rebrand 2006

2008–2013


A new look for ITV2 was launched on 20 August, 2008. The new look features the previous logo, but it is now always in 3D and tilted. The limegreen colour was kept.


 * Broadcast
 * ITV2 unveils its autumn schedule and a brand new look for the channel
 * The TV Room
 * The Ident Gallery

2013–present


As part of the ITV rebranding on 14 January, 2013, ITV2 received a "hot red" version of the 2013 ITV logo, establishing ITV2 as the "home of infectious entertainment".


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