Gap

2010–Present


In early October 2010, Gap replaced its classic blue square logo. This reportedly happened suddenly without any announcements. The new logo was credited to Laird & Partners.


 * Brand New
 * New York Magazine
 * Brand Channel

On October 11, one week after the new logo was introduced, Gap announced that they would revert back to the old square logo due to a negative response from customers.


 * Press release
 * FT.com