ITV Breakfast

ITV Breakfast Limited is the current name for the ITV morning programming franchise. The franchise was first contracted to TV-am in 1983. TV-am lost the franchise to GMTV in 1993. GMTV was a consortium between ITV, SMG plc and The Walt Disney Company. ITV bought SMGs stake in GMTV in 2004, it also bought out The Walt Disney Company share in 2009, thus GMTV became a wholly owned subsidary of ITV. In september 2010, GMTV was renamed ITV Breakfast limited and its programming was renamed Daybreak, the first episode was on the 6th September 2010.

1st February 1983 - 31st December 1992


1st January 1993 - 2000


2000 - January 2009


January 2009 - 5th September 2010


6th September 2010 - Present
