Cadbury Flake

1960's–c.1970
The Flake bar was invented in 1920, and by the 1930's it was commonly sold in an ice cream known as a 99 Flake in Britain.

c.1970-1995
Around 1970, the logo was given makeover from it's previous simplistic logo. The colouring of the logo was now a darker blue, and was in a different font with a capital "F". The "k" was shown extending down underneath the "e" for the first time.

1995-1999
For the first time in 25 years, the logo was altered slightly in 1995. The logo now had two waves at each end, and the colour scheme was now purple. The "F" of the logo was also stylised similarly to the "k"

1999-2003
For the new millennium, the wrapper was altered yet again, with a much more unusual font. The logo also returned to a dark blue colour.

2003–2009
Although Cadbury continued to use the 1999 logo after the brand-wide revamp in 2003, the Flake logo was altered slightly with the addition of the Cadbury swirl.

2009-Present
After 10 years, the Flake recieved it's current look in 2009. This featured a darker blue then before and also removed the capitalisation for the first time since the 1970's. The Cadbury swirl was removed in 2015.