WISC-DT2

WiSC2 (1996-1998)
In 1996, WISC-TV launched "WiSC2," a local cable channel that served as secondary outlet for WISC programming.

TVW (1998-2001)
Two years after its launch, WISC-TV gained affiliation with The WB for TVW.

WB14 (2001-2002)
In 2001, local cable provider Charter Communications relocated TVW to Channel 14, which led to the channel changing its primary branding to WB14.

UPN14 (2002-2006)
In August 2002, WB14 and WHPN swapped network affiliation: WHPN joined The WB and became WBUW, while WB14 joined UPN.

MyMadisonTV (2006-2009)
When UPN amalgamated with The WB to become The CW (and affiliated with WBUW), UPN14 joined MyNetworkTV.

TVW (2009-present)
In July 2009, WISC-TV restored TVW as the subchannel's primary branding.