Sega

1951–1965


SEGA was founded in 1940 as "Standard Games" as to provide amusement games to military services in the USA but until 1951 it moved its operations to Japan and was renamed "SErvice GAmes of Japan".

1965–1975
In 1965, Service Games was renamed to SEGA following the merger with Rosen Enterprises and Service Games to form "SEGA Enterprises Ltd.".

1976–present
In 1976, the logo was updated, and has since become the logo that we all know and love today. It has also become a staple font for the company. SEGA Enterprises Ltd. was renamed SEGA Corporation in 2000.

SEGA Corporation
2006-present

In the 2006, the logo is blue instead of azzurre and an white thing leaning on the wordmark, still the precedent logo is used since now