C More Entertainment

1985-1997
Canal+ in Scandinavia has its origins in FilmNet which was launched in 1985.

1997-


FilmNet was aquired by the French Canal+ in 1997, and subsequently took the name of its parent. The different European versions of Canal+ shared essentially the same identities.

The local branches also took the colour-based naming scheme from its parent. FilmNet's second channel, FilmNet 2, was rebranded Canal+ Gul and followed by Canal+ Blå two years later.

Canal+ got rid of its Scandinavian branch in 2003. The new owners soon changed things around, relaunched the channel package on May 1, 2004. Besides the main Canal+ channel, the package would now feature two channels showing only first-run movies (Canal+ Film and Canal+ Film 2), a dedicated sports channel (Canal+ Sport) and an archive film channel (C More Film).


 * Canal spinoffs get local makeovers

Two more channels, Canal+ Film 3 and C More Film 2 were added in 2005.

A major overhaul was made on November 1, 2006. The main Canal+ channel and the C More Film channels were closed down and Canal+ Sport 2 nad Canal+ Mix were started. A new identity package was created by the Munich agency Creation Club. This was the first identity not to use the French Futura font in the logos.


 * 

The new order didn't last long, because on November 1, 2007, the channels were relaunched again. This time the film channels became more targeted at different genres and were renamed. A new graphic identity was created by Dallas Sthlm.