Toys "R" Us

''Questo articolo è destinato ai negozi di giocattoli "R" Us negli Stati Uniti. Per i negozi Toys "R" Us al di fuori degli Stati Uniti, vedere Toys "R" Us (internazionale).''

1948–1965
Toys "R" Us (pronounced as "Toys Are Us") was founded in April 1948 as Children's Discount Supermarts. It was founded by a Wasington, DC man named Charles Lazarus (born 1923 and died 2018).

1965–1967


In 1965, Toys "R" Us created "Geoffrey the Giraffe", as an official mascot. The "Я" character, found in many fonts, is of Cyrillic origin and normally indicates the "yah" sound in certain Eurasian languages. The "Я" character is also found in the other words, which are the "CHILDЯEN's" and "SUPEЯMARTS" text.

1967–1969
Children's Discount Supermarts changed its name to '''Toys "R" Us! '''in 1967.

1972–1976
Starting in 1972, the logo's typeface became a bit smoother. Before 1976, the logo contained 8 characters: the T, the O, the Y, the first S, the backwards R, the U, the second S and the exclamation point "!".

1976–1980


In 1976, the name was stylized as Toys "R" Us and the exclamation point was dropped from the logo. This time it contained 7 characters: the T, the O, the Y, the first S, the backwards R, the U and the second S.

1980–1985
In 1980, the logo's color scheme was finalized with the T in red, the O in yellow, the Y in blue, the first S in pink, the backwards R in green, the U in orange and the second S in blue.

1985–1998
In 1985, the logo's color scheme was finalized once again with the T in red, the O in orange, the Y in green, the first S in pink, the backwards R in yellow, the U in green and the second S in red. Some locations would continue to use this logo until the store's closure on June 29, 2018.

1998–2007


On September 1, 1998, the 1985 logo was modified to add a yellow star outline surrounding the backwards R but within one year, the logo was modified again so the star was surrounded by blue. This logo continued to be used at some locations until it went bankrupt on June 29, 2018.

2007–2018


The logo once again changed on September 22, 2007. With alternating sized characters, the first S's color scheme was finalized to a red version. There's also a slight change to the T, the O and the two S's. The star was added into the backwards R and it was made larger. Its color scheme was finalized again from yellow to blue and these speech marks were dropped from the backwards R.

Il 29 giugno 2018, una causa del fallimento, tutti i suoi affari negli Stati Uniti, ma è previsto il ritorno con una nuova società Tru Kids Marche come parte dell'annullamento dei piani di fallimento. i rami in altre regioni possono ancora essere aperti.