Toys "R" Us

1948–1957


Toys "Я" Us (pronounced "Toys Are Us") was established as Children's Supermart and Children's Discount Supermarts in 1948. also the logo was black and white. The "Я" character, found in many fonts, is of Cyrillic origin and normally indicates the "yah" sound in certain Eurasian languages.

1969–1970


1970–1975


1975–1986


2007–Present


The logo was once again changed in 2007 with alternating sized characters and a star in the middle of the reverse R. The letter R was changed from yellow to blue (Though the star in the previous logo is sometimes yellow, letter R blue). Since May 2008, the UK stores of Toys 'R' Us now use the new logo. Newly refurbished stores now display the revised logo, as does the UK website and all media publications. (Note, the Teesside Park store still carries the previous logo) and removed the star and changed the color