Channel 4


 * TV Ark
 * The TV Room
 * The Launch of Channel 4
 * Lambie-Nairn

1982-1996


This colourful logo was used by Channel 4 from its launch on November 2, 1982.

On screen, the symbol would appear as computer animated blocks hurled onto the screen. It was designed by Lambie-Nairn and was accompanied by a tune composed by David Dundas. At the time, there was no computer that was able to animate the logo in the UK, so the animation was done in Los Angeles.

1996-1999


In October 1996, Channel 4 launched a new identity which was created in-house by the television channel. The new identity was called "Connections" and was based on four circles, one of which included the Channel 4 figure.


 * Design Week: Has Channel 4 made the right connection?

2004-


Channel 4 introduced a new identity on December 31, 2004. The new identity was conceived in-house by 4creative and allows the blocks in the logo to break apart. In most graphics, the logo appears as above, white on white, with darker "shadowed" areas on the sides.

The new idents feature the logo made up of various objects. Usually, the camera will pan through a scene with the logo only appearing in a split second from a certain angle.

An updated graphics package was launched with new idents on October 22, 2010.


 * The Ident Gallery