CBS

1951–present


The iconic CBS eye logo, designed by William Golden, was first introduced on October 20, 1951. Since its introduction, the eye design itself has remained unchanged, but the type style for the network's wordmark has been changed frequently. Sometimes the type style has changed on a yearly basis, and it is not unusual for CBS to use several variants at once.

1951–1956
The wordmark was placed inside the eye in 1951.

1959–1989


This logo looks identical to the logo used from 1951-1956, but the word mark has a different font.