Oxygen (TV network)

2000–2002


Oxygen's original identity was developed by Hatmaker.


 * "The final logo reflects the power of suggestion - subtle strength. Parantheses and an all-lower case type give the logo a soft, almost whispering fell, much like the element. The "o" takes on dominance as a perfect circle. In its "vapor" application, the logo is revealed by a changing background, supporting the concept of an ever-present element of life." - From "Visual Thesaurus: A Quick-Flip Brainstorming Tool for Graphic Designers" by Chris Goveia

2002–2008


The logo could be in many different colors, such a red, blue, green, purple and pink.

2008–



 * Troika Design Group Rebrands Oxygen Network
 * Multichannel News