Sears

1923–19??


Although this logo is officially retired, one store that opened in Duluth, Minnesota in 2007 used this logo.

See it here: http://www.labelscar.com/retail-news/sears-duluth-concept

19??–1969
In 20th century, the "ears" part was changed to uppercase, the font was changed as well and the colour was changed as well.

1984–1994


1994–2004


A modified version of the 1984 logo. This logo is still in use in Mexico.

2004–2010
In 2004, following the merger with Kmart and the creation of the Sears Holdings Corporation, the "ears" part was changed to lowercase. This logo is still used for several of Sears' subsidiaries, and also in Canada.

2010–Present


In late 2010, the first "s" was changed to lowercase and the font was changed as well.