Screen Gems Television

1965–1974
In 1965, Screen Gems launched their new "S" symbol which looks like a spiral. This logo, nicknamed the "S from Hell" was very infamous to many people. It was one of the scariest logos ever. It starts off with a yellow background with two parallelograms coming from the top and bottom. They grow away for the circle to be in the middle and "SCREEN GEMS" zooming in from the bottom. In 1970, the "S" was black. The byline was added on the period time of July 12, 1972.

The Screen Gems logo was designed by Tom Geismar of Chermayeff & Geismar.

In 1974, Screen Gems was renamed to Columbia Pictures Television. The Screen Gems name was brought back in 1999 for it's movie counterpart.

1972–1974

 * Chermayeff & Geismar

Video
1952–1955=