Eurosport

1989–1994
Eurosport started broadcasting in February 1989, and was initially a joint venture between Sky Television and the European Broadcasting Union.

Ident

1994-2001
Eurosport introduced a new red, white, and blue logo in June 1994, coinciding with the World Cup. It was created by McCann-Erickson.

2011–2015
When Eurosport presented their programmes for 2011 in January that year, they also included a new logo. The new look was launched in the second quarter of 2011.