Burger King

"BK" redirects here.

1954
Burger King's first restaurant opened in 1954 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain.

1954–1957


After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton and James McLamore purchased the company and renamed it "Burger King".

1969–1994
Introduced in May 1969, this logo is two yellow-bun halves sandwiching the text.

1994–1999
Introduced in late 1994, this logo is a modified version of the original 1969 logo. Although it’s no longer used as of 1999, it is still used in some areas including Australia, which use the logo for their Hungry Jack's restaurants.

1999–present
In July 1999, Burger King unveiled a new logo designed by Sterling Brands. This logo is similar the original 1969 logo and the 1994 logo, but with a blue C-shaped cresent around the logo.