Disney Channel

1982 (Prelaunch)


During the development of The Disney Channel, this was a logo proposed to be used for the cable network; indicating that The Disney Channel and Disney would have had similar branding upon its launch.

1987–1997


The lettering below the logo was changed sometime in 1987, made to resemble the wordmark logo of channel parent The Walt Disney Company. The wordmark portion of the logo was sometimes seen without the TV screen with the silhouette of Mickey Mouse's head, and vice versa, the screen logo was sometimes not seen alongside the wordmark portion of the logo.

1997–2000


To reflect the fact that the Disney Channel was transitioning from a premium channel to a basic cable service, its presentation was overhauled dramatically in 1997. The logo was often seen without the "CHANNEL" underneath the main logo, and the channel was usually referred to as just "Disney". Alternate versions of this logo were used for the channel's three program blocks that were launched after the rebrand, preschool-oriented morning block Playhouse Disney, adult-oriented nighttime block Vault Disney and preteen-targeted weekend block Zoog Disney. The new look was created by Lee Hunt Associates, with help from Cuppa Coffee, and English & Pockett. This logo was also shown with many other characters in it, an element that was dropped in 2000.

Variants

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 * David Kahl

2002–2010


Disney Channel started introducing a new look during September 2002. It came with a new logo, still based on the Mickey Mouse silhouette and Disney's signature. This logo was to be rolled out to other countries during the following year. Design agency Razorfish was involved in the rebranding. On You Tube, this period was called "logo loop". This logo was introduced on October 7, 2002. It is used in tandem with the current one.

2010–


Disney Channel updated its on-air look on May 7, 2010 and began using a modified version of the 2002 logo, which originally was introduced two months earlier, being seen only in bumpers for the channel's weekend evening programming. The Mickey Mouse head silhouette is inside a box resembling a smartphone application icon this time. It's still used in several bumpers and promos.

2010 (unused)


This logo was planned for a 2010 rebrand, but was abandoned for undetermined reasons.


 * Planned rebrand pitch (video)