La7d

1984-1993


La7d started its origins in 1984 as Videomusic which was the first music TV channel in Europe. Its first logo were a parody based on the famous MTV logo, with the letter "M" being coloured green and the "TV" wordmark are replaced by the "Video" wordmark that is coloured yellow, while the "Videomusic" wordmark appears under the logo.

1993-1997


In 1993, Videomusic renewed its identity and introduced a new logo in favour of a green coloured letter "M" and a blue coloured letter "V", while the "Videomusic" wordmark changes back to normal for changing its color to black and use a standard typeface.

By June 1, 1996, Videomusic was confined to history and was replaced by a new channel known as TMC2.

1996-2001


On June 1, 1996, Videomusic vanished without a trace and a new channel was launched as it was called TMC2. Its logo consisted of the "TMC" wordmark are in lowercase instead of uppercase, and it is coloured white by turning upper-right, while a orange-coloured "2" numeral appears beside to it.

On May 1, 2001, TMC2 was phased out when it had its frequencies being taken over by MTV Italy.

2010-present


On March 22, 2010, TMC2 was replaced by a new channel called La7d which was a channel which targets female viewers. Its logo consisted of La7's logo being coloured pink and there is a handdrawn letter "d" added beside to the pink La7 logo.

2011 (unused)


This logo was planned to go on-air on March 28, 2011 as part of La7's new look, but it was sadly postponed and La7d continued to used its launch identity.