1997

January

 * Denver Broncos
 * KRO

February

 * US Airways
 * Challenge TV
 * DSF

March

 * The Movie Channel

April

 * Discovery Home & Leisure (UK)

June

 * British Airways


 * Nelonen

August

 * Mazda
 * EinsMuxx, EinsExtra, EinsFestival

September

 * TV1 (Belgium)
 * RTL4
 * Föreningssparbanken

October

 * BBC, including BBC One and BBC Two
 * Living TV
 * TV8 (Sweden)

November

 * UKTV network, including UK Gold, UK Arena, UK Horizons, UK Style

December

 * Canvas and Ketnet