ExpressJet Airlines

ExpressJet Airlines, Inc. is an American regional airline based in the Greenspoint area of Houston, Texas. It is a wholly owned subsidiary of Atlantic Southeast Airlines which is in turn a subsidiary of the airline holding company SkyWest, Inc., parent company of the air carrier SkyWest Airlines.

Proposed
On November 12, 2010, Atlantic Southeast Airlines bought ExpressJet Airlines. In return, a new logo was unveiled on July 13, 2011. The logo, according to ASA, featured its airplane icon used by the former, and a font which looks different but similar to ExpressJet's font. However, after 2 days of backlash and negativity among employees of both airlines, the rebrand was put on hold on July 15, 2011. ASA cited that it had "missed their [our] mark" when it rebranded the airline once it completed its merger with ExpressJet.


 * Atlantic Southeast, ExpressJet put “ground stop” on “SureJet” - Atlantic Southeast Airlines PR
 * The Branding Source - SureJet (Includes July 13 press release regarding proposed rebrand)
 * Atlanta regional airline backtracks on new name - ajc.com