Discovery Family

2008-October ?, 2010
This logo was only used on Discovery Kids' website after the Hub launched.

Discovery's globe was hand-drawn.

October ?, 2010-


On April 30, 2009, Hasbro and Discovery Communications announced that they intended to launch a joint-venture kids television network which would use Discovery Kids' distribution network.

The brand for the new network was unveiled on January 14, 2010. According to a press release, the logo symbolizes "a catalyst of action and imagination" and is intended to represent the network's "thrilling, modern and dynamic" tone. The identity was created by Troika Design Group.

The Hub premiered on October 10, 2010 (10.10.10).

Even though Discovery Kids no longer exists as a channel, it is still available as a website for children to learn about science.


 * Press release
 * Troika
 * Brand New
 * Discovery Kids website (still online)