Asda Price

1980s - Present
ASDA Price is a long term advertising campaign which began in the 1980s. It was orginally part of song lyric, 'whenever you go, you will be sure you know, it's ASDA Price'. The song was used during the last months of the 'Altogether Better' camp aign which was the first campaign to use the famous ASDA jingle. After that campaign ended the 'ASDA Price' phrase was reused in the 1990s for a new advertising campaign which focused on lowering prices whiched spawned a new slogan for ASDA 'Always Low Prices'. In the late 1990s the ASDA Price campaign focused on keeping the food prices down, this spawned another slogan 'Permanantly Low Prices Forever'. In the early 2000s the ASDA Price logo and the ASDA Jingle were slowly being phased out until they were no longer used in advertising by 2004, it was still used on indoor signage and on ASDA FM respectively. From 2004 Television advetising focused mainly on singing children but they were also phased out in the mid 2000s. The next advertising campaign began using a parody of the Dads Army opening titles, using arrows and and instrumental version of the song 'Who Do You Think You Are Kidding Mr Hitler'. In 2008 ASDA began using the slogan 'Saving You Money Everyday' using some elements of the previous campaign such as green bands, the music was a remixed version of the famous ASDA Jingle. In 2010 the ASDA Price logo was finally brought back to the Television screen, this time slightly different in that it now represents the 'ASDA Price Guarantee' which 'guarantees' that shopping at ASDA will be cheaper than other supermakets, if it is 10% to shop elsewhere then one will get the money difference back, if it is less percent then one can get a voucher.