Network 10

1965–1970


From 1965 to 1970, Network Ten was known as the Independent Television System.

In 1967, ITS became the first network in Australia to air in color.

1970–1980


In 1970, the network was renamed The 0/10 Network to reflect the names of the first two stations in the group.

1980–1983


This logo was first used by ATV Melbourne when they changed frequencies from 0 to 10 in 1980. It was also used for a brief period by SAS10 Adelaide from 1983-84.

1983–1988


This logo was used by Ten's Sydney station TEN-10 from 1983-88 and Melbourne's ATV-10 from 1984-88. SAS-10 in Adelaide used this logo from 1984 to 1987, then after SAS and ADS switched affiliations (SAS joined the Seven Network while ADS joined Network Ten), ADS used it from 1987 to 1988. Brisbane's TVQ-0 used a similar logo when they changed their on-air name in 1983 to TV0.

1988–1989


Used by TEN-10, ADS-10 and ATV-10 from January 24, 1988 to July 23, 1989. NEW-10 started using this logo on May 20 when transmission began in Perth. TVQ-0 started using this logo on September 1 in the lead-up to September 10 when they changed frequencies from 0 to 10.

1989–1991


This logo was used across the network from July 23, 1989 to January 13, 1991. The first version, used from 1989-1990, featured the state's name at the bottom (example: 10 TV AUSTRALIA BRISBANE). The second version, used from 1990-91, featured just the 10 and the map of Australia.

1991–1999


Introduced on January 13, 1991; this is the first version of the long-running 'ten' logo. Originally, the letters stood for 'The Entertainment Network'.

1999–2007


This version of Ten's 1991 logo was launched in Late 1999 when Ten began using their "Electric" station idents and used until late 2007.

2007–2013


This glossy version of Ten's 1991 logo was launched in early 2007, and was used until June 2013. This logo is still used sometimes.

2013–2016


On June 22, 2013, Network Ten launched this new silver-ringed logo. This logo is still being used on promos.

2016-present


On March 2, 2016, Ten abandoned the silver rim and re-textured the logo to align it with its newly-relaunched HD simulcast. Currently, the bug and logo animation are the only on-air elements to change and the rimmed version of the logo are still used on promos.