McLaren F1 Team

1964-1965
"McLaren crest" was designed by Michael Turner in 1964. Kiwi appeared on this logo because it is a national bird of New Zealand, birthplace of Bruce McLaren, founder of the team.

1965-1972
In 1965 the "crest" evolved to infamous "Speedy Kiwi", more stylized version of the bird. It used until 1970s. It came back as alternate when team ownership was changed on 2017.

1972-1974, 2017-present (Alternate)
In 1972 McLaren get a first main sponsor - purveyor of soap and perfumes, Yardley. The logo wasn't changed.

1974-1988, 1988-1997 (Alternate)
In 1974 McLaren changed sponsor to Marlboro cigarettes. On a new logo seen McLaren wordmark with black and red chevrons above, the Kiwi was removed. logo used as alternate until Marlboro sponsorship not ended.

1976
Only for 1976 season the team dropped "McLaren" from the name. Logo wasn't changed.

1988
On 1980s McLaren get new engine supplier, Honda and new director, Ron Dennis, the owner of Formula 2 team Project Four Racing. The result was merging with F2 team and new car name prefix, "MP4/" (short for "Marlboro Project Four"). New logo was an underlined wordmark.

1997-2005
This was McLaren's logo when they were associated with German tobacco company West.