SVT

1980-2001


This was SVT's first logo. It was introduced in the autumn of 1980. It was created by the British graphic designer Sid Sutton.

The logo consists of the letters in SVT's name made up of three divided stripes. The stripes were coloured green, red and blue, but the logo was often presented in only one colour.

Following a redesign in 1995 by allansson&nilsson, the logo would only be presented in one colour.


 * Detta är gamla SVT-logotyper
 * SVTs logotyper sedan starten

2001-2006


This logo was introduced on January 15, 2001. It was created by Timothy Wilkinson and Darrell Pockett of English & Pockett.

2006-


One disadvantage of the new logo proved to be that the company name was to small and wouldn't be seen at distance. An altered logo was developed by Forsman & Bodenfors and was implemented gradually, starting in early 2006.