Hewlett-Packard

1981–2010


The HP circle was placed on a rectangle. Starting in 2010, it's only an alternate logo.

2008–2010
Transitional logo used only on the website.

2010–2012
This is the circle from the previous logo with the colours reversed, and removed from the rectangle. Introduced in 2010.

2012–present
The logo had being refreshed with a new color and the monogram was made slightly larger. This logo was used on HP Palm in 2012, although with a darker tone. Since November 2015, this logo is used by HP Inc. after the company split into Hewlett Packard Enterprise and HP Inc.

Special Logos


This mark was designed back in 2011 as part of brand redesign study by Moving Brands commissioned by HP to help revitalise the public's perception of the HP brand. Ultimately, the proposed new monogram was not adopted, although other elements of the redesign were.

The logo resurfaced in April 2016 on the company's new Spectre 13 laptop. According to The Verge, HP says that the logo will be reserved for the company's premium laptops.


 * The Verge