10 Bold

2009–2011
Ten HD was replaced by One HD and it began transmission on 26 March 2009, an all-sports channel. The slogan was Sport Lives Here. The channel broadcasts on channel 1, with a high definition simulcast on channel 11 and a standard definition simulcast on channel 12.

One SD (2009–2010)
When One HD was launched, a standard definition simulcast known as One SD was broadcast on channel 12. One SD's logo was an altered version of One HD's logo with the "HD" branding removed. One SD was replaced with a high definition simulcast (formerly on channel 11) as channel 11 was reallocated for Ten's new multichannel Eleven.

2011–2018
On 7 May 2011, One HD underwent a major rebranding, changing its name to One and a new logo was introduced when the channel expanded its contents beyond sports-only. The new logo was designed to mirror the logo for One's recently released sister channel Eleven. The slogan has been changed to It All Lives Here.

2018–present
On 31 October 2018, Network Ten rebranded to Network 10 and subsequently rebranded One to 10 Boss. The change brings One inline with the wider 10 brand. This logo is still in use as a secondary logo for its production counterpart.

2018–present (stacked logo)
On 5 November, the main logo changed slightly following a complaint from Fairfax Media, claiming that the logo looked too similar to the logo of Australian Financial Review's BOSS magazine. The horizontal variant is still used as a secondary logo.