We TV

1997–2000


WE tv was originally launched as Romance Classics in 1997.

2000–2006


In 2000, the channel overhauled itself, renaming itself WE: Women's Entertainment and competing directly against Lifetime.

2006–2010


In 2006, WE: Woman's Entertainment was rebranded and became simply WE TV.

2010–Summer 2014


In 2010, WE TV rebranded once again.


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