Jeans & Clothes

JC started out as "Junior Center", a chain of clothing stores for young people, in the early 1960s.

1978-1990
Having "Junior" in your name eventually became a burden for a chain that wanted to sell to teenagers, and in 1978 the chain started branding itself as "JC - for active people".

1990-
In 1990, the meaning if the initials was changed to "Jeans & Clothes". A new logo, consisting of white J, a red C and a period, was designed by Aggerborgs.



This logo was introduced in the late 90s.