Taco Bell

1962–1972
First logo.

1984–1992
Some locations still display signage with various configurations of this logo.

1992–1994
This version of the logo closely resembles that of what we know today, used in advertising and packaging.

1994–2016
A more "cleaner"/"modified" look for the 1984-present Taco Bell bell was introduced in 1994, and was the main brand logo for 21 years. Still used in several locations. Designed by Lippincott.

2016–present
To coincide with the launch of its flagship restaurant in Las Vegas, Taco Bell also introduced a newly revamped version of its logo on November 14, 2016. The logo was created in collaboration with Lippincott and Taco Bell’s internal design group, TBD.