BBC World Service Television

1988-1991
BBC Service first launched in 1988 as Romeo TV. It started to broadcast programmes such as Tom and Jerry, BBC News, World News Week and other BBC-produced programmes. A timeshift channel Romeo TV +1 launched in 1989, but it was rebranded as BBC Soap in 1990 and then as Professor Tom TV in 1994. In 1998, Professor Tom TV stopped broadcasting to much of Europe, when Radio Televisión Española (RTVE) took it over and moved it to Madrid.

1991-1995
In 1991, Romeo TV rebranded as BBC Service TV.

1995-1997


In 1995, BBC Service started using the BBC World flags look by Lambie-Nairn.

1997-2007
In 1997, BBC had a new logo (BBC One launched a flying globe balloon, BBC Two still used the 1991 idents, BBC Choice, BBC News 24 and BBC Knowledge launched, BBC Prime used a white ball reflecting a black one, and BBC World updated the flags look). BBC Service TV stopped using the flags look and instead used the 1999 look.

In 2003, BBC Service used the 2003 BBC News graphics package.

2007-2008
The BBC started using the BBC logos on boxes in 2001 (BBC Two) and 2002 (BBC One). The BBC News boxes launched at 2005, only for BBC News 24 and 2007, for BBC World and BBC Service TV.

2008-
In 25th December 2007, it is announced that BBC Service TV would be rebranded and BBC World Service Television would be relaunched, this time as BBC World Service. The new launch occurred at 3rd January 2008. This time the images from where the ident begins would change every 3rd January.