ITV Day

2005-2006


On 11th April 2005 saw the launch of ITV Day. The idents feature people doing various everyday tasks and appear warm due to the choice of colours. The creators, Bruce Dunlop Associates said the following about their design: "ITV Day effectively creates a new brand, which along with a change in programming and schedule will alter viewer perceptions. The package is based around a logo and colour scheme that delineates the ITV DAY branding from the rest of ITV1. The scheme of yellow, orange, and red represents the colour and warmth of the sun. The ITV logo remains blue as a link to the rest of the ITV family of logos. The package was produced using an innovative combination of live action and animation. The people featured in the idents were shot in a blue screen studio while the backgrounds and some foreground elements were created in 3D."