Bausch + Lomb

2010 –


On January 6, 2010, Bausch & Lomb unveiled a new visual identity. The ampersand will now be changed to a plus sign, and the company got an icon consiting of the initials and the plus sign. Pentagram were behind the new look.


 * baushc + Lomb: Press release
 * Pentagram
 * Identity Works
 * Brand New