ABC (United States)

1962–present


This logo was designed by Paul Rand.

2007–2013


In time for the new television season in 2007, ABC rolled out a new identity package with a new tagline, logo and a new interpretation of their logo. The new slogan, "Start here" (used until 2010), was presented at the upfronts in May. The slogan aims to position ABC as a multi platform brand, which can be watched on television, as well as on a computer or a mobile device.

In the new graphics package, the ABC logo would always appear in 3D as a shiny black disc. There were also multimedia icons developed were the ABC lettering was replaced symbols for mobile phones, computers, television screens and portable media players. The new design was created by Troika Design Group, and used from September 22, 2007-May 29, 2013.

Although the logo is no longer being used as of 2013, it is still being used on plenty of ABC affiliates' logos.


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2013–present


In 2013, ABC modified their 2007 logo. This logo first appeared on the all access website, featured in trailers for 2013–2014 programs. The new logo first appered on May 30, 2013. Designed by Loyalkaspar, it is inspired by Paul Rand's original 1962 design.


 * Loyalkaspar

Other

 * ABC HD (United States)