Toys "R" Us

1948–1968
Toys "Я" Us (pronounced as "Toys Are Us") was created in 1948 as Children's Discount Supermarts. also the logo was black and white. The "Я" character, found in many fonts, is of Cyrillic origin and normally indicates the "yah" sound in certain Eurasian languages.

1975–1986
In 1975, the logo's typeface became smoother. Variants of this logo are shown below:

1986–1998
In 1986, the logo's color scheme was finalized with the T in red, the O in orange, the Y in green, the first S in purple, the backwards R in yellow, the U in green and the second S in red.

1998–2007
On September 1, 1998, the 1986 logo was modified to add a yellow star outline surrounding the backwards R with the star becoming blue one year later.

2007–2018
The logo was once again changed in September 22, 2007 with a red letter "s" by replacing the pink letter "s" with alternating sized characters and a star in the middle of the reverse R. The letter R was changed from yellow to blue (though the star in the previous logo is sometimes yellow, letter R blue). In March 2018 Toys "R" Us said that they would close all stores in the United States but in other countries they will stay open. By April 2018 all stores in the United States would be closed