Walkers Max

Max was the name of a range of large crinkle cut crisps in the United Kingdom. It was produced by Walkers. It was launched in the mid 1990s.

1999 - 2001


Walkers Max launched in 1999 and were originally advertised as low fat ridged crisps. The original flavours were Cheese & Onion, Paprika and Salt & Vinegar. Two further flavours were added in 2000 (Naked and Red Hot) both of which were withdrawn with the 2001 relaunch. Each flavour (except Naked) had its own mascot, in a similar manner to Monster Munch, each mascot representing an animal associated with the respective flavours.

Flavours during this period
Hard Cheese & Onion - Blue (Mouse), 1999-2001,

Naked - Purple, 2000-2001,

Punching Paprika - Red (Chameleon), 1999-2001,

Red Hot - Red (Dragon), 2000-2001,

Screaming Salt & Vinegar - Green (Fish), 1999-2001.

In addition, in 2000, a Chilli Cheese Dip was introduced to be used with the Naked flavour crisps.

2001 - 2006
In 2001, Walkers relaunched its Max range, in the process repositioning it into the full fat crisps market. The Naked and Red Hot flavours were replaced with Chargrilled Steak and Chip Shop Curry.

2006 - 2007
The packaging design remained little changed when a new logo was introduced in 2006. The Chip Shop Curry and Salt & Vinegar flavours were withdrawn.

2007 - 2009
The packaging remained much the same when another new logo was introduced in 2007.

2009 - present
In 2009, Walkers Max was relaunched once again, this time reformulating the flavours so they are more healthy. A Cheeseburger flavour was added to the range.