Cartoon Network (United States)

Prelaunch


Before Cartoon Network had started broadcasting, they used this logo in their marketing to cable operators and advertisers. The character in the middle was interchangeable with any of the characters that were going to run on the network.


 * Cartoon Network 1991 presentation reel

1992–2004


Cartoon Network launched on October 1, 1992, to only a handful of cable operators.

2004–2010


On June 14, 2004. Cartoon Network launched a new look with a new logo which replaced the one which had been used since the network was launched almost 14 years earlier. The new logo is made up of two cubes with the network initials, C and N, written on them, with the full name underneath. The development of the new identity was led in-house, with Animal Logic in Sydney, Australia creating new 3D-animated graphics and IDs.


 * "While our programming has always been innovative and fluid, the on-air packaging surrounding the original and acquired material has remained relatively unchanged over the lifespan of our median age viewer, typically a child between the ages of 6-8 years old. So we embarked on this significant undertaking a little more than a year ago to be ready to reveal an all-new environment in time for peak viewing and sampling during the summer months.
 * The new logo, simply provided a more contemporary, flexible, design-driven option for our animators to use or manipulate in a variety of creative ways on-air." - Jim Samples, executive vice president and general manager, Cartoon Network Worldwide, in a press release

The on-air look featured a 3D world with more than 50 animated characters from the network's shows.


 * Time Warner press release: Cartoon Network Launches New On-Air Re-face and Supplemental Logo to Kick Off Summer webcite
 * Animal Logic
 * Video

Digital Spy

AWN

Cartoon Network introduced a new on-air package on July 14, 2008. It was created with the help of Capacity in Los Angeles and Crew972.

This rebrand introduced figures based on customizable blank vinyl toys, called "Noods". When these noods are hit by colorful flying blobs, they take the form of characters of the network's shows. The logo has a similar white and blank appearance, a can also be colored with various colorful patterns when hit by a blob.


 * Capacity case study webcite
 * Art & Business of Motion
 * Youtube: Cartoon Network Rebrand 2009



2010–present


On May 29, 2010, Cartoon Network implemented an updated logo in the US. The new look was created by Cartoon Network's in-house team and Brand New School. The new tagline for the network became "CHECK it", a play on the network's checkerboard logo. The checkerboard theme is used extensively in the new look. If it is April 1st, the logo would be upside down in bumpers with Chewbacca.


 * Brand New School
 * Brand New School news release
 * Variety
 * Art & Business of Motion

The new logo was launched in many European countries in November 2010, including Germany.