Pepsi

1893–1898


Pepsi was first launched as Brad's Drink in 1893 by Caleb Bradham.

1898–1965


In 1898, it was decided to rename Brad's Drink as Pepsi-Cola.

1941–1960, 2004 and 2010-present


This is the last version of the classic "Pepsi-Cola" script.

1950–1960


In 1950, the script was placed inside a design of a bottlecap with red, white and blue stripes. The bottle cap became part of the logo, but the design of this varies considerably; this example was the most common variation. The logo was used in Pepsi Holiday Spice in 2004. It was also used to celebrate Kuwait's 56th year of Independence in Summer of 2017

1960–1969


It was decided to remove the script from the previous logo in favor of a simpler sans serif font. It was also at this point Pepsi-Cola was shortened to Pepsi. Since then, t he classic stripe design is now seen to be far more iconic than the original script logo.

1970–1991,2018-Present


This logo has been used on the Pepsi Throwback campaign since 2009 along with the Pepsi Generations campaign since it's debut in 2018.

1987–1991


In 1987, the logo was modernized, with the typeface changed to a font similar to the one that would be used for Pepsi's logo for the next sixteen years.

1991–1998


A redesigned and streamlined logo was introduced in 1991, with the "Pepsi" text italicized for the first time.


 * New York Times

1996–1998 (outside North America)


In April 1996, Pepsi launched "Project Blue" in several international markets outside the United States. The launch included extravagant publicity stunts, such as a Concorde aeroplane painted in blue colors (which was owned by Air France) and a banner on the Mir space station.


 * New York Times: Pepsi Introduces a New Look For Its International Markets
 * Landor Associates

1997–2002


A new logo similar to that of "Project Blue" was introduced worldwide in 1998 to celebrate the centennial anniversary of Pepsi. It was at this point the logo began to be referred to as the Pepsi Globe.
 * New York Times

2002–2006, 2003–2010 (International), 2003–2014 (Mainland China)


In February 2003, the logo was revamped, with a more modern font and the Pepsi ball drawn in a more three dimensional fashion (a version of the Pepsi globe imported from the rare 2001-2003 Pepsi logo). It officially ended usage in 2008, but the version below continued to be on cans until 2006.

After the current logo was unveiled, Pepsi Wild Cherry continued to use this logo until March 2010. And Pepsi ONE was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012. Also, many countries outside the US still used this logo through 2010.

2006–2008


In June 2006, Pepsi slightly modified the 2003 logo, by moving the text below the globe. This is the shortest logo to be used by Pepsi and was a logo for special edition cans, from 2006 to 2008. This is also the last time in the drink's history the text is uppercase. This logo was still used in India until January 31, 2010. The globe is more like it's wet, despite the texture.

2008–2014


In October 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009, when usage of the last logo ended. The Pepsi ball is now two-dimensional again, and the red white and blue design has been changed to look like a smile, which changes size according to the specific type of Pepsi it is used on (i.e. Diet Pepsi or Pepsi Max). The font used in this logo is almost identical to the font used for Diet Pepsi from 1975 to 1986. It is also worth noting that the "e" in "pepsi" is shaped liked previous forms of the Pepsi Globe.

In mid-2010, all Pepsi types began using the same size smile as the main Pepsi logo. Pepsi Wild Cherry and Pepsi One continued to use the 2003 logo, until 2010 and 2012, respectively. The old wordmark is still used on the international websites.

2014–present


Pepsi launched a slighty modified new logo in 2014 along with the "Live for Now" campaign. A 2008 3D version of the globe is also being used in East Asia.

2014–present
The logo was slightly revised in early 2014, concluding with the reintroduction of the Pepsi-Cola script logo from 1941. This was used on the Real Sugar type.