Asda/Slogans

A list of slogans used by ASDA. The most famous of which, ASDA Price has its own dedicated page. Many of these slogans were used alongside the ASDA Price slogan.

198? - 198?
This is the earliest known slogan. It was used in the 1980s to advertise ASDA supermarkets low prices. One advert had a tune, one lyric included the famous 'That's ASDA Price' slogan.



1988 - 19??
This slogan was introduced in a television advert in 1988 starring Harry Enfield and Joanna Lumley. it was introduced around the same time as the bold green 3D ASDA logo.



199? - 199?
Pocket the Difference was a slogan used by the British supermarket chain ASDA in the early 1990s. It was used alongside the more famous ASDA Price slogan.



199? - 200?




200? - 200?
This slogan was introduced along with the then new ASDA Price logo. It was fairly widespread and can still be seen in various places in and around supermarkets today. It is no longer used on new adverts or branding elements.





200? - 200?




200? - 2008


2008 - Present
This is the current slogan, it was introduced at a time of a slight rebranding for ASDA. For example, the brighter green now used on some logos and the minor supermarket interior refit. Following this was the reintroduction of the ASDA Price Guarantee.

