Ginebra San Miguel (product)

1917-1909


The renowned Filipino painter Fernando Amorsolo was commissioned by the company to create the logo in 1917, which is now popularly known as Marca Demonio.

1909-1987


The logo has been simplified and adds the owner of the brand, La Tondeña, Inc. as the successor to the company Destilerias Ayala, Inc., who originally owned the brand.

1987-2003


After acquiring La Tondeña, Inc. to San Miguel Corporation, it renamed itself as La Tondeña Distillers Incorporated.

2003-present


In 2003, La Tondeña Distillers, Inc. was renamed as Ginebra San Miguel, Inc. after this flagship product.