Star Plus

Star Plus (the spelling preferred by the channel is StarPlus, in camel case) is a Hindi GEC (a term used in India to denote a ‘general entertainment channel’); it has been so since 2000. It is the flagship channel of the Star TV network and one of the most-watched television channels in India.

Before 2000, it was an English GEC, after which Star World took up that role.
 * YouTube: StarPlus Channel Ident History (1994–present)
 * YouTube: Star Plus (India) Idents 1993–2018

2001–2010


This is the longest-lived logo in the history of the channel. It was introduced in 2001, some months after Star Plus was repositioned from an English GEC to a Hindi GEC in 2000. A slightly different logo was used in the United States, which read 'Star India Plus' and was similar to.

2010–2016


On 14 June 2010, Star Plus introduced a new logo, the 'Ruby Star'. The rebrand was created by the London-based design agency venturethree, which would later rebrand fellow Hindi GEC Star One to Life OK in 2011 (which has since been re-rebranded to Star Bharat), and design Bangla GEC Star Jalsha's 'Diamond Star' logo in 2012 (which was largely inspired by Star Plus's 'Ruby Star').


 * Star Plus’s new logo, the Ruby Star
 * Vimeo: Star Idents Compilation

HD: 2011–2016
Star Plus launched an HD feed on 15 April 2011 along with Star Gold, Star World and Star Movies. These channels, along with National Geographic Channel HD (which had been launched in 2010), were branded by the Star network as Asli HD (real HD) channels, since India had only just been introduced to high-definition television in 2010.


 * Best Media Info
 * YouTube

2016–2018


Introduced on 7 November 2016. The tagline was shortened to simply Nayi Soch (New Thinking), and the channel now referred to itself in all-uppercase (i.e., "STAR PLUS" rather than "Star Plus"). In this period Star Plus's brand positioning was heavily focused on female empowerment, and the female protagonists of its shows featured in its break bumpers. However, this women-oriented look was short-lived, and was done away with in May 2018.

As in 2010, the rebrand was done by Venturethree, with Fedra Sans Alternate continuing as the corporate typeface.
 * Venturethree
 * PromaxBDA

2018–present
Introduced on the final of Season 11 of the Indian Premier League, on 27 May 2018. Star Plus abandoned its previous women-oriented look for a more generalist approach.

Star Plus's corporate font is now Kohinoor, which has already been in use by several other Star channels—like Star Utsav, Star Vijay and Jalsha Movies (and, since February 2019, Star Jalsha)—and as a corporate font for the Star network itself, alongside the Cádiz typeface.