This page only shows primary logo variants. For other related logos and images, see:
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| 1992–2004 | 1999–2004 | 2004–2011 | 2011–2012 | 2012 | 2012–2013 | 2013–present |
Metro is a chain of hypermarkets and supermarkets created in November 1992 by the Wong family as Wong's sub-brand to expand across the country.
Since 2007, it has been owned by Cencosud, a Chilean conglomerate owned by Horst Paulmann and his family.
1992–2004[]
From its inception until 2004, Metro had two separate logos that distinguished supermarket of the hypermarkets. The Hiper logo was mainly used for advertising (without the word Hipermercados).
The logos were parallel to the letters of the string name, with different formats.
Hiper (1992-2004)[]
Super (1999-2004)[]
2004–2011[]
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On October 28, 2004, the brand was unified with Metro's only format.
This logo was a silk ribbon folded in three parts blue, orange, red and interior light green and behind, the word Metro in its own typography created by the internal graphic department of Corporation E. Wong with italics and olive green, occasionally on a yellow background.
2011–present[]
In 2010, Cencosud acquired the entire shares of Wong's supermarket chains (Wong and Metro).
It was only in 2011 that the Cencosud logo was adopted behind the logo of Metro, created by IMAX Branding.
2011–2012[]
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In the first incarnation of the Metro logo under Cencosud's control, this one had both yellow circles, the ribbon logo is smaller and outlined white and under and oversized, the word Metro with the characteristic typography created by Wong's olive green graphic department and below, the Cencosud wordmark with the color of the first wordmark.
May–September 2012[]
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In May 2012, the multicolored ribbon was removed and the word Metro was relocated to the middle of the Cencosud logo.
September 2012–2013[]
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In September, the small circle of the Cencosud logo becomes olive green like the letters of the logo.
2013–present[]
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In July 2013, the logo was modified.
The small circle of the Cencosud logo and the respective wordmarks are now red, leaving olive green in the background, although it returns in 2016 as a secondary or background color.
See Also[]
| Supermarkets: Chile: Santa Isabel Hypermarkets Wholesale / Cash and Carry: Convenience stores: Department stores: Electronic stores: Home Improvement and Construction Cenco Malls Financial (Chile) Eurofashion Defunct
1Previously owned by Corporación EW  |
| Television channels Shopping malls Services Former brands Defunct brands Notes:  |