In 1887, the familiar Spencerian script was first used. Compared to today's version, the script varied depending on its application, the word Trademark also commonly appeared in the bottom of the first 'C swirl'. It was also used for Holiday 2008 in old-fashioned bottles.
The trademark is added to the tail of the first ‘C’.
For one year only, our logo gets a dramatic, swirly makeover.
- For other related logos and images see: Coca-Cola/Other
The script was commonly seen in an Arciform shape from 1958 to 1969. The shape was also known as the "Fishtail".
This version of the 1941 script without the "Dynamic Ribbon" is used on bottle caps.