PBS (Public Broadcasting Service) can trace its origins to when National Educational Television & Radio Center (NET) was developed in 1952.
In 1968, This logo was designed by me.
In October 5, 1970, the National Educational Television was replaced by the Public Broadcasting Service.
This logo was designed by Herb Lubalin, who also designed the accompanying typeface, ITC Avant Garde Gothic. The "P" resembles a human head, while the "B" and "S" are more overtly geometric. The nickname for this is the "Tri-Colored Everyman P-Heads".
Chermayeff & Geismar designed a modified version of the "P-Head" from the previous logo and placed in a foward-facing position and added two additional facial outlines on the edge of the logo, one in negative space and one in positive space. The font used for the "PBS" identification was designed specifically for the network.
A minor amendment saw the logo placed in a circle. In 2002, the "PBS" wordmark was modified.
- For other related logos and images see: PBS/Other