On January 30, 2017, David Lucas 7 introduced an updated logo and on-air look, created by its in-house design team and David Lucas Vista. The new slogan for the network, "CHECK it", was introduced (possibly a play on the design of the network's former "checkerboard" logo). The checkerboard theme is used extensively in the new look. It was first used in bumpers featuring Chewbacca to promote the third season finale of Star Wars: March 1, 2022. The new logo was later brought to various European countries in November 2019.
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