&TV is a Hindi general entertainment channel in India that plays a secondary role to the flagship Zee TV . It was launched on 2 March 2015 as the second channel to feature Zee ’s & brand targeted at upmarket urban audiences, the first being Hindi movie channel &pictures in 2013. Since then, Zee has launched a few other &-branded channels: the English movie channels &privé HD and &flix , and the Hindi movie channel &xplor HD .
&TV has generally had a very low viewership compared to the older Hindi GECs (Zee TV, Star Plus , Sony TV and Colors , as well as Sony Sab and the erstwhile Life OK ).
2015–2025 [ ] The graphics package was designed by Ink Project of Australia, which designed the graphics of Sony TV in 2013 and Sony Max 2 in 2014.
Green variant
Orange variant
Blue and white variant
Green and white variant
2025–present [ ]
Typography: Boutique Sans S Medium (modified, &) (TV)
HD variant, DM Sans Bold is used for the HD text,
Part of Essel Group Indian TV channels: Hindi: Entertainment: Zee TV , &TV , Anmol TV and Big Magic | Zindagi 1 | Movies: Zee Cinema , &Pictures , Zee Bollywood , Zee Classic , &Xplor HD , Zee Action , Anmol Cinema and Anmol Cinema 2 | Music/youth: Zing
English: Entertainment: Zee Café | Movies: &Flix and &Privé HD | Lifestyle: Zee Zest
Regional languages: Entertainment channels: Tamil: Zee Tamil | Telugu: Zee Telugu | Kannada: Zee Kannada | Malayalam: Zee Keralam | Bengali: Zee Bangla | Marathi: Zee Marathi and Zee Yuva | Odia: Zee Sarthak | Punjabi: Zee Punjabi Movie channels: Tamil: Zee Thirai | Telugu: Zee Cinemalu | Kannada: Zee Power | Bengali: Zee Bangla Sonar | Marathi: Zee Talkies and Zee Chitramandir | Bhojpuri: Zee Biskope
News channels: (Zee Media Corp. )Hindi national: Zee News | Zee Bharat | Zee Business | English: WION | Hindi regional: Zee Delhi NCR Haryana | Zee Uttar Pradesh/Uttarakhand | Zee Rajasthan | Zee Madhya Pradesh/Chhattisgarh | Zee Bihar/Jharkhand | Gujarati: Zee 24 Kalak | Bengali: Zee 24 Ghanta | Marathi: Zee 24 Taas | Urdu/Hindi: Zee J&K Ladakh | Salaam TV | Punjabi/Hindi: Zee Punjab/Haryana/Himachal | Kannada: Zee Kannada News | Telugu: Zee Telugu News
Digital news channels: Tamil: Zee Tamil News | Malayalam: Zee Malayalam News | Odia: Zee Odisha News
Upcoming channels: Zee Power (Kannada) | Zee 24 Ghanta North East (Assamese)
Unlaunched channels: Zee Rang | Zee Chanderi | Zee Josh
International channels: Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Smile | Canada: Zee TV Canada | Latin America: Zee Mundo and Zee Bollyworld | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Vietnam: Zee Phim | Philippines: Zee Sine and Zee Bollymovies | South Africa/Subsaharan Africa: Zee World , Zee One , Zee Bollynova , Zee Zonke and Zee Family | Kenya: Zee Dunia | Ethiopia: Zee Alem | Francophone Africa: Zee Magic | Germany: Zee One | United Kingdom: Zee Punjabi
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt | Licensing and syndication arm for international markets: Zee Global Content Sales Other properties: Zee Digital | Zee Educare | Zee Learn | Zee Family.TV | Zee International | Z5X Technology | Zee R.I.S.E | Zee What's Next
Video-on-demand services: Streaming platforms: India: ZEE5 (Club | Kids | Premium | Zindagi 1 ) | Latin America and US Hispanic: Zee Mundo Play Pay-per-view cinema: Zee Plex
Defunct channels: Hindi: Entertainment: Zindagi 1 (as a TV channel), Zee Next , 9X and Zee Smile | Movies: Zee Premier | Music: Zee ETC Bollywood | Devotional: Zee Jagran | Lifestyle: Zee Khana Khazana | Shopping: Asian Sky Shop , and EZ Mall English: Movies: Zee Studio and Zee Select | Lifestyle: Zee Trendz , Living Foodz , Living Travelz and Living Zen | Kids’: ZeeQ | Sports: Zee Sports Regional languages: Zee ETC Punjabi (Punjabi) | Zee Gujarati (Gujarati) | Zee 24 Gantalu (Telugu) | Zee Odisha (Odia) | Zee Vajwa (Marathi) | Zee Ganga (Bhojpuri) | Zee Bangla Cinema (Bengali) | Zee Picchar (Kannada)International channels: Zee Lamhe | Zee Hiburan (Indonesia) | Zee Variasi (Malaysia)
Divested channels: Ten Sports Network 2 Ten 1 (Ten Sports) | Ten 2 (Ten Action) | Ten 3 (Ten Cricket) | Ten Golf Other channels: Z Living 3
Notes
1 Discontinued as satellite channel in 2017. Relaunched as a service channel on DTH platforms in 2022.
2 Sold to Sony Pictures Networks India .
3 Sold to NIA Broadcasting.
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