&TV is a Hindi general entertainment channel in India that plays a secondary role to the flagship Zee TV. It was launched on 2 March 2015 as the second channel to feature Zee’s & brand targeted at upmarket urban audiences, the first being Hindi movie channel &pictures in 2013. Since then, Zee has launched a few other &-branded channels: the English movie channels &privé HD and &flix, and the Hindi movie channel &xplor HD.

&TV has generally had a very low viewership compared to the older Hindi GECs (Zee TV, Star Plus, Sony TV and Colors, as well as Sony Sab and the erstwhile Life OK).


Logopedia InfoWhite.svg SVG NEEDED

The graphics package was designed by Ink Project of Australia, which designed the graphics of Sony TV in 2013 and Sony Max 2 in 2014.