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&flix, known until 2018 as Zee Studio, is an Indian English-language movie channel from the Zee network that shows popular Hollywood movies. Launched in 2000 as Zee Movies (along with Zee English), it was renamed twice, and then again to Zee Studio in 2005; it was finally renamed to &flix on 3 June 2018. Its primary competitors are Sony Pix, Star Movies, HBO, WB and Movies Now, among others.

&flix is the fourth channel to feature Zee’s & brand—after &pictures, &TV and &privé HD—of which the last is another Hollywood movie channel, but it shows arthouse, premium movies rather than the mainstream movies that &flix shows. Another HD movie channel, &xplor HD, was launched in 2019; it is the Hindi equivalent of &privé HD.

Not to be confused with Zee Studios and Zee Studios International.


Contents

Zee Movies Zee MGM ZMZ Zee Studio Z Studio 2010
2000 2000–2004 2004–2005 2005–2010 2010–2011
 
Zee Studio 2011 Zee Studio 2015 Zee Studio 2017 Old Zee Studio 2017 &flix
2011–2014 2014–2016 1 January–15 October 2017 2017–2018 2018–present


Zee Movies

2000

Zee Movies

The channel was launched in March 2000 as Zee Movies, along with Zee English (now Zee Café).

Zee MGM

2000–2004

Zee MGM

In October of 2000, barely a few months after its launch, the struggling Zee Movies was rebranded to Zee MGM after Zee entered into a partnership with Metro-Goldwyn-Mayer.

ZMZ (Zee Movie Zone)

2004–2005

ZMZ

Zee ended its partnership with MGM in 2004; therefore, Zee MGM was renamed to ZMZ.

Later, in 2008, MGM launched a full-fledged MGM Channel in India; this shut down in 2015.

Zee Studio

2005–2010

Zee Studio

The Zee network introduced a new set of logos on 28 March 2005; therefore, ZMZ rebranded to Zee Studio with a new logo.

2010–2011

Z Studio 2010

Both of Zee’s English channels—Zee Café and Zee Studio—introduced new logos on 15 November 2010, featuring the letter Z in a rounded square, and new graphics packages. The new looks were created by Dunning Penney Jones and Medialuna. This logo style was also adopted by the newly-launched Zee Khana Khazana (now Living Foodz).

2011–2014

Zee Studio 2011

With the rebrand of the Zee network on 19 June 2011, the 2010 logo was brought in line with the other channels.

An HD version was launched on 15 August 2011. Zee TV, Zee Cinema and Ten Sports also launched HD feeds.

2014–2016

Zee Studio 2015

A new logo was introduced in October 2014 along with a new slogan, See it all!.

The graphics were designed by Naranja y Canela of Argentina, which has designed the graphics of several Zee and Sony channels.

1 January–15 October 2017

Zee Studio 2017 Old
The gap in the top right corner of the ‘Z’ was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.

15 October 2017–2018

Zee Studio 2017

Another new logo was introduced during the networkwide rebrand of Zee on 15 October 2017, though the graphics remained the same. This was Zee’s only non-news channel to get a blue logo, though the on-screen logo bug (as with Zee Café) was white.

&flix

2018–present

&flix

Zee Studio was renamed to &flix on 3 June 2018. Rather than an Argentine creative agency, which is common for the graphics of many Zee and Sony channels, the new graphics package was created by Canadian design agency Zink. Zink had already created the graphics for &privé HD in 2017.

The on-screen fonts are Dense and Avenir. In India, Avenir is also used by VH1.

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