|2011–2014||2014–2016||1 January–15 October 2017||2017–2018||2018–present|
&flix, known until 2018 as Zee Studio, is an Indian English-language movie channel from the Zee network that shows popular Hollywood movies.
On 15 March 2000, the channel was launched as Zee Movies, along with Zee English (now Zee Café).
In October of 2000, barely a few months after its launch, the struggling Zee Movies was rebranded to Zee MGM after Zee entered into a partnership with Metro-Goldwyn-Mayer.
ZMZ (Zee Movie Zone)
Zee ended its partnership with MGM in 2004, and hence Zee MGM was renamed to ZMZ (standing for Zee Movie Zone).
Later, in 2008, MGM launched a full-fledged MGM Channel in India; this shut down in 2015.
The Zee network introduced a new set of logos on 28 March 2005; therefore, ZMZ rebranded to Zee Studio with a new logo. All Zee channels adopted logos with a stylised Z and a square rotated 45 degrees. However, with the English channels, such as Zee Studio and the erstwhile Zee Trendz, the name of the channel was in a rectangle to the right of the Z-square, rather than below it.
Both of Zee’s English channels—Zee Café and Zee Studio—introduced new logos on 15 November 2010, featuring the letter Z in a rounded square, and new graphics packages. The new looks were created by Dunning Penney Jones and Medialuna. The latter, now known as Tónika, is one of several Argentine agencies that have designed the graphics of several Indian Zee and Sony channels.
This logo style was also adopted by the newly-launched Zee Khana Khazana (now Living Foodz).
With the rebrand of the Zee network on 19 June 2011, the 2010 logo was brought in line with the other channels.
A new logo was introduced in October 2014 along with a new slogan, See it all!.
The graphics were designed by Naranja y Canela of Argentina (which merged with Medialuna to form Tónika).
The gap in the top right corner of the Z was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.
Another new logo was introduced during the networkwide rebrand of Zee on 15 October 2017, though the graphics remained the same. Though the logo uses the Gotham font, as with the other Zee channels since then, the graphics continued to use Din (unlike with some channels, notably Zee TV and Zee Cinema, where Gotham is used throughout).
As with all other Zee-branded non-news channels, the logo moved from the traditional top right corner to the top left. Even after the rebrand to &flix, it has stayed at the top left.This was Zee’s only non-news channel in India to get a blue logo; other channels to get blue logos include Zee 24 Kalak and the now-defunct Zee Punjabi (UK). However, the logo bug (as with Zee Café) was white.
Zee Studio was renamed to &flix on 3 June 2018. Rather than an Argentine creative agency, which is common for the graphics of many Zee and Sony channels, the new graphics package was created by Canadian design agency Zink. Zink had already created the graphics for &privé HD in 2017.
The on-screen fonts are Dense and Avenir. In India, Avenir is also used by VH1.
| Parent: Essel Group (Sister companies: Dish TV | d2h)
Indian TV channels:
Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music: Zee ETC Bollywood | Youth: Zing | Teleshopping: EZ Mall
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Canada: Zee TV Canada | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee Alem, Zee World and Zee Bollynova | Francophone Africa: Zee Magic
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live | Media marketing: Zee Melt
Licensing & syndication arm for International market: Zee Global Content Sales