&pictures is Zee’s secondary Hindi movie channel, complementing Zee Cinema. Launched on 18 August 2013, it was the first channel to be launched with the ‘&’ brand, created by Zee as a counter to Star’s ‘OK’ brand (first used by Life OK, which has since been renamed to Star Bharat, and then by Movies OK). Later channels to be launched with this brand are &TV, &privé HD, &flix and &xplor HD.
The launch graphics were created by Argentine design agency Medialuna.
Launched on 18 August 2014, on the standard-definition version's first anniversary.
&pictures—and &pictures HD in particular—air Hollywood films dubbed into Hindi in addition to Bollywood movies. A similar channel showing both Hindi and dubbed English movies is UTV HD, which was launched on 21 October 2018.
| Parent: Essel Group (Sister companies: Dish TV | d2h)
Indian TV channels:
Hindi: Entertainment: Zee TV (HD), &TV (HD), Zee Anmol and Big Magic | Movies: Zee Cinema (HD), &pictures (HD), Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music: Zee ETC Bollywood | Zing
Regional languages: Tamil: Zee Tamil (HD) | Telugu: Zee Telugu (HD) and Zee Cinemalu (HD) | Kannada: Zee Kannada (HD) | Malayalam: Zee Keralam (HD) | Bangla: Zee Bangla (HD) and Zee Bangla Cinema (Originals) | Marathi: Zee Marathi (HD), Zee Yuva and Zee Talkies (HD) | Odia: Zee Sarthak | Bhojpuri: Big Ganga
News channels: (Zee Media Corp.)
Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living, Zee Smile and Zee Bollywood (US) | Latin America and US Hispanic: Zee Mundo | Germany/Poland: Zee.One | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee World and Zee Bollynova | Francophone Africa: Zee Magic