&pictures is Zee’s secondary Hindi movie channel, complementing Zee Cinema. Launched on 18 August 2013, it was the first channel to be launched with the ‘&’ brand, created by Zee as a counter to Star’s ‘OK’ brand (first used by Life OK, which has since been renamed to Star Bharat, and then by Movies OK). Later channels to be launched with this brand are &TV, &privé HD, &flix and &xplor HD.
The launch graphics were created by Argentine design agency Medialuna.
Logo with slogan (
Flight of Dreams).
Launched on 18 August 2014, on the standard-definition version's first anniversary.
&pictures—and &pictures HD in particular—air Hollywood films dubbed into Hindi in addition to Bollywood movies. A similar channel showing both Hindi and dubbed English movies is
UTV HD, which was launched on 21 October 2018.
Parent: Essel Group (Sister companies:
Dish TV | d2h)
Indian TV channels:
Hindi: Entertainment: Zee TV (HD), &TV (HD), Zee Anmol and Big Magic | Movies: Zee Cinema (HD), &pictures (HD), Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music: Zee ETC Bollywood | Zing | Teleshopping: EZ Mall
English: Entertainment: Zee Café (HD) | Movies: &flix (HD) and &privé HD | Lifestyle: Living Foodz (HD)
Entertainment channels: Tamil: Zee Tamil (HD) | Telugu: Zee Telugu (HD) | Kannada: Zee Kannada (HD) | Malayalam: Zee Keralam (HD) | Bangla: Zee Bangla (HD) | Marathi: Zee Marathi (HD) and Zee Yuva | Odia: Zee Sarthak | Punjabi: Zee Punjabi | Bhojpuri: Big Ganga
Movie channels: Tamil: Zee Thirai | Telugu: Zee Cinemalu (HD) | Kannada: Zee Picchar (upcoming) | Bangla: Zee Bangla Cinema ( | Marathi: Originals) Zee Talkies (HD) | Bhojpuri: Zee Biskope
News channels: ( Zee Media Corp.)
Hindi: Zee News | Zee Hindustan | Zee Business | Zee Uttar Pradesh/Uttarakhand, Zee Rajasthan, Zee Madhya Pradesh/Chhattisgarh and Zee Bihar/Jharkhand | English: WION | Gujarati: Zee 24 Kalak | Bangla: Zee 24 Ghanta | Marathi: Zee 24 Taas | Odia: Zee Odisha | Urdu/Hindi: Zee Salaam | Punjabi/Hindi: Zee Punjab/Haryana/Himachal
Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Latin America and US Hispanic: Zee Mundo | Germany/Poland: Zee.One | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee World and Zee Bollynova | Francophone Africa: Zee Magic
Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live
Video-on-demand services: India: Zee5 ( | Zindagi) Latin America and US Hispanic: Zee Mundo Play
Hindi: Entertainment: Zindagi (as a TV channel), Zee Next, 9X and Zee Smile (in India) |
Movies: Zee Premier | Devotional: Zee Jagran | Food: Zee Khana Khazana
English: Movies: Zee Studio (HD) | Lifestyle: Zee Trendz | Kids’: ZeeQ | Sports: Zee Sports
Regional languages: Zee ETC Punjabi | Zee Gujarati | Zee 24 Gantalu (Telugu)
International channels: Zee Punjabi (UK) | Zee Bollymovies (Africa) | Zee Hiburan (Indonesia) | Zee Variasi (Malaysia)
(sold to Ten Sports network Sony Pictures Networks India): Ten 1/Ten 1 HD (Ten Sports/Ten HD) | Ten 2 (Ten Action) | Ten 3 (Ten Cricket) | Ten Golf/Ten Golf HD