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&pictures is Zee’s secondary Hindi movie channel, complementing Zee Cinema. Launched on 18 August 2013, it was the first channel to be launched with the ‘&’ brand, created by Zee as a counter to Star’s ‘OK’ brand (first used by Life OK, which has since been renamed to Star Bharat, and then by Movies OK). Later channels to be launched with this brand are &TV, &privé HD, &flix and &xplor HD.

2013–present

&pictures

The launch graphics were created by Argentine design agency Medialuna.

&pictures Sapnon ki Udaan

Logo with slogan (Flight of Dreams).

HD: 2014–present

&pictures HD

Launched on 18 August 2014, on the standard-definition version's first anniversary.

&pictures—and &pictures HD in particular—air Hollywood films dubbed into Hindi in addition to Bollywood movies. A similar channel showing both Hindi and dubbed English movies is UTV HD, which was launched on 21 October 2018.


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