Studia1+1 (Pliusy) is a Ukrainian commercial television channel owned by 1+1 Media. The channel was established on September 3rd, 1995, as a programming block for the UT-1 TV channel which would air world films and programs featuring commercial breaks and was launched as a separate channel on January 1st, 1997 and had shared broadcasts on channel 2 with UT-2 until 2004. 1+1 launched a high-definition feed on 19 September 2019, the day after the Ukraina Media Group launched HD for three generic TV channels.
The channel is easily identifiable by its logo, which has not made any changes since 1997 (except being recolored in 2005, by its 4-note sonic brand (G-G-B'-C') which used from 2009 and by its 23 years-old iconic slogan Ти не один which used until New Year 2022.
1995–1997
1997–present
1997–2005
Designer:
1+1 Video Design
Typography:
Unknown
Launched:
September 1, 1997
2004–2005
In 2004, 1+1 introduces idents with 4 colours - blue, red, yellow and green.
Designer:
1+1 Video Design
Typography:
Bank Gothic
Launched:
2004
2005–present
Designer:
1+1 Video Design
Typography:
Unknown
Launched:
September 5, 2005
2013–2020
Designer:
1+1 Design (in-house)
Typography:
Unknown
Launched:
December 6, 2013
2020–2021
Designer:
1+1 Design (in-house)
Typography:
1plus1 2020
Launched:
August 24, 2020
2022–present
Designer:
1+1 Design (in-house)
Typography:
1plus1 2020
Launched:
January 1, 2022
On January 1, 2022, for its 25th anniversary as a TV channel, the channel changes its iconic slogan from Ти не один to Завжди є плюси after 23 years. However, its iconic sonic brand, which notes that match the former slogan stayed. The on-screen bug kept the original slogan, which was used until 2021, was stopped used on Youtube-channel after 18 days of changing this slogan.
Other: 1+1 Production | 1+1 video | TSN.ua | UNIAN | Glavred.info | Dusia | Lady | Auto | Moia kraina | Mir naiznanku | Vyshcha Shkola Media & Production
