This page only shows primary logo variants. For other related logos and images, see:
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| 1959-1960 | 1959-1964 | 1964-1969 | 1969-1976 | 1976-1987 |
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| 1987–1988 | 1988-1989 | 1989-1991 | 1991-1999 | 1999–2002 |
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| 2002-2008 | 2008-2013 | 2013-2018 | 2018-2025 | 2025-present |
ADS-7 Adelaide[]
1959–1960[]
ADS-10 Adelaide began transmission on 24 October 1959 as ADS-7. This logo was used in articles promoting the launch of the station. The callsign stood for Adelaide South Australia. It is also said to stand for the Advertiser South Australia, named after the sister newspaper The Advertiser and radio station 5AD.
1959–1964[]
1964–1969[]
Seven Adelaide[]
1969–1976[]
Used as a secondary logo in 1976.
1976–1987[]
ADS-7 would adopt this logo in July 1976.
Ten Adelaide (first era)[]
1987–1988[]
On 27 December 1987, both SAS-10 and ADS-7 switched ownership with ADS joining the Kerry Stokes-owned Ten Network (Kerry was invested in the network on the east coast and Perth), so it made sense to "swap" the two channels. It was made easier as both SAS and ADS broadcasted from the same tower on Mount Lofty, so it was just a matter of swapping the plugs of the Seven and Ten transmitters.
Adelaide TEN[]
1988–1989[]
10 TV Australia Adelaide[]
1989–1991[]
On 27 October 1989, the station was sold to Charles Curran's Capital Television Group so the network could be rescued from its financial difficulties.
Ten Adelaide (second era)[]
1991–1999[]
In 1995, ADS-10 Adelaide rejoined the network when new owners Canwest bought the station.
1999–2002[]
2002–2008[]
2008–2013[]
2013–2018[]
10 Adelaide[]
2018–2025[]
2025-present[]
Television in South Australia
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| Adelaide ABS (ABC TV) | SAS (Seven) | NWS (Nine) | ADS (10) Mount Gambier Riverland Spencer Gulf Remote Areas |
