10 Adelaide

Contents
1959-1960	1959-1964	1964-1969	1969-1976	1975-1987	1987–1988	1988-1989
1989-1991	1991-1999	1999–2002	2002-2008	2008-2013	2013-2018	2018-present

ADS-7 Adelaide

1959–1960

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ADS-10 Adelaide began transmission on 24 October 1959 as ADS-7. This logo was used in articles promoting the launch of the station. The callsign stood for Adelaide South Australia. It is also said to stand for the Advertiser South Australia, named after the sister newspaper The Advertiser and radio station 5AD.

1959–1964

1964–1969

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Seven Adelaide

1969–1976

Used as a secondary logo in 1976.

1975–1987

ADS-7 would adopt this logo in July 1976.

Ten Adelaide (first era)

1987–1988

On 27 December 1987, both SAS-10 and ADS-7 switched ownership with ADS joining the Kerry Stokes-owned Ten Network (Kerry was invested in the network on the east coast and Perth), so it made sense to "swap" the two channels. It was made easier as both SAS and ADS broadcasted from the same tower on Mount Lofty, so it was just a matter of swapping the plugs of the Seven and Ten transmitters.

1988–1989

10 TV Australia Adelaide

1989–1991

Ten Adelaide (second era)

1991–1999

1999–2002

2002–2008

2008–2013

2013–2018

10 Adelaide

2018–present