This page only shows primary logo variants. For other related logos and images, see:
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1959-1960 | 1959-1964 | 1964-1969 | 1969-1976 | 1975-1987 | 1987–1988 | 1988-1989 |
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1989-1991 | 1991-1999 | 1999–2002 | 2002-2008 | 2008-2013 | 2013-2018 | 2018-present |
ADS-7 Adelaide
1959–1960
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ADS-10 Adelaide began transmission on 24 October 1959 as ADS-7. This logo was used in articles promoting the launch of the station. The callsign stood for Adelaide South Australia. It is also said to stand for the Advertiser South Australia, named after the sister newspaper The Advertiser and radio station 5AD.
1959–1964
1964–1969
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Seven Adelaide
1969–1976
Used as a secondary logo in 1976.
1975–1987
ADS-7 would adopt this logo in July 1976.
Ten Adelaide (first era)
1987–1988
On 27 December 1987, both SAS-10 and ADS-7 switched ownership with ADS joining the Kerry Stokes-owned Ten Network (Kerry was invested in the network on the east coast and Perth), so it made sense to "swap" the two channels. It was made easier as both SAS and ADS broadcasted from the same tower on Mount Lofty, so it was just a matter of swapping the plugs of the Seven and Ten transmitters.
1988–1989
10 TV Australia Adelaide
1989–1991
On 27 October 1989, the station was sold to Charles Curran's Capital Television Group so the network could be rescued from its financial difficulties.
Ten Adelaide (second era)
1991–1999
In 1995, ADS-10 Adelaide rejoined the network when new owners Canwest bought the station.
1999–2002
2002–2008
2008–2013
2013–2018
10 Adelaide
2018–present
Television in South Australia
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Adelaide ABS (ABC TV) | SAS (Seven) | NWS (Nine) | ADS (10) Mount Gambier Riverland Spencer Gulf Remote Areas |