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Ten HD was replaced by One HD and it began transmission on 26 March 2009 as an all-sports channel. Following the channel's launch, the slogan used with this logo was Sport Lives Here. The channel broadcasts on VHF-1, with an HD simulcast on VHF-11 and an SD simulcast on VHF-12.
2009–2010 (SD simulcast)
When One HD was launched, an SD simulcast known as One SD was broadcast on VHF-12. One SD's logo was an altered variant of One HD's logo with the "HD" branding removed. On 26 August 2010, One SD was replaced with an HD simulcast as VHF-11 was reallocated for Ten's new multichannel Eleven (now 10 Peach).
On 7 May 2011, One HD underwent a major rebranding, changing its name to One and a new logo was introduced when the channel expanded its contents beyond sports-only. The new logo was designed to mirror the logo for One's recently released sister channel Eleven. The slogan has been changed to It All Lives Here.
On 31 October 2018, Network Ten rebranded to Network 10 and subsequently rebranded One to 10 Boss. The change brings One inline with the wider 10 brand.
On 5 November, the channel quickly changed its logo following a complaint from Fairfax Media, claiming that the logo looked too similar to the logo of the AFR's BOSS magazine. The "Boss" name was ultimately short-lived, lasting for a little over a month.
On 10 December when the channel ended its dispute with Fairfax Media (since acquired by its rival Nine), 10 Boss was once again renamed 10 Bold. Network 10 announced the move itself through a tongue-in-cheek press release and gave the "Boss" name to Nine to insist that "it's better to be bold than bossy".
Free-to-Air TV in Australia
ABC (HD) | SBS (HD) | Seven (HD) | Nine (HD) | 10 (Ten) (HD)
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