This page only shows primary logo variants. For other related logos and images, see:
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| 1964–1966 | 1966–1968 | 1968–1973 | 1973–1974 | 1974–1980 | 1978–1980 |
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| 1980–1984 | 1984–1988 | 1988–1989 | 1989–1991 | 1991–1999 | 1999–2002 |
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| 2002–2008 | 2008–2013 | 2013–2018 | 2018–present | ||
ATV-0 Melbourne
1964–1966
ATV-0 Melbourne began transmission began on 1 August 1964. It was allocated the '0' signal due to TV sets in regional Victoria already receiving GLV-10. The callsign stood for "Austarama Television Victoria".
1966–1968
1968–1973
1973–1974
This logo was also used by TVQ-0 in Brisbane.
1974–1980
Same as the previous logo, this was also used by TVQ-0 in Brisbane.
1977–1980
This logo was also used by TVQ-0 in Brisbane until April 1983 when the station was rebranded to TV0.
ATV-10 Melbourne
1980–1984
On 17 January 1980, regional station GLV-10 Gippsland moved to channel 8, thus allowing ATV Melbourne to change frequencies from 0 to 10 three days later. This logo was used to signify the new channel. By the end of 1981 Rupert Murdoch had finally received approval for control of ATV-10. SAS-10 Adelaide would also use this logo briefly in 1984.
Ten Melbourne (first era)
1984–1988
ATV Melbourne adopted this logo on 3 June 1984.
1988–1989
10 TV Australia Melbourne
1989–1991
Ten Melbourne (second era)
1991–1999
1999–2002
2002–2008
2008–2013
2013–2018
10 Melbourne
2018–present
| Television in Victoria
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| Melbourne ABV (ABC TV) | HSV (Seven) | GTV (Nine) | ATV (Ten) Regional Victoria Mildura and Sunraysia Remote Areas |
