10 Melbourne

Contents
1964 (pre-launch)	1964–1966	1966–1968	1968–1973	1973–1974	1974–1980
1978–1980	1980–1984	1984–1988	1988–1989	1989–1991	1991–1999
1999–2002	2002–2008	2008–2013	2013-2018	2018-present

ATV-0 Melbourne

1964 (pre-launch)

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1964–1966

ATV-0 Melbourne began transmission began on 1 August 1964. It was allocated the '0' signal due to TV sets in regional Victoria already receiving GLV-10. The callsign stood for "Austarama Television Victoria".

1966–1968

1968–1973

1973–1974

This logo was also used by TVQ-0 in Brisbane.

1974–1980

Same as the previous logo, this was also used by TVQ-0 in Brisbane.

1977–1980

This logo was also used by TVQ-0 in Brisbane until April 1983 when the station was rebranded to TV0.

ATV-10 Melbourne

1980–1984

On 17 January 1980, regional station GLV-10 Gippsland moved to channel 8, thus allowing ATV Melbourne to change frequencies from 0 to 10 three days later. This logo was used to signify the new channel. By the end of 1981 Rupert Murdoch had finally received approval for control of ATV-10. SAS-10 Adelaide would also use this logo briefly in 1984.

Ten Melbourne (first era)

1984–1988

ATV Melbourne adopted this logo on 3 June 1984.

1988–1989

10 TV Australia Melbourne

1989–1991

Ten Melbourne (second era)

1991–1999

1999–2002

2002–2008

2008–2013

2013–2018

10 Melbourne

2018–present