This page only shows primary logo variants. For other related logos and images, see:
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| 1964–1966 | 1966–1968 | 1968–1973 | 1973–1974 | 1974–1980 | 1977–1980 |
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| 1980–1984 | 1984–1988 | 1988–1989 | 1989–1991 | 1991–1999 | 1999–2002 |
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| 2002–2008 | 2008–2013 | 2013–2018 | 2018–present | ||
ATV-0 Melbourne[]
1964–1966[]
ATV-0 Melbourne began transmission on 1 August 1964. It was allocated the '0' signal due to TV sets in regional Victoria already receiving GLV-10. The callsign stood for Austarama Television Victoria.
1966–1968[]
1968–1973[]
1973–1974[]
This logo was also used by TVQ-0 in Brisbane.
1974–1980[]
Same as the previous logo, this was also used by TVQ-0 in Brisbane.
1977–1980[]
This logo was also used by TVQ-0 in Brisbane until April 1983 when the station was rebranded to TV0.
ATV-10 Melbourne[]
1980–1984[]
On 17 January 1980, regional station GLV-10 Gippsland moved to channel 8, thus allowing ATV Melbourne to change frequencies from 0 to 10 three days later. This logo was used to signify the new channel. By the end of 1981 Rupert Murdoch had finally received approval for control of ATV-10. SAS-10 Adelaide would also use this logo briefly in 1984.
Ten Melbourne (first era)[]
1984–1988[]
ATV Melbourne adopted this logo on 3 June 1984.
Melbourne TEN[]
1988–1989[]
10 TV Australia Melbourne[]
1989–1991[]
Ten Melbourne (second era)[]
1991–1999[]
In 1992, ATV-10 would open their Como inner-city translator on UHF-55.
1999–2002[]
2002–2008[]
2008–2013[]
2013–2018[]
10 Melbourne[]
2018–present[]
Television in Victoria
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| Melbourne ABV (ABC TV) | HSV (Seven) | GTV (Nine) | ATV (10) Regional Victoria Mildura and Sunraysia Remote Areas |
