10 Regional

NOTE: This page only shows branding logos for the stations.

For the Bendigo station owned by Southern Cross, see 10 Central Victoria.

For the Gippsland station owned by Southern Cross, see 10 Gippsland.

For the Canberra station owned by Southern Cross, see 10 Canberra.

For the Townsville station owned by Southern Cross, see 10 Regional Queensland.

For the Spencer Gulf and Broken Hill stations owned by Southern Cross see 10 SGS/SCN.

1995–1999	1999–2002	2002–2005	2005–2016	2016–2017 (NRN), 2016–2018 (SGS/SCN)	2016–2021	2021-present

Ten Affiliates

In January 1995, SCN, Capital Television, QTV and NRTV began using generic Network Ten (now Network 10) branding.

1995–1999

1999–2002

Southern Cross Ten

2002–2005

In 2002, Ten's regular branding was rebranded Southern Cross Ten.

2005–2016

As part of the Southern Cross Broadcasting rebrand of all its media assets to the new star logo, all Southern Cross Ten stations adopted the new blue and yellow logo on 14 August 2005. Due to the affiliation swap on 30 June 2016, the "Southern Cross Ten" name ceased to exist in Southern NSW, Northern NSW, Regional Queensland, Regional Victoria and Regional SA. However, this logo doesn't commonly appear on-screen aside from local content, modified promos and local news updates.

SCA Ten

2016–2017 (NRN), 2016–2018 (SGS/SCN)

Because NRN and SGS/SCN’s areas weren’t affected by the affiliation changes, Southern Cross Ten’s unique logo was entirely removed, making SCA adopt Ten’s branding fully. WIN Television have since brought NRN and adopted it as their own station, leaving SGS/SCN as SCA’s only Ten-branded station.

SCA Nine

2016–2021

After they signed a new affiliation deal with Nine in April, Southern Cross switched affiliation from Network Ten to the Nine Network on 1 July 2016 and became SCA Nine. It uses Nine's current metro branding.

SCA 10/10 Regional

2021-present

In 2021, Network 10 moved to channels 50-54 as part of a deal between SCA and 10. The deal included the addition of 10 Shake to regional areas. On March 1, 2025, the network became part of Paramount after SCA sold its 10 stations to that company. As a result, the channel was rebranded under the 10 name.