2004-2006 2006-2010 2004-2008 2008-2013
2004-2006 2006-2010 2004-2008 2008-2013
2013-2016 2016-2018 2018-2021 2021-present
2013-2016 2016-2018 2018-2021 2021-present

MGS/LRS are a pair of TV stations in South Australia owned by WIN Corporation, The callsigns stand for Mount Gambier South Australia and Loxton Riverland South Australia.

WIN Mount Gambier[]


WINtv 2001

MGS-41 began transmission on 1 January 2004 as an affiliate of Network Ten. The introduction of this station saw SES become a sole Nine Network affiliate until September 2007.

WIN Ten Mount Gambier[]


WIN Ten 'Ten HD Unavailable' Promo (2010) 0-8 screenshot

On 30 January 2006, WIN SA was renamed WIN Ten.

Ten South Australia[]



As an affiliate of Network Ten, LRS-34 began transmission on 1 January 2004.


Ten logo

After WIN Ten's analogue signal was switched off on 15 December 2010, WIN Ten was renamed Ten SA in Mount Gambier. As a result of the switch-off, MGS would move to UHF-32 while LRS would move to UHF-35.


Ten 2013-

WIN South Australia[]


Win 2016

On 1 July 2016, WIN Ten aligned with Network Ten after their program supply agreements through its affiliations with Seven Network to WIN Seven and Nine Network to WIN Nine, to represent a change in affiliation within the WIN Network.


WIN Television 2018

10 South Australia[]


Network 10 2018

On 1 July 2021, the station was rebranded 10 South Australia and now uses the regular 10 branding.