MGS/LRS are a pair of TV stations in South Australia owned by WIN Corporation, The callsigns stand for Mount Gambier South Australia and Loxton Riverland South Australia.
WIN Mount Gambier
MGS-41 began transmission on 1 January 2004 as an affiliate of Network Ten. The introduction of this station saw SES become a sole Nine Network affiliate until September 2007.
On 30 January 2006, WIN SA was renamed WIN Ten.
Ten South Australia
As an affiliate of Network Ten, LRS-34 began transmission on 1 January 2004.
After WIN Ten's analogue signal was switched off on 15 December 2010, WIN Ten was renamed Ten SA in Mount Gambier. As a result of the switch-off, MGS would move to UHF-32 while LRS would move to UHF-35.
WIN South Australia
On 1 July 2016, WIN Ten aligned with Network Ten after their program supply agreements through its affiliations with Seven Network to WIN Seven and Nine Network to WIN Nine, to represent a change in affiliation within the WIN Network.
10 South Australia
As of 2021, the station currently uses the regular 10 branding.
Television in South Australia
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