The 1998 FIFA World Cup (branded as France '98) was the 16th edition of the FIFA World Cup, the global championship tournament in men's association football, held across 10 cities in France from 10 June to 12 July 1998.
The brand logo for the 1998 World Cup in France was designed by French design agency ASDA and was presented on 20 September 1994. It shows a soccer ball rising over the horizon of the earth like the sun. The colours used are the red and blue of the French flag and black.
France 98 wordmark
France 98 wordmark (print version)
In May 1996, a mascot was introduced named "Footix" by Fabrice Pialot. The choice was greatly well at France as the traditional symbol of the nation. The name came from "Football", and the popular comic strip "Astérix" as the last two letters "-ix". The mascot's colors reflect those of the host nation's flag and home strip: a rooster wearing a blue jumpsuit, a red crest and with the words 'France 98' colored in white.