The bid logo was unveiled on 18 May 2009 The logo was inspired by the theme of global unity under the bid slogan: "Expect Amazing".
2017–2019
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The interim logo is a calligraphic rendition of the word Qatar in English and Arabic. The logo is normally accompanied by the slogan "See you in Qatar" in both languages.
2019–2022
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The official logo was unveiled at 20:22 at the National Archives Building in Doha on the 3rd September 2019. It was also simultaneously unveiled on FIFA's social media accounts and was projected onto landmarks in 24 cities around the world:
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Doha, Qatar
Sao Paulo, Brazil
Berlin, Germany
Milan, Italy
Beirut, Lebanon
Muscat, Oman
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Seoul, South Korea
Istanbul, Turkey
Algiers, Algeria
Santiago, Chile
Mumbai, India
Amman, Jordan
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Mexico City, Mexico
Moscow, Russia
Madrid, Spain
London, U.K.
Buenos Aires, Argentina
Paris, France
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Baghdad, Iraq
Kuwait City, Kuwait
Rabat, Morocco
Johannesburg, South Africa
Hammamet, Tunisia
New York City, U.S.
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The logo follows the new standard for the event logo starting at the 2014 FIFA World Cup, where the logo is an abstracted interpretation of the World Cup trophy. In this case, the logo recreates the trophy from a traditional Arabic woolen shawl with a swooping curvature, depicting desert dunes. The shawl in the emblem is commonly worn during the winter period, as the World Cup will take place in November and December. The symbol also references the infinity symbol to represent the “interconnected nature” of the event, and the number eight referring to the eight stadiums which will host World Cup matches.
The 'Qatar 2022' font takes cues from Arabic lettering and calligraphy, merging it with contemporary typographic styling. The typeface as a whole depicts Qatar as a nation with a strong cultural ties to the Gulf region and a society built on modernity and prosperity.
