The winning design for the Chengdu 2025 logo was unveiled on 17 May, 2024. Inspired by iconic Chinese symbols such as the giant panda, the hibiscus flower, and the Chinese knot, the logo design ingeniously incorporates the facial features of the giant panda in the upper portion, reflecting the historical and cultural significance of Chengdu as the host city within the Sichuan Province.
At the center of the emblem lies the Chinese knot, symbolising unity, prosperity, and good fortune, emphasising the importance of unity and embodying the core values of The World Games, resonating with participants and audiences alike. The logo was designed by British graphic designer John Fairley.