24 Horas is the brand used for the newscast and overall news division of TVN, the public TV broadcaster of Chile.
1990-1993[]
Designer:
Unknown
Typography:
Custom wordmark
Launched:
1 October 1990
24 Horas launched on 1 October 1990, replacing Noticias en Televisión Nacional as part of various restructurings to recover TVN from its economic and credibility crisis in the late 1980s. Its first logo consisted on a big blue "24" wordmark having a yellow triangle to its left (which contained the word "Horas" in black and slightly off-center). However, on-air materials used a variant of it, which placed this design over a gray rectangle, which had circular blue cut-outs (which themselves contained small gray rectangles that resembled a clock's numerals). In this variant, the "24" wordmark is gray-colored and the "Horas" wordmark is white.
On-air variant
1993-1995[]
Designer:
Unknown
Typography:
Custom wordmark
Launched:
12 April 1993
In 12 April 1993, the logo was standardized, with the "24" wordmark changing to the Futura typeface and returning to a blue color. It was placed over a cyan circle, which was surrounded by a gray circle. The triangle with the word "Horas" was placed directly on the center-left, and the small rectangles became red.
1995-2002[]
Designer:
Unknown
Typography:
Helvetica Black
Launched:
6 March 1995
The logo was updated in 6 March 1995, primarily removing the cyan circle. The gray circle became double-bordered, thicker and using a lighter shade of gray, the wordmark "24" was recolored blue and the small rectangles were placed farther from the center. All wordmarks started using the Helvetica Black typeface.
2002-2004[]
Designer:
Árbol Color
Typography:
Arial Black
Launched:
19 August 2002
On 19 August 2002, a new logo was released, consisting on a bordered circle (cut in the left) with the number "24" in Arial Black inside it, all colored red (which would become the newscast's main color ever since). Despite the symbol removing any reference to the word "Horas", on-air, the full name would sometimes appear to the left (primarily in the newscast's intro).
2004-2011[]
Designer:
Urbanart
Typography:
Custom wordmarkOn-air: Helvetica (2004-2006) Gill Sans (2006-2009) FF Din (2009-2011)
Launched:
8 March 2004
The logo changed again on 8 March 2004, replacing the bordered circle with a rounded rectangle (still colored red). The number "24" changed to a white, custom-designed wordmark placed on top of the rectangle. Edition names would appear to the right of the edition with no reference to the word "Horas" (though the newscast was still referred to as "24 Horas").
On 5 April 2011, the logo was updated. The rectangle's top-right and bottom-left corners stopped being rounded. The rectangle itself and the "24" wordmark were skewed to the right, and a portion on the bottom was separated, using a darker shade of red and having the word "HORAS", which returned to the logo after many years. The logo also acquired some reflections. The bottom part rotated to reveal each edition names.
2015-2023[]
Designer:
Orlando Rubina (TVN in-house team)
Typography:
Multicolore (24) Novecento Sans (Horas)
On-air
Exo 2 (2015-2017) Fira Sans (2017-2021) Subjectivity (2021-2023) Red Hat Display (2023)
Launched:
26 October 2015
This logo, introduced on 26 October 2015, mimics the 2002-2004 one, as both have a circle cut in the left part, and the number "24" inside that circle. However, the 2015 logo has round edges on the circle and number, the circle itself is thinner, and the new symbol has the word "HORAS" on the right instead of the full name "24 HORAS" on the left. This has been the longest-lived logo of the newscast, being used for almost 8 years before being replaced.
Short variant
Secondary variant (2021-2023)
2023-present[]
Designer:
Orlando Rubina (TVN in-house team)
Typography:
Multicolore (24) Chillax (Horas)On-air: Sora (TV) Red Hat Display (social media)
Launched:
10 September 2023
On 10 September 2023, 24 Horas updated its logo, first being revealed in social media, before debuting on-air on night. The circle was removed, and the word "HORAS" (now white and in the Chillax typeface) was placed on a red-colored rounded rectangle, usually placed below the number. With this rebrand, all main editions of the newscast became simply "24" followed by the edition name. Canal 24 Horas, however, would NOT receive the rebrand until some weeks later.
Horizontal variant
Variant without "Horas", used as avatar in social media
Notes 1Distributed to the rest of Latin America via The Walt Disney Company Latin America. 2Online feed for TVN Play and other internet services. 3Broadcast in 2 time periods: 1969-1970 and 1973-1975; not to be confused with Telediario from La Red. 4Moved from Canal 13 in 1970. 5With versions on both Canal 7 and Canal 9.