Panamericana Televisión that has been broadcast since May 13, 1973. Considered the "dean of television newscasts in Peru", he has more than 45 years of uninterrupted transmission.is the newscast of
It has as sign of identity its classical curtain musical, the Berimbau, musical theme created by Vinicius de Moraes and composed by Stanley Black reversed by Panamericana in 1997.
1973-1978This is the first logo when the news program was launched in 1973. The logo consisted of a "24" in Helvetica Black typography and below, the word "HORAS", both words in a silver color (since the televisions at the time were in black and white) and solid appearance. This logo was used on screen with two isotypes used for the television set of that time.
1973-1977The first isotype for the news studios was a grey "24" in square letters, superimposed and with shadows and below, the word "HORAS" in typography Eurostile Extended Bold with the same characteristics of the number.
1977-1978The second logo for the studio was a grey "24" with a black border and shade, one below the other. This was the only time the news didn’t use the word "HORAS" anywhere and it was the latest black and white news program logo.
1978-1998With the arrival of colour on the peruvian television, the logo becomes silver to gold, indicating the arrival of colour on the screen. This logo was used in conjunction with other variants used on screen during those years.
1998-2009On November 1, 1998, coinciding with the renewal of the graphic universe of Panamericana Televisión (by the slogan "Conéctate") a new logo was launched after 25 years. The "24" ceases to be solid and becomes flat and orange yellow, this is in a dark blue rectangle, above the rectangle, a bright orange line and below, a red line, below the red line, a white rectangle with the word "HORAS" in black and in Impact typography. This logo has gone through various redesigns in its identification curtains between the late 1990s and the 2000s (until 2009).
2009-2010In September 2009, with the programmatic and administrative restructuring of Panamericana after the return of the family Schutz, a transition logo was made to the current design. This time, the "24" is semi-solid, the square on top of which the number becomes light blue, the word "HORAS" now uses the font Arial Black, to the right is a planet Earth and in the part where the planet is mentioned there is a blur between the logo and the planet.
This logo was used until January 1, 2010.
2010-2012On January 2, 2010, 24 Horas launches its new and current design. On this occasion, the "24" changes from Helvetica to Bankgothic and becomes a whitish color and with the "2" stacked to the "4" (similar to the 1977 studio logo), this is above a red rectangle with round edges and below, the word "HORAS" with the same font and color as the "24". This time, the appearance of the logo was in a semi-3D according to the trends of the 2000s and early 2010s.
2012-2018In March 2012, the logo turns into a more advanced and realistic 3D look. This logo is still seen on the news program social networks.
2018-presentOn July 28, 2018, coinciding with the national holidays and with the renovation of the press department of Panamericana Televisión, 24 Horas slightly adjusted its current design. The red color of the rectangle on this occasion is brighter and with bezel and light and the number "24" and the word "HORAS" change its typography to Helvetica Condensed Black, and in addition, both words move to a whitish color.