On 12 July 2004, BBC Worldwide and Woolworths Group announced they had entered into a joint venture to form 2 Entertain (stylized as 2 | entertain), which would combine BBC Worldwide's video publishing unit (BBC Video) with Woolworths Group's video publishing, music publishing and video production unit (Video Collection International). BBC Worldwide would hold 60%, while the Woolworths Group would hold 40%, additionally, both BBC Worldwide and Woolworths Group wanted 2 Entertain to better compete with the major studios.[1][2] The deal was completed on 27 September with Video Collection International being renamed 2 Entertain Video Ltd. in October.[3] During this transition period, BBC Worldwide continued distributing their mainstream releases while 2 Entertain continued to use the VCI brand for theirs. By June 2005, the 2 Entertain brand replaced the VCI brand on packaging and started appearing on packaging of mainstream BBC releases, and the transition was fully completed by September 2005 with the debut of 2 Entertain's on-screen logo. BBC Worldwide initially continued to hold standalone rights to children's, music, and educational releases until 2010.
BBC Studios Productions Units:Comedy | Continuing Drama | Documentary | Drama | Entertainment | Events | Factual Entertainment | Formats + Features | Music | Natural History | Science
Subsidiaries:Baby Cow Productions | BBC Studios Africa | BBC Studios America | BBC Studios Australia | BBC Studios Canada | BBC Studios France | BBC Studios Germany Productions | BBC Worldwide Holdings | BBC Studios India | BBC Studios Singapore | BBC Studios Intermediadora de Programadora Estangeira | BBC Studios Japan | BBC Studios Mexico | BBC Studios Polska | BBC Studios Productions Nordics | Clerkenwell Films | Firebird Pictures | House Productions | Lookout Point | Mighty Productions | Moonage Pictures | Rapid Blue | Sid Gentle Films
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