This page only shows primary logo variants.
For other related logos and images, see:


1989 1989–1990 1990–1995, 2000–2001, 2003 1990, 1992–1993 1993–1995
1989 1989–1990 1990–1995, 2000–2001, 2003 1990, 1992–1993 1993–1995
1995–1996 1996–2000 1997–2000 2001–2003 2003–2006
1995–1996 1996–2000 1997–2000 2001–2003 2003–2006

Omladinski Kanal


Ok kanal.jpg
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Precursor to 3K. Logo used from 22 May to 30 June 1989.

3K (first era)


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3K did not have a logo until 1990; instead, the text was used on idents and intros, & in some cases were completely different between its on-screen graphics and the actual logo.

1989 (or until 1990)

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The logo was written in a font similar to OCR A Extended; the above logo is a reconstruction.

1990–1995, 2000–2002, 2003

RTS-3K (1992).svg

This was then reused from after the overthrow of then-president Slobodan Milošević in October 2000 until early 2002, when the blue brick logo was adopted; and again for a brief period in late 2003 (around October to November) when the last logo was introduced.

1990, 1992–1993

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The logo had the text "3K" on the top, and the text "TVB" spaced on the bottom, representing the third channel of Radio Television Belgrade. All of the text is written in Latin script, due to most of the channel's content being written in such.

RTS 3 (first era)


Radio Television of Serbia.svg

During this period, the RTS logo was used without additions, such as a "3" or "B3".

After 1994 the 1991 logo would supplement the colored RTS logo on-screen; this was before the uniformized RTS 3 logo was introduced in late 1995.


RTS 3 (Serbia) (1995-1996).png
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Between late 1995 (around the date where RTS logos became uniform) and around early 1996, this logo was used, matching the style of RTS 1 and RTS 2.

3K (second era)


RTS 3K (1996-2000).svg

This logo was only seen as a digital on-screen graphic.


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This logo was used mostly for idents and intros and was not displayed as an on-screen graphic. Ident: commercials Ident: TV series Intro: "Hit of the Day" Intro: "Musical Portrait"

RTS 3 (second era)


RTS 3 (2002).svg
Designer:  Miloš Martać
Typography:  Frankfurter Std Normal
Launched:  late December 2001

In late 2001, 3K became RTS 3 & changed its logo to match the other two channels; however, this name was shortlived.

3K (third era)


3K (2004).svg

Due to issues with RTS, the channel reverted back to its original name in 2003, and the logo was introduced in November that year. A new law prompted 3K to stop broadcasting three years later, on 5 May 2006. Until TV Avala was launched, a temporary feed of RTS1 would fulfill the airwaves of 3K.

TV Avala