3sat is a German-language television channel jointly run by the public broadcasters in Germany (ARD and ZDF), Switzerland (SRG SSR, represented by SRF) and Austria (ORF). It airs cultural programmes, much like Arte, the Franco-German TV channel.
Since its inception, the channel has used the slogan Anders fernsehen (Different television).
3sat started broadcasting several months after the French-language TV5Monde.
A completely new look for 3sat was launched on 1 June 2003.
The old typeface was kept, but the "3" is now white and has been put in a red square. "3" represents the three participating countries (Germany, Austria, Switzerland), while the square symbolises the partnership between the four broadcasters.
The new logo was created in-house at ZDF. The new idents were created by the Frankfurt based Filmstyler.
- 3sat sendet ab Sonntag, 1. Juni, in neuem Design webcite
- 20 Jahre 3sat - 20 Jahre anders fernsehen
- 3sat auf einen Blick webcite
3sat launched a logo on 5 February 2019 after nearly sixteen years, and a new look. This was designed by BDA Creative, a Munich-based creative agency.
- Montages of the new graphics (1 and 2)
- BDA Creative
- Design Tagebuch (German)
- Fernsehserien (German)
- DWDL.de (German)
- Eyes & Ears of Europe
- Graphics reel
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ORF 2 regional studios