3sat

January–November 1984	1984–1993	1993–2003	2003–2019	2019–present

3sat is a German-language television channel jointly run by the public broadcasters in Germany (ARD and ZDF), Switzerland (SRG SSR, represented by SRF) and Austria (ORF). It airs cultural programmes, much like Arte, the Franco-German TV channel.

Since its inception, the channel has used the slogan Anders fernsehen (Different television).

ZDF 2

January–November 1984

After its closure, the channel was replaced by 3sat.

3sat

1984–1993

1993–2003

Designer:  Unknown

Typography:  Gill Sans

Launched:  1 December 1993

Print variant

This logo features four blue squares for the four broadcasters that take part in 3sat; ZDF, SRG SSR (SRG), ORF and, from 1993, ARD.

2003–2019

Designer:  Unknown

Typography:  Gill Sans

Launched:  1 June 2003

• 3sat sendet ab Sonntag, 1. Juni, in neuem Design webcite
• 20 Jahre 3sat - 20 Jahre anders fernsehen
• 3sat auf einen Blick webcite

Print variant

HD variant (2012–2019)

Logo showing the four participating broadcasters.

Print logo showing the four participating broadcasters.

A completely new look for 3sat was launched on 1 June 2003.

The old typeface was kept, but the "3" is now white and has been put in a red square. "3" represents the three participating countries (Germany, Austria, Switzerland), while the square symbolises the partnership between the four broadcasters.

The new logo was created in-house at ZDF. The new idents were created by the Frankfurt based Filmstyler.

2019–present

Designer:  BDA Creative

Typography:  3sat Hurme (custom-designed)

Launched:  5 February 2019

• Montages of the new graphics (1 and 2)
• BDA Creative
• Design Tagebuch (German)
• Fernsehserien (German)
• DWDL.de (German)
• Eyes & Ears of Europe

Print variant

HD variant (2019–2024)

3sat launched a logo on 5 February 2019 after nearly sixteen years, along with its new look. This was designed by BDA Creative, a Munich-based creative agency.

External links

• Official website
• TV Ark