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3sat is a German-language television channel jointly run by the public broadcasters in Germany (ARD and ZDF), Switzerland (SRG SSR, represented by SRF) and Austria (ORF). It airs cultural programmes, much like Arte, the Franco-German TV channel.

Since its inception, the channel has used the slogan Anders fernsehen (Different television).


Contents

Zdf2 3 Sat Logo alt.svg 3sat logo 90s 3sat logo 3sat 2019
January 1st–November 30th. 1984 1984–1993 1993–2003 2003–2019 2019–present

ZDF 2

January 1st–November 30th. 1984

Zdf2


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After its closure, the channel was replaced by 3sat.

3sat

1984–1993

3 Sat Logo alt.svg

1993–2003

3sat logo 90s

This logo features four blue squares for the four broadcasters that take part in 3sat; ZDF, SRG SSR (SRG), ORF and, from 1993, ARD.

2003–2019

3sat logo

A completely new look for 3sat was launched on 1 June 2003.

The old typeface was kept, but the "3" is now white and has been put in a red square. "3" represents the three participating countries (Germany, Austria, Switzerland), while the square symbolises the partnership between the four broadcasters.

The new logo was created in-house at ZDF. The new idents were created by the Frankfurt based Filmstyler.

2019–present


3sat 2019

3sat launched a logo on 5 February 2019 after nearly sixteen years, and a new look. This was designed by BDA Creative, a Munich-based creative agency.


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