2012–2018
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4seven launched on 4 July 2012 and was commonly stylized as 47; the 47 referring to the channel showing a best of Channel 4 programmes over the last 7 days, and also channel's place on the Freeview EPG at the time of when the channel launched. This would only be used for idents and break bumpers.
- Magpie Studio brands Channel 4’s new 4seven channel - Design Week, March 9, 2012
2018–present
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On 27 September 2018, Channel 4's multi channels rebranded with 4seven incorporating the Channel 4 logo. The logo has a cyan 7 placed next to the Channel 4 logo; however, despite the rebrand, the idents remained the same on 4seven.
- Network Rebrand - 4creative
Free-to-air channels Channel 4 | 4seven | E4 (Extra) | More4 | Film4 Defunct channels Disbanded channels Current brands Defunct brands Related Notes |