4seven launched on 4 July 2012 and was commonly stylized as "47". The 47 is the number of the channel in Freeview's EPG. Only used for idents and breakbumpers.
On 27 September 2018, Channel 4's multi channels rebranded with 4seven incorporating the Channel 4 logo. The logo has the cyan "7" placed next to the Channel 4 logo. However, despite the rebrand, the idents remained the same on 4seven.