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1967-1991 1999-2021 2021-present
1967-1991 1999-2021 2021-present

7-Eleven, Inc. is an American retail company that owns all locations of the 7-Eleven franchise in the United States. Although founded in the United States with its national headquarters in Irving, Texas, the company is owned by its Japanese division, which itself is owned by Seven & i Holdings, based in Tokyo.

The Southland Corporation[]

1927-1967[]

Logopedia InfoWhite NO KNOWN LOGO

Before 1967, Southland did not have a standardized logotype.

1967-1991[]

Southland
Designer:  Frank Gianninoto & Associates
Typography:  Custom
Launched:  1967

This symbol was designed by the same firm who would modernize Southland's dairy division and 7-Eleven store branding a year later.

In 1991, after suffering from financial difficulties, the company was acquired with a 70% stake by the Japanese retail chain Ito-Yokado, the same company who collaborated with Southland to launch 7-Eleven stores in Japan, removing this logo in the process.

7-Eleven, Inc.[]

1999-2021[]

7-eleven-brand

In 1999, the company changed its name to 7-Eleven, Inc. to better reflect on the focus of the 7-Eleven chain, as well as the company selling off its non-7-Eleven products.

In 2005, as part of a restructuring effort from its parent company, Seven & i Holdings was created, in which Ito-Yokado and Seven-Eleven Japan became independent subsidiaries of. Later that year, SEJ fully-acquired 7-Eleven, Inc., although the latter retains control of stores in the United States.

2021-present[]

7e-logo-color
Designer:  Deutsch LA
Typography:  Custom
Launched:  2021