7Up (United States)

For the international version, see 7Up (international).

This page only shows primary logo variants.

For other related logos and images, see:

Other

1928–1932[]

SVG NEEDED

1930–1931[]

SVG NEEDED

1930[]

SVG NEEDED

1931–1939[]

SVG NEEDED

1939[]

1939–1969[]

1966–1974[]

This logo was only seen on cartons until 1968, when it started appearing on cans, and a year later, on bottles. It was more commonly seen with the 1968 logo than the 1939 logo.

1968–1975[]

1975–1980[]

Designer:

Thomas Miller for
Morton Goldsholl Associates

Typography:

Futura Dot

Launched:

October 19, 1974 (unveiling, advertising)
January 1, 1975 first use

1977–1978[]

This logo was used in test marketing in select areas between 1977 and 1978.

1980–1987[]

Designer:

Landor Associates

Typography:

Custom

Launched:

March 14, 1980^[1]

1987–1989[]

1989–1995[]

1995–2000[]

2000–2010[]

In late 2000, the logo was modified with an updated font. In 2006, a banner stating "Now 100% Natural" was introduced, which was subsequently altered to "100% Natural Flavors" in 2007.

2010–2015[]

2015–2024[]

2024–present[]

Designer:

CBX^[2]

Typography:

Custom

Launched:

July 1, 2024

In July 2024, the logo was modified with an updated font, resembling the 1980 logo.

References[]

V • T • E

PepsiCo

Subsidiaries

Former subsidiaries: Pepsi-Cola Indobeverages⁷ | North American Van Lines | Wilson Sporting Goods | Indofood Fritolay Makmur⁷

V • T • E

Evercrisp

Part of PepsiCo

Discontinued and defunct:
Bun | Garritas | TakatePops

Current beverage brands

V • T • E

Pepsi

A product of PepsiCo

Programming
Pepsi's Play for a Billion | Pepsi Chart | Pepsi Smash

Video Games
Pepsiman

Subsidiary
Pepsi Lipton

Current bottlers
Pepsi-Cola Venezuela | Pepsi-Cola Products Philippines, Inc.

V • T • E

Mountain Dew

A product of PepsiCo

Loyalty programs
DEW Nation HQ | Mountain Dew Gaming

V • T • E

Walkers

Owned by PepsiCo via Frito-Lay

Notes

¹	Joint venture with PAI Partners (61%).
²	Joint venture with Empresas Polar.
³	Joint venture with Strauss Group.
⁴	Canada and Oceania only.
⁵	Joint venture with Unilever.
⁶	Juices only, used under license.
⁷	Former joint venture with Indofood.
⁸	Joint venture with Lotte Chilsung Beverage (Lotte Group).

V • T • E

Compañía de Cervecerías Unidas

Beers:

Waters:
Cachantun⁶ | Mas | Porvenir⁶ | Perrier⁶ | Pure Life⁶

Juices:
Watt's⁷

Others:
Lipton Ice Tea⁸

Distilled drinks:
Pisco Mistral | Sierra Morena | Cabo Viejo | Havana Club⁹ | Malibú⁹

Other assets:
Central Cervecera de Colombia¹⁰

Defunct and discontinued:
Free (Concert) | Bilz y Pap Light | Bilz y Pap POP Ambrosoli¹¹

Notes

¹	Under license from Heineken.
²	Under license from Molson Coors.
³	Under license from Anheuser-Busch InBev.
⁴	Under license from PepsiCo.
⁵	Under license from Keurig Dr Pepper.
⁶	Under license from Nestlé.
⁷	Under license from Watt's S.A.
⁸	Under Lucense from Unilever.
⁹	Under license from Pernod Ricard.
¹⁰	Joint venture with Postobón S.A.
¹¹	Created in partnership with Ambrosoli.

V • T • E

Asahi Breweries

Subsidiaries:

Australia & New Zealand: Carlton & United Breweries, Asahi Premium Beverages, Asahi Lifestyle Beverages, Independent Liquor New Zealand, The Better Drinks Co | Czech Republic: Plzeňský Prazdroj | Japan: Calpis | Malaysia: Etika Holdings

Former subsidiaries: Indonesia: Indofood Asahi

V • T • E

Empresas Polar

Subsidiaries:

Alimentos Polar (International Grains & Cereal) | Cervecería Polar | Pepsi-Cola Venezuela¹

Notes

¹	Joint-venture with PepsiCo.
²	Under license from Quaker Oats.

V • T • E

Postobón S.A.

Part of Organización Ardila Lülle

Notes

¹	Under license from PepsiCo.
²	Under license from Keurig Dr Pepper
³	Under license from Red Bull GmbH.

V • T • E

Indofood

Part of Salim Group

Non-food: Genki Moko Moko Pants

Notes

¹	Joint venture with Arla.
²	Joint venture with Asahi, now absorbed into Indofood.
³	Under license from/joint venture with Nestlé.
⁴	Under license from/joint venture with PepsiCo.
⁵	Joint venture with RFM Corporation.

V • T • E

Britvic PLC

Current brands

Notes

¹	Under license from PepsiCo.
²	Part of a licensing agreement with PepsiCo and Unilever.

V • T • E Sumol Compal
7Up \| B! \| Compal \| Gatorade \| Guaraná Antarctica \| GUD \| Lipton \| Pepsi \| Sumol \| Um Bongo

V • T • E

Keurig Dr Pepper

Owners: JAB Holding Company | Mondelēz International

Predecessors: Cadbury Schweppes Americas Beverages | Dr Pepper-Seven Up, Inc. | Dr Pepper Snapple Group | Keurig Green Mountain

¹Under license.



1928–1932	1930–1931	1930	1931–1939	1939	1939–1969


1966–1974	1968–1975	1975–1980	1977–1978	1980–1987	1987–1995


1989–1995	1995–2000	2000–2010	2010–2015	2015–2024	2024–present