Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1929–1932 1930–1931 1930 1931–1939 1939 1939–1969
1929–1932 1930–1931 1930 1931–1939 1939 1939–1969
1966–1974 1968–1974 1975–1980 1977–1978 1980–1987 1987–1995
1966–1974 1968–1974 1975–1980 1977–1978 1980–1987 1987–1995
1989–1995 1995–2000 2000–2010 2010–2015 2015–2024 2024–present
1989–1995 1995–2000 2000–2010 2010–2015 2015–2024 2024–present


1929–1932[]

7up USA (1929-1943)
Logopedia InfoWhite SVG NEEDED

1930–1931[]

7up - 1930x
Logopedia InfoWhite SVG NEEDED

1930[]

7-Up - 1930
Logopedia InfoWhite SVG NEEDED

1931–1939[]

7-Up - 1931
Logopedia InfoWhite SVG NEEDED

1939[]

7-Up - 1939v

1939–1969[]

7up logo 1943

1966–1974[]

7up - 1966

This logo was only seen on cartons until 1968, when it started appearing on cans, and a year later, on bottles. It was more commonly seen with the 1968 logo than the 1939 logo.

1968–1974[]

7up - 1971

1975–1980[]

7up - 1975
Designer:  Thomas Miller for
Morton Goldsholl Associates
Typography:  Futura Dot
Launched:  October 19, 1974 (unveiling, advertising)
January 1, 1975 first use

1977–1978[]

7Up 1977

This logo was used in test marketing in select areas between 1977 and 1978.

1980–1987[]

7Up 1980
Designer:  Landor Associates
Typography:  Custom
Launched:  March 14, 1980[1]

1987–1989[]

7-Up

1989–1995[]

7UP 89

1995–2000[]

7UP 95

2000–2010[]

7up US logo

In late 2000, the logo from 1995 was modified with an updated font. In 2006, a banner stating "Now 100% Natural" was introduced, which was subsequently altered to "100% Natural Flavors" in 2007.

2010–2015[]

7-up logo 2010

2015–2024[]

7-up Logo

2024–present[]

7Up logo (2024)

References[]


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