7mate began transmissions on 25 September 2010 in HD, one day before GEM (now 9Gem) went to air. Following the launch, the logo used the generic Seven logo in a blue colour scheme, with the word "mate" being added next to it and a black outline was also included as well. It was announced on 16 December 2019 that 7mate would go HD on 16 January 2020, following the closure of 7food network.
- Seven confirms 7food channel closure - TV Tonight, December 16, 2019
On 10 July 2020, just 15 days before 7TWO's rebrand, 7mate unveiled their new logo for the first time since the channel begin transmission in 2010. The outlining from the logo was removed and the word "mate" is now in a different font.
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