2001-2014 (primary), 2014-2016 (secondary)[]
The first 99p Store opened in Holloway, London, in January 2001. The brand proved popular during the 2000s, and by 2012 more than 200 branches were open across the UK. Although later replaced, this logo remained on most stores until their conversion in 2015-16.
2014-2016 (primary)[]
Poundland purchased the 99p Stores in 2015, and from later that year through to 2016, the brand was phased out.