On 28 June 2016, Ninemsn Honey was renamed 9Honey but this logo was short-lived.
In November 2016, 9Honey released their new logo and several of Nine.com.au's sub-brands were restructured under a revised 9Honey brand. Additionally, 9Style was launched as a fashion and beauty brand; taking the former role of 9Honey. 9Mums was also launched as a children, family and parenting brand.
On 20 August 2017, the 9Honey sub-brands received new names incorporating the 9Honey logo. When 9TheFix de-merged and did not receive its new name, it was spun-off as separate from 9Honey while rejoining Nine.com.au. "Elsewhere" was renamed "Travel" for the 9Honey logo.
On 27 September 2018 as part of a major refresh, 9Honey modified their logo. 9Honey's sub-brands finalized their colour schemes while 9TheFix rejoined 9Honey and was re-merged as 9Honey Celebrity. Both 9Honey Binge and 9Honey You were launched as well.
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