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In November 2016 when 9Honey released their new logo, 9Mums was launched as a children, family and parenting brand.
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On 20 August 2017, 9Mums (and other 9Honey sub-brands) underwent a major rebrand and changed its name to 9Honey Mums.
On 27 September 2018 as part of a major refresh, 9Honey Mums modified their logo.