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As Ninemsn was changing its name to Nine.com.au, 9Lifestyle was launched on 28 June 2016. This logo is similar to the logo used by 9Life and it was short-lived. 9Lifestyle would later close in November, only being online for 6 months.
In November 2016 while several of Nine.com.au's sub-brands were restructured under a revised 9Honey brand, 9Style was launched as a fashion and beauty brand, taking the former role of 9Honey.
On 20 August 2017, 9Style (and other 9Honey sub-brands) underwent a major rebrand and changed its name to 9Honey Style.
On 27 September 2018 as part of a major refresh, 9Honey Style modified their logo.
| A subsidiary of Nine Digital