FIXPlay was launched in 2010 as Ninemsn's catch-up TV service. It was later merged into Jump-in in 2013.
Jump-in[]
2012–2014[]
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Jump-in was originally trialed as an interactive app on iPhone and iPad during the Nine's coverage of the London 2012 Olympic Games.
Black Variant
9Jumpin[]
2014–2016[]
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After the integration of FIXPlay into Jump-in in 2013, Jump-in was relaunched in 2014 as 9Jumpin.
9Now[]
2016–2017[]
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9Jumpin was replaced with an entirely new service named 9Now on 27 January 2016. 9Now provides video on demand, catch-up TV, web exclusives as well as live streams of Nine, 9Gem, 9Go! and 9Life.
Print variant
2017–present[]
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On 28 July 2017, the logo was reworked by incorporating the '9' numeral and capitalising the 'Now' type.
