9X was a Hindi general entertainment channel, or GEC, originally launched on 12 November 2007 by INX Media (whose other channels were 9XM and NewsX). The channel was one of a number of Hindi GECs launched in the late 2000s, of which Colors was the only one to be successful; all the others, like 9X and Imagine TV, failed.
9X was acquired by Zee on 28 April 2010 to complement Zee TV, as a replacement for Zee Next, which had closed down in 2008.[1] However, its ratings did not improve, and 9X closed down on 30 April 2015 along with Hindi movie channel Zee Premier.[2]
In late 2010, INX Media was renamed to 9X Media and launched several music channels under the 9X brand, complementing 9XM. As for NewsX, it has been owned by the iTV Network since 2012.
2007–2015
The launch identity was developed by English & Pockett.
References
| Parent: Essel Group (Sister companies: Dish TV | d2h)
Indian TV channels: Hindi: Entertainment: Zee TV HD, &TV HD, Zee Anmol and Big Magic | Movies: Zee Cinema HD, &pictures HD, Zee Bollywood, Zee Classic, &xplor HD, Zee Action and Zee Anmol Cinema | Music: Zee ETC Bollywood | Youth: Zing | Teleshopping: EZ Mall English: Entertainment: Zee Café HD | Movies: &flix HD and &privé HD | Lifestyle: Living Foodz HD | Travel: Living Travelz Regional languages: Movie channels: Tamil: Zee Thirai | Telugu: Zee Cinemalu HD | Kannada: Zee Picchar | Bangla: Zee Bangla Cinema | Marathi: Zee Talkies HD | Bhojpuri: Zee Biskope News channels: (Zee Media Corp.) Upcoming channels: International channels: Arab world: Zee Aflam (movies) and Zee Alwan (entertainment) | United States: Zee Living and Zee Smile | Latin America and US Hispanic: Zee Mundo | Russia: Zee TV | Thailand: Zee Nung | Indonesia: Zee Bioskop | Philippines: Zee Sine | Vietnam: Zee Phim | South Africa/Subsaharan Africa: Zee World and Zee Bollynova | Francophone Africa: Zee Magic Non-television businesses: Film production: Zee Studios and Zee Studios International | Music label: Zee Music Company | Theatrical production: Zee Theatre | Live events: Zee Live Licensing & syndication arm for International market: Zee Global Content Sales Video-on-demand services: India: Zee5 (Zindagi) | Latin America and US Hispanic: Zee Mundo Play Defunct channels: Divested channels:  |
| Hindi music channel: 9XM | Hindi evergreen music channel: 9X Jalwa | Punjabi music channel: 9X Tashan | Marathi music channel: 9X Jhakaas | English music channel: 9XO
Defunct classic music channel: 9X Bajao  |
