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During the pre-launch, the channel was originally called Theater TV by National Geographic.
Arts & Entertainment Network
A&E was formed in 1984 through the merger of ABC-Hearst's Alpha Repertory Television Service (ARTS) and RCA's The Entertainment Channel (at the time a sister network of NBC); its original name, the Arts & Entertainment Network, reflected this merging.
Arts & Entertainment Cable Network
In May 1995, the 1987 logo was amended and modified, and most noticeably, the ampersand was made over. The channel's name also officially changed to the A&E Network, to reflect its declining focus on arts and entertainment in favor of an increasing focus on reality and documentary programming.
On May 26, 2008, in conjunction with the premiere of the original film The Andromeda Strain, A&E rebranded with a new logo and slogan, Real Life. Drama., representing its shift from an arts-focused network to a more contemporary network focused on non-scripted programming. Both the logo and the on-air graphics package were designed by Loyalkaspar.
- Official website
- A&E Network Announces Comprehensive Brand Positioning webcite
- Trollbäck + Company - A&E Rebranding
60 Days In | Akil: The Fugitive Hunter | Behind Bars: Rookie Year | Black and White | Born This Way | Cold Case Files | Escaping Polygamy | The First 48 | Fit to Fat to Fit | The Frankenstein Chronicles | Ghost Hunters | Going Si-Rai | Intervention | The Killing Season | Live PD | Live PD Presents: PD Cam | Live PD: Wanted | Live Rescue | The Lowe Files | Married At First Sight | Nightwatch | Ozzy & Jack's World Tour | Storage Wars | Surviving Marriage | The Way Home
|Co-owned by Hearst Communications and The Walt Disney Company
NOTE: Except for European markets which fully owned by Hearst (and its respective partners) since 2019.