A&E

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1984–1985	1985–1987	1987–1995	1995–2008	2008–present

Theater TV

1983–1984 (pre-launch)

LOGO MISSING

During the pre-launch, the channel was originally called Theater TV by National Geographic.

Arts & Entertainment Network

1984–1985

SVG NEEDED

A&E was formed in 1984 through the merger of ABC-Hearst's Alpha Repertory Television Service (ARTS) and RCA's The Entertainment Channel (at the time a sister network of NBC); its original name, the Arts & Entertainment Network, reflected this merging.

Arts & Entertainment Cable Network

1985–1987

SVG NEEDED

A&E

1987–1995

1995–2008

In May 1995, the 1987 logo was amended and modified, and most noticeably, the ampersand was made over. The channel's name also officially changed to the A&E Network, to reflect its declining focus on arts and entertainment in favor of an increasing focus on reality and documentary programming.

2008–present

Designer:  Loyalkaspar

Typography:  Unknown

Launched:  Unknown

On May 26, 2008, in conjunction with the premiere of the original film The Andromeda Strain, A&E rebranded with a new logo and slogan, Real Life. Drama., representing its shift from an arts-focused network to a more contemporary network focused on non-scripted programming. Both the logo and the on-air graphics package were designed by Loyalkaspar.

External links

• Official website
• A&E Network Announces Comprehensive Brand Positioning webcite
• Trollbäck + Company - A&E Rebranding
• THR

◄ Alpha Repertory Television Service The Entertainment Channel

A&E