In 1993, Rockefeller Group sold its stake in A&E to Capital Cities/ABC, Hearst, and NBC.
1995–2008[]
Designer:
Mike Samuel and Liz Dreisbach for William Snyder Design
Typography:
Custom
Launched:
May 1995
In May 1995, the 1987 logo was amended and modified, and most noticeably, the ampersand was made over. The channel's name also officially changed to the A&E Network, to reflect its declining focus on arts and entertainment in favor of an increasing focus on reality and documentary programming.
Co-owner ABC was acquired by Disney in 1996, resulting in the former's stake essentially being transferred to the latter.
On May 26, 2008, in conjunction with the premiere of the original film The Andromeda Strain, A&E rebranded with a new logo and slogan, Real Life. Drama., representing its shift from an arts-focused network to a more contemporary network focused on non-scripted programming. Both the logo and the on-air graphics package were designed by Loyalkaspar.
In 2012, NBCUniversal sold its stake in A&E to Disney and Hearst, making them a 50-50 joint venture.
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