This page only shows primary logo variants. For other related logos and images, see:
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1984–1985 | 1985–1987 | 1987–1995 | 1995–2008 | 2008–present |
Theater TV
1983–1984 (pre-launch)
This article or section lacks a former logo at the moment.
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During the pre-launch, the channel was originally called Theater TV by National Geographic.
Arts & Entertainment Network
1984–1985
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A&E was formed in 1984 through the merger of ABC-Hearst's Alpha Repertory Television Service (ARTS) and RCA's The Entertainment Channel (at the time a sister network of NBC); its original name, the Arts & Entertainment Network, reflected this merging.
Arts & Entertainment Cable Network
1985–1987
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A&E
1987–1995
1995–2008
In May 1995, the 1987 logo was amended and modified, and most noticeably, the ampersand was made over. The channel's name also officially changed to the A&E Network, to reflect its declining focus on arts and entertainment.
2008–present
On May 26, 2008, in conjunction with the premiere of the original film The Andromeda Strain, A&E rebranded with a new logo and slogan, Real Life. Drama., representing its shift from an arts-focused network to a more contemporary network focused on scripted programming. Both the logo and the on-air graphics package were designed by Loyalkaspar.
External links
- A&E
- A&E Network Announces Comprehensive Brand Positioning webcite
- Trollbäck + Company - A&E Rebranding
- THR