Mike Samuel and Liz Dreisbach for William Snyder Design
Typography:
Custom
Launched:
May 1995
In May 1995, the 1987 logo was amended and modified, and most noticeably, the ampersand was made over. The channel's name also officially changed to the A&E Network, to reflect its declining focus on arts and entertainment in favor of an increasing focus on reality and documentary programming.
On May 26, 2008, in conjunction with the premiere of the original film The Andromeda Strain, A&E rebranded with a new logo and slogan, Real Life. Drama., representing its shift from an arts-focused network to a more contemporary network focused on non-scripted programming. Both the logo and the on-air graphics package were designed by Loyalkaspar.
60 Days In | Akil: The Fugitive Hunter | Behind Bars: Rookie Year | Black and White | Born This Way | Cold Case Files | Escaping Polygamy | The First 48 | Fit to Fat to Fit | The Frankenstein Chronicles | Ghost Hunters | Going Si-Rai | Intervention | The Killing Season | Live PD | Live PD Presents: PD Cam | Live PD: Wanted | Live Rescue | The Lowe Files | Married At First Sight | Nightwatch | Ozzy & Jack's World Tour | Storage Wars | Surviving Marriage | The Way Home