ABC (United States)

This page only shows primary logo variants.

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Contents

1948–1952	1952–1953	1953–1956	1956–1962


1962–present	1988–2007	2007–2013	2013–present

ABC (abbreviated from American Broadcasting Company) is an American television network owned by The Walt Disney Company through its Walt Disney Television division. The fifth-oldest major broadcasting network in the world and the youngest of the Big Three television networks, ABC is nicknamed The Alphabet Network, as its initialism also represents the first three letters of the English alphabet, in order.

It was founded on January 1, 1927, as a radio service named NBC Blue Network and was spun out from NBC on January 9, 1942. It subsequently renamed to the current name on June 15, 1945, and started a television service on 1948.

1945–1952

1952–1953

1953–1956

In 1953, the network introduced a new logo based on the seal of the Federal Communications Commission, with the letters "ABC" enclosed in a circular shield surmounted by the bald eagle.

1956–1962

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In 1956, just before the television network began its first color broadcasts, the ABC logo consisted of a tiny lowercase "abc" in the center of a large lowercase letter a, a design known as the "ABC Circle A".

1962–present

In the mid-1960's, graphic designer Paul Rand redesigned the ABC logo into its best-known (and current) form, with the lowercase letters "abc" enclosed in a single black circle. The new logo debuted on-air on October 19, 1962, but however didn't appear until the spring of 1963. The logo's simplicity made it easier to redesign and duplicate, which conferred a benefit for ABC. A color version of this logo was also developed around 1963, and animated as a brief 10-second intro to be shown before the then-small handful of network programs broadcast in color. The "a" was rendered in red, the "b" in blue, and the "c" in green, against the same single black circle. A variant of this color logo, with the colored letters against a white circle, was also commonly used throughout the 1960s.

1988–2007

The original Paul Rand logo was slightly modified in 1988. This version of the design was presumably meant to make the logo clearer at smaller sizes (as evidenced by the thinner strokes on the letters and the short ascender on the "b"), but was also frequently used at larger ones. Some ABC affiliates, along with the ABC Family cable channel continue to use the 1962 design in their logos. This logo was still used on the ABC Kids block on ABC until it got replaced with Litton's Weekend Adventure.

2007–2013

In time for the new television season in 2007, ABC rolled out a new identity package with a new tagline and a new interpretation of their logo. The new slogan, "Start here" (used until 2010), was presented at the upfronts in May. The slogan aimed to position ABC as a multi-platform brand, which can be watched on television, as well as on a computer or a mobile device.

In the new graphics package, the ABC logo would always appear in 3D as a shiny black disc. There were also multimedia icons developed were the ABC lettering was replaced symbols for mobile phones, computers, television screens and portable media players. The new design created by Troika Design Group was used from September 22, 2007 until May 29, 2013. Despite this, it still remains in use by plenty of ABC affiliates' logos.

2013–present

In 2013, ABC modified their 2007 logo. This logo first appeared on the all access website, featured in trailers for 2013–2014 programs. The new logo first appeared on May 30. Designed by Loyalkaspar, it is inspired by Paul Rand's original 1962 design.

Loyalkaspar

External links

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ABC

Parent company: The Walt Disney Company

Predecessor companies: Capital Cities/ABC | American Broadcasting-Paramount Theatres

United States broadcast television:
ABC (HD) (Others)

Radio networks:
ABC Audio | ABC News Now | ABC News Radio

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ABC Radio, Inc. (1945-2007)

Note: All stations listed by market size -- largest to smallest -- with call letters at the time they were sold.

WFDF was originally in the Flint radio market before moving to Farmington Hills in the Detroit radio market in 2006. As a result of the station's move to Detroit, WFRO in the Toledo market as well as another station in Northern Michigan (also on 900) were taken off the air to allow WFDF to increase its broadcast power.
Disney/ABC never owned the station, but operated it under a Local Marketing Agreement. Birach Broadcasting has since taken complete, outright control of the station.
These stations are either silent or completely off the air at this time.
WGVX also simulcasts on 105.3 and 105.7.

Sources: ABC Radio, Cumulus Media, Cumulus Media Networks, Radio Disney and Westwood One on Wikipedia

Other assets:
ABCtek

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ABC News

Special programming:
ABC News Special Report

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The Walt Disney Company

The Walt Disney Studios

Disney Theatrical Productions Group
Disney on Broadway | Disney on Ice | Disney Theatrical Productions | Disney Live!

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Endemol Shine Group

Parent companies:

The Walt Disney Company | Apollo Global Management (50%)

Predecessors:
Endemol | Shine Group

Endemol Shine Iberia:
Endemol Portugal | Gestmusic | Shine Iberia | Telegenia | Zeppelin Television

Endemol Shine Nordics:
Friday TV | Metronome Film & Television | Metronome Productions | Metronome Spartacus | Rubicon TV

Asia Pacific:
Asia | China | India | SE Asia

Endemol Shine Australia:
Endemol Shine Banks

Kuarzo:
Argentina | Chile

Endemol Australia:
Endemol Southern Star | Southern Star Singapore

Endemol UK:
Bazal | Brighter Pictures | Cheetah Television

Endemol USA:
Latino | Original Media | True Entertainment

Notes:
¹ Joint-venture with Grupo Globo.
Sale of company to Banijay Group pending regulatory approval.

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ESPN

Owners: The Walt Disney Company (80%) | Hearst Corporation (20%)

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ESPN on ABC

Current programming:

U.S. radio stations
ESPN Radio | ESPN Xtra | ESPNU Radio | ESPN All Access

Canadian networks (Co-Owned with Bell Media):
The Sports Network (TSN1 | TSN2 | TSN3 | TSN4 | TSN5) | RDS | RDS2 | RDS Info | ESPN Classic Canada

Japanese networks
J-Sports 1 | J-Sports 2 | J-Sports 3 | J-Sports 4

¹Operated by BT under license.
²Also airs on MLB Network.
³Partnership with TV5 Network Inc.
⁴Partnership with Sony Pictures Networks India.

Fox Life
Asia | India | Latin America | Spain

FX
Asia | Latin America (FXM)

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The Walt Disney Company India

Parent: The Walt Disney Company

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Star TV

Part of Disney India (The Walt Disney Company)

Star India (Special logos)
Television channels:
Hindi: Entertainment: Star Plus (HD), Star Bharat (HD) and Star Utsav | Movies: Star Gold (HD), Star Gold Select (HD), Movies OK (to be renamed Star Gold 2) and Star Utsav Movies
Upcoming: Star Gold 2 (HD)

English: Entertainment: Star World (HD) and Star World Premiere HD | Movies: Star Movies (HD) and Star Movies Select HD (SD upcoming) | Lifestyle: Fox Life (HD) | Knowledge and infotainment: National Geographic (HD) (Nat Geo Tamil | Nat Geo Telugu) and Nat Geo Wild (HD) | Kids’: BabyTV HD¹

Regional languages: Tamil: Star Vijay (HD) and Vijay Super | Telugu: Star Maa (HD), Star Maa Movies (HD), Star Maa Music and Star Maa Gold | Kannada: Star Suvarna (HD) and Star Suvarna Plus | Malayalam: Asianet (HD), Asianet Plus and Asianet Movies | Bangla: Star Jalsha (HD) and Jalsha Movies (HD) | Marathi: Star Pravah (HD)
Upcoming: Vijay Music

International channels:
Africa: Star Life (HD in South Africa, SD elsewhere)

Other assets:
Video-on-demand service: Hotstar | Film production: Fox Star Studios (Other)
Affiliated company: Tata Sky² (HD, + HD; defunct: Tata Sky+, Tata Sky Transfer)

Notes:
¹Withdrawn from India in March 2019 (SD feeds) and June 2019 (Nat Geo Music and People HD); BabyTV HD is still running in India. They were run by Fox Networks Group Asia; there was no dedicated Indian feed.
²Joint venture with Tata Group.
³Sold to ABP Group.
⁴Sold to CJ E&M.
⁵Joint venture between Star and Viacom. Dissolved in 1994 with the launch of Channel V.

Non-Indian companies using the Star brand:

Taiwan: Star Movies HD (Taiwan)

Disbanded channels and properties:
China: Star China Media¹ (Star Sports | Xing Kong | Channel V (China) | Fortune Star)
Southeast Asia²: Star World (Asia) and Star Movies (Asia, Philippines and Taiwan), MTV³
Indonesia: antv⁴ | Film Indonesia
Philippines: Viva Cinema⁵
South Korea: Channel V (Korea)

Notes:
¹Sold to China Media Capital.
²Rebranded from Star to Fox channels in 2017. Now owned by Fox Networks Group.
³Formerly a joint-venture with Viacom but ended in 1994. MTV Southeast Asia later relaunched in 1995.
⁴Sold to Visi Media Asia, which had owned 80% of the channel (Star formerly owned 20%).
⁵Relauched as Pinoy Box Office.

Non-Star television channels:
India: Hindi youth entertainment: Bindass | Hindi movies: UTV Movies, UTV Action and UTV HD | English entertainment: Disney International HD | Kids’ channels: Disney Channel (HD upcoming), Hungama, Marvel HQ and Disney Junior

International: United Kingdom: UMP Movies

Defunct channels: UTV World Movies | UTV Stars (HD) | Bindass Play | UTV Action Telugu
Divested channels: BTVI

UTV Software Communications: UTV Motion Pictures
Defunct: UTV Indiagames | UTV Ignition Games

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Marvel

Part of The Walt Disney Company

Marvel Cinematic Universe

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Marvel Cinematic Universe

Created by Marvel Studios

Part of Walt Disney Studios, a division of The Walt Disney Company

Other Marvel films

X-Men

Other films

Marvel live action TV

Marvel animation

Marvel comic books

Walt Disney Direct-to-Consumer and International
Subsidiaries: France | Germany | India | Italy | Latin America

Home Media: Fox Star Studios | Walt Disney Studios Home Entertainment (Others) | Buena Vista Home Entertainment | 20th Century Fox Home Entertainment | Fox Faith

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A+E Networks

Co-owned by Hearst Corporation and The Walt Disney Company

NOTE: Except for European markets which fully owned by Hearst (and its respective partners) since 2019.

Canada:
Lifetime | History | Historia | History 2

Latin America²:
A&E (HD) | History (HD) | History 2 (HD) | Lifetime³ (HD)

Iberian Peninsula:⁵
Blaze (HD) | Historia (HD) | Crimen & Investigación/Crime & Investigação

India:⁶
History TV18 (HD) | FYI TV18 (HD)

Notes
¹Joint venture with Vice Media.
²Joint venture with Ole Communications.
³Joint venture with Sony Pictures Television.
⁴Joint venture with Sky Limited.
⁵Joint venture with AMC Networks International.
⁶Joint venture with TV18.

Inactive
Touchstone Pictures (Others | Logo Variations) | Touchstone Television | Touchstone Home Entertainment (Others)

Predecessor companies: 21st Century Fox | Capital Cities/ABC Inc.
Split companies: Fox Corporation

Notes
¹Disney manages and operates this station owned by Emmis Communications.
²Disney manages film catalog created for ABC; remainder of library controlled by Bristol-Myers Squibb.
³Disney manages and operates this television and interactive units by Saban Capital Group.
⁴Joint venture with Paramount Pictures.
⁵Operated by Cumulus Media under an LMA.
⁶Joint venture with the Hearst Corporation, which owns 20% of ESPN and 50% of A&E Networks.
⁷Co-owned with Westinghouse Broadcasting (aka Group W)
⁸Joint verture with Rádio Holding Participações Ltda.
⁹Joint venture with Electronic Arts.
¹⁰Joint venture with Sky Limited.
¹¹Joint venture with Telefónica.
¹²Owned by Corus Entertainment.
¹³Joint venture with Sky Network Television.
¹⁴Joint venture with Global Group.
¹⁶Joint venture with Apollo Global Management.
¹⁷Joint venture with GMA Network Inc.
¹⁸Joint venture with CJ E&M.
¹⁹Joint venture with Televisión Nacional de Chile.
²⁰Co-owned with NBCUniversal
²¹Co-owned with ViacomCBS
²²Operated by Good Karma Brands under an LMA.