FANDOM


Logos

1948–1953

1962–present

1963–1971

Tri-color variation, used to designate color programs.

1988–2007

ABC logo

The original Paul Rand logo was slightly modified in 1988. This version of the design was presumably meant to make the logo clearer at smaller sizes (as evidenced by the thinner strokes on the letters and the short ascender on the "b"), but was also frequently used at larger ones. Some ABC affiliates, along with the ABC Family cable channel continue to use the 1962 design in their logos. This logo was still used on the ABC Kids block on ABC until it got replaced with Litton's Weekend Adventure.

1999 (unused)

ABC Logo 1999 (Unused)

ABC approached graphic designer Paul Barnes to redesign the classic Paul Rand logo. He designed a logo which was never used.[1]

2006–2007

ABC 2006

2007–2013

2013–present

On-screen logos and idents

1948–1952

1952–1953

1953–1956

1956–1962

1960–1962

1962–1964

1963–1966

1963–1964

1964–1965

1966–1971

1968–1971

1971–1975

1972–1973

1974–1975

Early 1975

1975–1976

This ident was animated by Robert Abel & Associates.

1976–1977

1977–1978

1978–1979

1979–1980

1980–1981

1981–1982

1982–1983

1983–1984

1984–1985

1985–1986

1986–1987

1987–1988

1988–1989

1989–1990

1990–1991

1991–1992

1992–1993

1993–1996

1996–1998

1998–2001

2001–2002

2002–2003

2003–2004

2004–2005

2005–2006

2006–2007

2007–2013

2007–2008

2008–2010

2010–2011

2011–2013

2013–2014

2014–2016

Slogans


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