ABC (United States)/Other

Logos

1948–1953

Print logo from 1950

1962–present

Text-only version

Rare alternate logo seen in magazine advertisements back in the mid 1960's

1963–1971

Tri-color variation, used to designate color programs.

1988–2007

The original Paul Rand logo was slightly modified in 1988. This version of the design was presumably meant to make the logo clearer at smaller sizes (as evidenced by the thinner strokes on the letters and the short ascender on the "b"), but was also frequently used at larger ones. Some ABC affiliates, along with the ABC Family cable channel continue to use the 1962 design in their logos. This logo was still used on the ABC Kids block on ABC until it got replaced with Litton's Weekend Adventure.

Thinner version

Red version, with thinner text, used to represent ABC stations at the time on program guides

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Watermark version (1993-2007)

Logo seen on a Dish Network mail pamphlet

1999 (unused)

ABC approached graphic designer Paul Barnes to redesign the classic Paul Rand logo. He designed a logo which was never used.[1]

2006–2007

2007–2013

Alternative version

Watermark version (2007-2013)

2013–present

Gold version, formerly used as the main on-screen logo in primetime

Blue version, currently used in network promotions and ABC News, as well as some O&O's and affiliates

Red version, currently used in network promotions and ESPN on ABC, as well as some affiliates and--until 2018--breaking news coverage

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Watermark version (2013-2018)

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Watermark version (2018-present)

On-screen logos and idents

1948–1952

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Network ID from 1948

1952–1953

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Network ID from 1952

1953–1956

Network ID from 1953

Network ID from 1953

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1956–1962

Network ID from 1956

Off-air version

1960–1962

1962–1964

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Network Telop

1963–1966

Color Network ID

B&W copy of Color ID

1963–1964

Network ID

1964–1965

Network Promo ID

Network ID

1966–1971

Network Telop

Network ID

Network ID from 1969

1968–1971

Network Telop from 1968

Network Promo ID from 1969

1971–1975

Network ID from 1971–1974

Network Telop from 1971–1975

Network Promo ID from 1971–1972

1972–1973

Network Promo ID from 1972–1973

1974–1975

Network Promo ID

Early 1975

Network Promo ID

Network Promo ID A

1975–1976

Network ID

Network Promo ID as seen in the 1993 40th anniversary promo

This ident was animated by Robert Abel & Associates.

1976–1977

Network ID

Network ID Telop

Network ID Telop A

1977–1978

Network ID

Network ID Telop

1978–1979

Network ID

Network ID Telop

Network ID

Network ID Telop

1979–1980

Network ID

Network ID Telop

1980–1981

Network ID

Network ID

Network ID Telop

1981–1982

Network ID

Network ID

Network ID Telop

1982–1983

Network ID

1983–1984

Network ID

Network ID Telop

1984–1985

Network ID A

Network Telop ID A

Network ID B

Network Telop B

1985–1986

Network ID
Animated by Cranston-Csuri Productions

1986–1987

Network ID

1987–1988

Network ID

1988–1989

Network ID

Promo ID from 1988

1989–1990

Network ID

1990–1991

Network ID

1991–1992

Network ID

1992–1993

Network ID

Network ID A

1993–1996

Network ID

1996–1998

Network ID from 1996–1997

Network ID B from 1996–1997

Network ID C from 1996–1997

Network ID with URL from 1997–1998

Network ID A from 1997–1998

Network ID B from 1997–1998

Network ID C from 1997–1998

Network Promo from 1997–1998

ABC 1998 Oscar ID

1996 Saturday Morning ID (Mice)

1996 Saturday Morning ID (Frogs)

1998–2001

Network Promo ID from 1998

Original Network ID

Alternate ID (modified for legal station ID lower-third)

America's Broadcasting Company (1999)

America's #1 Broadcasting Company (2000)

Little Dot version (1998)

2001–2002

Network ID

2002–2003

Network ID
Animated by Troika Design Group

Network Promo ID from 2002

50th Anniversary Tag from 2003

2003–2004

Network ID

Network ID from 2004 Mid-Season

2004–2005

Network ID
Animated by Troika Design Group

2005–2006

Network ID

Network Legal ID

2006–2007

Network ID

Network Legal ID

2007–2013

Network ID

2007–2008

Network ID

Supplemental ID color scheme used for ABC News from 2007

Promo ID with URL from 2007

2008–2010

Network ID

2010–2011

Network ID

2011–2013

Network ID

2013–2014

Network ID

Supplemental ID color scheme used for ABC News

2014–2016

Network Promo ID

Network Promo ID A

Slogans

Meet Us In September (1969)

Meet Us In September (1969)

Let's Get Together (1970)

This is the Place to Be! (1971)

This is the Place to Be! (1972)

What You See on ABC... (1974)

Welcome to the Bright New World of ABC (1975)

Let Us Be the One! (1976)

Still the One! (1977)

We're the One! (1978)

Still the One! (1979)

You and Me and ABC (1980)

Now is the Time! (1981)

...ABC is the Place! (1981)

Come On Along! (1982)

That Special Feeling! (1983)

We're With You (1984)

You'll Love It (1985)

We Belong Together (1986)

Something's Happening (1987)

Something's Happening (1988)

Something's Happening (1988)

Something's Happening (1989)

"America's Watching" (1990)

America's Watching (1991)

It Must Be ABC (1992)

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