For other related logos and images, see:
The channel launched with a three-dimensional logo of the numeral two. The previous idents were produced in part by Amanda Dennis (known for her work on Australia Wide, and Good Game), and were used in some form since the channel's launch, until the 2008 rebrand. The channel's original slogan was "More Choice, More Often". All promos featured the "Big 2" placed in famous and iconic Australian locations, such as Port Jackson, the Melbourne Exhibition and Convention Centre and the Northern Territory. The "Big 2" was somewhat similar to the on-air mascot of BBC Two in appearance. However, the logo was modified for the promotion of the channel's launch, and for various sporting events, notably the channel's launch, where the logo appeared under-construction, and during the promotion of Australians Women's Netball where it took on the appearance of a netball.
On 8 February 2008, ABC2 updated to a yellow logo, and slogan to "Connecting 2", as well as moving its digital terrestrial broadcast from Channel 21 to Channel 22. In addition to this, the slogan "More Choice, More Often" was replaced with "Connecting 2". After concerns in some sections of the media that the 43-year-old Lissajous curve brand was to disappear completely, ABC management reaffirmed that it would remain in use by the corporation.
On 1 April 2011 the logo was rebranded to look similar to that of the logo used by the ABC (formerly ABC1), and the slogan replaced with "Always Brighter". On 20 July 2014 following the main channel's rebrand to the 1974 Lissajous curve logo, new variants of the ABC2 logo were introduced to fit with the classic Lissajous curve. However, the 2011 logo remained in use on-screen with it and the 2014 variant used interchangeably.
On 4 December 2017 to end ABC2's 12-year run, the channel underwent a major re-branding and thus it has been renamed ABC Comedy, a channel which specialises in comedy programs, including original shows, stand-up routines, international offerings and it's first announced show Tonightly with Tom Ballard; a news-based comedy show.
As a method of cost-cutting across the company, ABC Comedy is reportedly set to be rebranded and return to a general entertainment format sometime in mid-2020.
Free-to-air television in Australia
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