This page only shows primary logo variants. For other related logos and images, see:
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Main logo
ABC for Kids
1989–2009
1989–1998
ABC Kids was created in 1989 as a music label called ABC For Kids. The logo featured six blocks (3 across and down) with the top row lettered "A", "B" and "C", and the bottom row featuring an apple, a bee and a carrot beneath their respective letter. On 13 September 1991, all children's programming on the ABC was organised into a daily broadcasting block. This new programming block featured a range of programming ranging from preschoolers to young children. The programs on this block were also released on video (and later, on DVD).
Two idents were made for this programming block at it's lifetime, the first one (which is 2D animated, debuted in 1992 on ABC For Kids Video Hits Volume 2 and ABC For Kids Live In Concert) is focused on the bee carrying a banner containing the letters of the logo. The second (which is done in CGI animation, debuted on November 28, 1994 on ABC For Kids Lots of Great Songs), focuses on several insects and animals (themed on the three letters) changing into another one before turning into each letter's respective object.
1998–2009
In 1998, the logo was altered with the "FOR KIDS" text being changed to purple and becoming larger. Despite the ABC's 2002 rebrand, this logo continued to use the 1974 ABC logo until its makeover in 2009.
2009–2015
In February 2009, ABC For Kids changed their logo to a 3D render variant of its 1989 logo. This logo appears to be made in the 3DS Max software.
The main ident of the time is a predecessor to the ident from 1994 from the first era, and was made by ZSPACE. It features Australian animals and insects (all themed on the three letters), with live-action children interacting in a colored void, with the boxes and the letters "A", "B", and "C" seen in the background during the ident. The short intro without the kids (which was used at the end of DVDs) made a surprise appearance on the 2018 DVD of The Best of The Wiggles.
ABC KIDS
2015–2020
On March 2, 2015, ABC For Kids was rebranded to ABC Kids dropping the "For" and a new logo was unveiled as well. The new logo is a modernized variant of both ABC For Kids logos between 1989 and 2009 and its identity was developed by Australian brand agency Hulsbosch. Most of the idents from the ABC4 Kids logo's second set from 2014 still remained in use at the time, so the logo and jingle itself is different.
ABC Kids
2020–present
On March 17, 2020, just in time for the premieres of Series 2 of Bluey and The Wiggles' World, ABC Kids unveiled a new logo. This logo looks similar to the ABC Me logo, with the rebrand featuring three animated characters, (Apple, Bee, and Croc; the crocodile replaced the carrot) and was designed by ABC's in-house creative team, ABC Made.
The channel's main idents of the time show the three characters playing and interacting with each other, as well as dancing with children.
TV channel
ABC Kids (first era)
2001–2009
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ZSPACE(aka Lissajous)
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On August 1, 2001, the ABC For Kids timeslot was rebranded ABC Kids and its content expanded to include new shows for older children, as well as younger children. A new logo was also introduced, featuring a solid green Lissajous curve (taken from the ABC logo from the same year) overlaid with "abckids" in lowercase blue letters, with the "c" being placed lower than the other letters. The opening and closing idents were made by ZSPACE, who also did the idents for the next logo. This logo was also used on videos, DVD's and CD's.
The idents from 2001 to 2009 are a mix of animation, CGI and live-action, and depends on each one. The idents from 2005-2008 are based on ABC TV's "There's More to..." idents from the same year which have the logo turning into a screen, with live-action children playing, or showing scenes from ABC Kids shows of the time with the tagline "More {ident tag}...".
ABC for Kids On 2
2009–2011
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4 December, 2009
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In December 2009, the ABC Kids block on ABC2 got it's own look as ABC for Kids On 2, which made it more unique compared to what it was previously on ABC1 and ABC2 as ABC For Kids.
ABC4 Kids
2011–2015
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Vandal Sydney
Motion Foundry
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Futura Condensed
DIN 1451 (ABC Logo)
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On May 2, 2011, the ABC2 children's block was rebranded ABC4 Kids and was refocused as a part-time channel for preschoolers sharing the same bandwidth of ABC2 between 6am and 7pm. A new logo based on the ABC3 logo was also introduced and it was used in some colour variants; blue, green, and red. The pink variant was only used until it was retired in 2012. The first set of idents debuted on 2 May 2011, and were made by Vandal Sydney. A second set of idents debuted on 3 April 2014, and were made by Motion Foundry. On 2 March 2015, the name of the channel was rebranded back into ABC Kids.
ABC Kids (second era)
2015–2020
See the main logo here.
2020–present
See the main logo here.
