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IMG 6293 ABCKids-1- EA238D2C-4BA4-4F51-AEBE-14E9144799C0 ABC4 Kids 2011 ABC Kids 2015 ABC Kids (2020)
1989–2009 2001–2009 2009–2011 2011–2015 2015–2020 2020–present

ABC for Kids (first era)


IMG 6293

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ABC Kids was created in 1989 as a music label called ABC For Kids. The logo featured six blocks (3 across and down) with the top row lettered "A", "B" and "C", and the bottom row featuring an apple, a bee and a carrot beneath their respective letter. On 13 September 1991, all children's programming on the ABC was organised into a daily broadcasting block. This new programming block featured a range of programming ranging from preschoolers to young children. The programs on this block were also released on video (and later, on DVD). This logo kept the 1974 ABC logo until February 2009.

ABC Kids (first era)



On 1 August 2001, the ABC For Kids timeslot was rebranded abckids and its content expanded to include new shows for older children, as well as younger children. A new logo was also introduced, featuring a solid green Lissajous curve (taken from the ABC logo from the same year) overlaid with "abckids" in lowercase blue letters, with the "c" being placed lower than the other letters.

ABC for Kids (second era)



In February 2009, ABC For Kids changed their logo to a 3D render variant of its 1989 logo. This logo appears to be made in the 3DS Max software. At the same time, the ABC For Kids channel expanded from ABC1 to ABC2 as ABC for Kids on 2.

ABC4 Kids


ABC4 Kids 2011

The ABC2 children's block was rebranded ABC4 Kids and was refocused as a part-time channel for preschoolers sharing the same bandwidth of ABC2 between 6am and 7pm. A new logo based on the ABC3 logo was also introduced and it was used in some colour variants; blue, green and red.

ABC Kids (second era)


ABC Kids 2015

On 2 March 2015, the name of the channel was changed back to ABC Kids from the first era and a new logo inspired by the classic children's logo, which was unveiled recently. The new logo is a modernized variant of both ABC For Kids logos between 1989 and 2009. The new identity was developed by Australian brand agency Hulsbosch. Most of the idents from the ABC4 Kids logo would still remain so the logo and jingle itself is different.


ABC Kids (2020)

On 17 March 2020, ABC Kids unveiled a new logo, which was first used on-air. This logo looks similar to the ABC Me logo, which was previously introduced in 2016 (as it was rebranded from ABC3). The rebrand itself features three animated characters, (Apple, Bee, and Croc) and was designed by ABC's in-house creative team, ABC Made.

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