This page only shows primary logo variants.
For other related logos and images, see:


1989–2009 2001–2009 2009–2011 2011–2015 2015–2020 2020–present
1989–2009 2001–2009 2009–2011 2011–2015 2015–2020 2020–present

ABC for Kids (first era)


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ABC Kids was created in 1989 as a music label called ABC For Kids. The logo featured six blocks (3 across and down) with the top row lettered "A", "B" and "C", and the bottom row featuring an apple, a bee and a carrot beneath their respective letter. On 13 September 1991, all children's programming on the ABC was organised into a daily broadcasting block. This new programming block featured a range of programming ranging from preschoolers to young children. The programs on this block were also released on video (and later, on DVD). This logo kept the 1974 ABC logo until February 2009.

Two idents were made for this programming block at it's lifetime, the first one (which is 2D animated, debuted in 1992 on ABC For Kids Video Hits Volume 2 and ABC For Kids Live In Concert) is focused on the bee carrying a banner containing the letters of the logo. The second (which is done in CGI animation, debuted on November 28 1994 on ABC For Kids Lots of Great Songs), focuses on several insects and animals (themed on the three letters) changing into another one before turning into each letter's respective object.

ABC Kids (first era)


Designer:  ZSPACE
Typography:  Unknown
Also known as:  Lissajous

On 1 August 2001, the ABC For Kids timeslot was rebranded abckids and its content expanded to include new shows for older children, as well as younger children. A new logo was also introduced, featuring a solid green Lissajous curve (taken from the ABC logo from the same year) overlaid with "abckids" in lowercase blue letters, with the "c" being placed lower than the other letters. The opening and closing idents were made by ZSPACE, who also did the idents for the next logo.

The idents from 2001 to 2009 are a mix of animation, CGI and live-action, and depends on each one. The idents from 2005-2008 are based on ABC TV's "There's More to..." idents from the same year which have the logo turning into a screen, with live-action children playing, or showing scenes from ABC Kids shows of the time with the tagline "More {ident tag}...".

ABC for Kids (second era)


Designer:  ZSPACE
Typography:  Unknown

In February 2009, ABC For Kids changed their logo to a 3D render variant of its 1989 logo. This logo appears to be made in the 3DS Max software. At the same time, the ABC For Kids channel expanded from ABC1 to ABC2 as ABC for Kids on 2. This logo can still be seen on some ABC For Kids DVDs until 2018.

The main ident of the time is a predecessor to the ident from 1994 from the first era, and was made by ZSPACE. It features Australian animals and insects (all themed on the three letters), with live-action children interacting in a colored void, with the boxes and the letters "A", "B", and "C" seen in the background during the ident.

ABC4 Kids


ABC4 Kids 2011.svg
Designer:  Vandal Sydney

Motion Foundry

Typography:  Futura Condensed

DIN 1451 (ABC Logo)

On 2 May 2011, the ABC2 children's block was rebranded ABC4 Kids and was refocused as a part-time channel for preschoolers sharing the same bandwidth of ABC2 between 6am and 7pm. A new logo based on the ABC3 logo was also introduced and it was used in some colour variants; blue, green, and red. The pink variant was only used until it was retired in 2012. The first set of idents debuted on 2 May 2011, and were made by Vandal Sydney. A second set of idents debuted on 3 April 2014, and were made by Motion Foundry.

ABC Kids (second era)


ABC Kids 2015.svg
Designer:  Hulsbosch

Motion Foundry

Typography:  Gotham Black

On 2 March 2015, the name of the channel was changed back to ABC Kids from the first era and a new logo inspired by the classic children's logo, which was unveiled recently. The new logo is a modernized variant of both ABC For Kids logos between 1989 and 2009. The new identity was developed by Australian brand agency Hulsbosch. Most of the idents from the ABC4 Kids logo's second set from 2014 still remained in use at the time, so the logo and jingle itself is different in it's idents.


ABC Kids (2020).svg
Designer:  ABC Made
Typography:  ABC Sans

On 17 March 2020, ABC Kids unveiled a new logo, which was first used on-air. This logo looks similar to the ABC Me logo, which was previously introduced in 2016 (as it was rebranded from ABC3). The rebrand itself features three animated characters, (Apple, Bee, and Croc; the crocodile replaced the carrot) and was designed by ABC's in-house creative team, ABC Made.

The channel's main idents of the time show the three characters playing and interacting with each other, as well as dancing with children. In the making of the channel's Character Spotlight and Dance Mode idents, the children were first filmed in front of a blue screen on a specially designed set on stage, and additional effects, backgrounds and animation were being done in post-production to create the final idents that you see on-air.