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Disney's One Saturday Morning[]

1997–2002[]

1997–2000[]

Osm 8
Designer:  Zander's Animation Parlour
The Ink Tank
Lee Hunt Associates
Typography:  Gill Sans
Launched:  September 13, 1997

After Disney formally took over ABC's operations, Disney's head Michael Eisner sought to create a Saturday morning block that was different from those carried by its competitors at the time. In February 1997, Peter Hastings left Warner Bros. Animation and joined Disney, where he was tasked with overhauling ABC's Saturday morning lineup in order to compete against Fox Kids and Kids' WB. On September 13, 1997, Disney's One Saturday Morning premiered on ABC and it became a massive success, beating Fox Kids during its first season to be the most-watched Saturday morning block on broadcast television.

Bumper Variants

Other Variants

2000–2002[]

The logo was modified in 2000, with the stylized "1" redesigned, as well as the ABC logo being moved to the "o" in "Morning."

New osm 7

ABC Kids[]

2002–2011[]

ABC Kids Logo
Designer:  Unknown
Typography:  Helevetica Neue Condensed Black (modified)
Launched:  September 14, 2002

On July 23, 2001, the Walt Disney Company purchased Fox Family Worldwide, primarily for its Fox Family Channel, which was included in the sale as well as Saban Entertainment, a company in which Fox purchased a 50% interest in 1994.

On September 14, 2002, ABC rebranded its Saturday morning block, as a subtle nod to the Fox Kids brand acquired by Disney through its purchase of Fox Family Worldwide, to ABC Kids (as a result of the sale, Fox Kids ceased to exist; Fox's children's program lineups would be handled from that point onward by 4Kids Entertainment until 2008).

In March 2010, ABC decided it would cease to provide children's programming during the Saturday morning timeslot. In April 2010, ABC announced that it had reached a deal with Litton Entertainment to produce six, all-new, original half-hour E/I series exclusively for ABC stations. In May 24th, 2011, ABC and Litton announced the bIock for the fall 2011-12 season called ABC Weekend Adventure. On August 27th, 2011, ABC ended its Saturday Morning block and was replaced by Litton's Weekend Adventure on September 3rd, 2011.

ABC Kids (United States)
Litton's Weekend Adventure
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