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2005–2012 2012–2020 2020–present
2005–2012 2012–2020 2020–present

ABP Ananda is the leading Bengali TV news channel in India. Launched in 2005 as Star Ananda, as a joint venture between the ABP Group and Star TV, ABP Group acquired full control of the channel (as well as Star’s other news channels at the time, Star News and Star Majha) in 2012, renaming them to use the ABP name on 1 June 2012. Its competitors include Zee 24 Ghanta, Kolkata TV, News Time Bangla, News18 Bangla and Calcutta News.

Since its inception, it has used the slogan Egiye Thake, Egiye Rakhe (Stays Ahead, Keeps You Ahead).

Star Ananda

2005–2012

Star Ananda.png

Star Ananda was launched on 1 June 2005 as a joint venture between Star TV and ABP Group. The channel has used mostly the same idents and theme music since its launch, as well as the slogan Egiye Thake, Egiye Rakhe (Stays Ahead, Keeps You Ahead). After 7th Anniversary, Abp Was renamed.

Star_Ananda_Ident_2005

Star Ananda Ident 2005

ABP Ananda

2012–2020

ABP Ananda.jpg

Star India exited the news business in 2012, selling it to the ABP Group, which already had a stake in Star Ananda. Therefore, on 1 June 2012, Star News (Hindi), Star Ananda (Bengali) and Star Majha (Marathi) were renamed to ABP News, ABP Ananda and ABP Majha, respectively.

Two weeks later, on 17 June, Bengali entertainment channel Star Jalsha, ABP Ananda’s former sister channel, introduced a new graphics package that lasted it until February 2019.


2020–present

ABP Ananda.svg

The channels and properties of the ABP Network (ABP News, ABP Ananda, ABP Majha, ABP Asmita, ABP Sanjha, ABP Ganga and the news portal ABP Live) rebranded with a new logo scheme on 16 December 2020, removing the box from around the channel logos. The new brand identity was conceptualised by Saffron Brand Consultants.

Moreover, all the TV channels moved their logo bugs from the traditional top right corner, the standard for most Indian news channels, to the rarely-used bottom left corner (which was always used by ABP Ganga since its launch in 2019).


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