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ABP Ganga is a regional news channel from the ABP News Network, launched on 15 April 2019, that covers the Hindi-speaking north Indian states of Uttar Pradesh and Uttarakhand.[1] It is named after the river Ganga (Ganges).

Unlike other such channels, ABP Ganga is not explicitly branded with the names of the states. Moreover, Zee’s Big Ganga is targeted at the Hindi- and Bhojpuri-speaking states of Bihar and Jharkhand, rather than Uttar Pradesh and Uttarakhand.

2019–2020

ABP Ganga.png

2020–present

ABP Ganga.svg

The channels and properties of the ABP Network (ABP News, ABP Ananda, ABP Majha, ABP Asmita, ABP Sanjha, ABP Ganga and the news portal ABP Live) rebranded with a new logo scheme on 16 December 2020, removing the box from around the channel logos. The new brand identity was conceptualised by Saffron Brand Consultants.

Moreover, all the TV channels moved their logo bugs from the traditional top right corner, the standard for most Indian news channels, to the rarely-used bottom left corner (which was always used by ABP Ganga since its launch in 2019).


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