ABP Majha is the leading Marathi TV news channel in India. Launched in 2007 as Star Majha, as a joint venture between the ABP Group and Star TV, ABP Group acquired full control of the channel (as well as Star’s other news channels at the time, Star News and Star Ananda) in 2012, renaming them to use the ABP name on 1 June 2012. Its competitors include Zee 24 Taas, News18 Lokmat, TV9 Marathi, Saam TV and Jai Maharashtra.
Star India exited the news business in 2012, selling it to the ABP Group, which already had a stake in the Bengali news channel Star Ananda. Therefore, on 1 June 2012, Star News (Hindi), Star Ananda (Bengali) and Star Majha (Marathi) were renamed to ABP News, ABP Ananda and ABP Majha, respectively.
The channels and properties of the ABP Network (ABP News, ABP Ananda, ABP Majha, ABP Asmita, ABP Sanjha, ABP Ganga and the news portal ABP Live) rebranded with a new logo scheme on 16 December 2020, removing the box from around the channel logos. The new brand identity was conceptualised by Saffron Brand Consultants.
Moreover, all the TV channels moved their logo bugs from the traditional top right corner, the standard for most Indian news channels, to the rarely-used bottom left corner (which was always used by ABP Ganga since its launch in 2019).
