ABS-CBN

This article is about the television channel. For the media conglomerate and network's corporate name, see ABS-CBN Corporation.

This page only shows primary logo variants.

For other related logos and images, see:

Contents

1953–1961	1956–1961	1961–1963	1963–1967


1967–1972	1986–2000	2000–2014	2014–2020

ABS-CBN (an initialism of the network's former names, Alto Broadcasting System - Chronicle Broadcasting Network) was a Philippine commercial broadcast television network that is the flagship property of ABS-CBN Corporation, a company under the Lopez Group, ran by the Lopez family.

Alto Broadcasting System

1953–1961

Designer:

Unknown

Typography:

Plaza/DK Carambola

Launched:

October 23, 1953

Alto Broadcasting System (1953, alternate).svg

ABS-CBN was founded on October 23, 1953 as ABS known as Alto Broadcasting System. The logo used consisted of a triangle representing a transmitter tower and a circle representing its signals - a precursor of sorts to the iconic logo style that would be launched 10 years later.

Chronicle Broadcasting Network

1956–1961

Designer:

Unknown

Typography:

Bank Gothic

Launched:

September 24, 1956

The logo of Chronicle Broadcasting Network (CBN) consisted of three blocks with the text CBN.

ABS-CBN

1961–1963

In 1961, with the opening of the network's first provincial station in Cebu, ABS and CBN merged to form "ABS-CBN". The first logo of the newly-formed network consisted of a black box with the ABS and CBN names on it, and a big letter B connecting the ABS and CBN names. The logo is placed between two numbers, 3 and 9, which then represented the network's owned channels in Metro Manila during this period, with both numbers having their own "channel" name placed on top, thus representing the names "Channel 3" and "Channel 9".

1963–1972; 1986–2000 (ABS-CBN Malayan typeface era)

1963–1967

A simplified version of ABS' former symbol was used in 1963. The symbol, which appeared together with the ABS-CBN name in the form of Malayan letters, had four rings, the transmitter appearing in the simplified form of a triangle, and the rectangle being replaced by a square frame appearing with rounded edges.

The merged ABS and CBN acronyms concept was again used 33 years later in 2000.

1967–1972; 1986–2000

1967–1972

The now-iconic design consisting of three rings, a line, and a square made its debut on February 1, 1967. The logo, then in monochrome black and white, had three rings that represent the three island groups of the Philippines (Luzon, Visayas, and Mindanao) and a vertical line signifying a transmitter, with a square enclosing the symbol. The symbol resembles a lollipop and spinning top toy (trumpo in Filipino), and also resembling the logo of American recording companies Columbia Records and CBS Records International (although Columbia Records and CBS Records International has a vertical line underneath the circles instead of within the circles and also have a left-slant line, and a black circle at the middle).

The ABS and CBN letters are separated, with ABS on top and CBN at the bottom - possibly an ode to ABS (formerly owned by the Quirino family until 1957) and CBN (owned by the Lopez family) being once two separate entities prior to 1961.

1986–2000

In time for the color television broadcasts in the mid 1960's, ABS-CBN started incorporating the now-iconic RGB colors into the rings of its logo. Also, the white frame was swapped for a black box outline. The logo was used in 1970 to promote color broadcasting and ended in 1972.

2000–2020 (ABS-CBN Rotis typeface and Crystal Plane era)

2000–2014

Designer:

Unknown

Typography:

Rotis Semi Serif

Launched:

January 1, 2000

The logo was given a major revamp on January 1, 2000, with the dawn of the new millennium. The ABS and CBN acronyms merged again after 33 years but the ABS-CBN text is located below the symbol instead of the above like the 1963–1967 logo and the hyphen is used between the acronyms instead of a dot. The three rings and vertical line remain, but the outlined black box encasing them was removed and replaced by a grey square. The ABS and CBN acronyms are now also in Rotis Semi Serif typeface which became the network's official typeface for the next 20 years.

2014–2020

Designer:

FutureBrand

Typography:

Rotis Semi Serif (Modified)
Gotham
Gotham Black

Launched:

October 7, 2013 (reveal/secondary)
January 1, 2014 (official)

On October 7, 2013, ABS-CBN modified its 2000 logo design as part of the network's 60th anniversary and preparation for digital television broadcasts where the typeface of the name has been simplified by removing the serifs, the rings and vertical line are drawn thicker, and the grey square is replaced with a white square. The removal of the serifs also modified the letter "C" as where the serif for the "B" from the 2000 logo was used to be located is now overtook by the "C". The letter "S" and the hyphen are now the only retaining aspect from the 2000 logo, with the "S" still uses the 2000 typeface. It was originally launched as a secondary logo on October 7, 2013 as it was used at the end of its 2013 Christmas Station ID "Magkasama Tayo sa Kuwento ng Pasko", on 2013 Barangay Elections logo and at the back of Tulong Na, Tabang Na, Tayo Na t-shirt, and then officially became the network's primary logo on January 1, 2014. Gotham and Gotham Black became the network's typeface for most uses, with Rotis Semi Serif is now only used in the ABS-CBN text.

On May 5, 2020, ABS-CBN was issued a cease and desist order by the National Telecommunications Commission (NTC), after the NTC refused to renew the network's franchise, resulting in its shutdown. Two months later on July 10, 2020, the House Committee voted 70-11 to reject the franchise renewal of the network. As a result of the non-renewal of its broadcast franchise, it was replaced by other channels owned by the network such as Kapamilya Channel (launched on June 13, 2020 through cable and satellite providers) and A2Z (through ABS-CBN's blocktime agreement with ZOE Broadcasting Network), and blocktime agreements with other networks such as TV5 (for ASAP Natin 'To and FPJ: Da King since January 24, 2021, and Primetime Bida shows since March 8, 2021) and GMA Network (for Star Cinema movies). However, it is still used for corporate purposes, logo of the network's parent company of the same name, divisions such as ABS-CBN Entertainment, as opening logo of some shows, and at the end of Christmas and Summer station IDs that were released after the shutdown of the main ABS-CBN terrestrial channel such as the 2020 Christmas Station ID "Ikaw ang Liwanag at Ligaya" and 2021 Summer ID "Feel Good Pilipinas".