ABS-CBN

This article is about the television channel. For the media conglomerate and network's corporate name, see ABS-CBN Corporation.

This page only shows primary logo variants. For other related logos and images, see: Idents Logo Variations On-Screen Watermarks Opening variants Other

1953–1957	1956–1961	1957–1961	1961–1962	1962–1964	1964–1966	1966–1968
1968–1972	1969–1972	1986–1996 (primary), 1996–2000 (secondary)	1996–2000	2000–2014	2014–2020

ABS-CBN (an initialism of the network's former names, Alto Broadcasting System - Chronicle Broadcasting Network) was a Philippine commercial broadcast television network that is the flagship property of ABS-CBN Corporation, a company under Lopez Holdings Corporation, ran by the López family.

Alto Broadcasting System

1953–1957

Designer:  Unknown

Typography:  Plaza DK Carambola

Launched:  October 23, 1953

ABS-CBN was founded on October 23, 1953 as ABS known as Alto Broadcasting System.

1957–1961

Chronicle Broadcasting Network

1956–1961

Designer:  Unknown

Typography:  Unknown

Launched:  September 24, 1956

ABS-CBN

1961–1962

In 1961, with the opening of the network's first provincial station in Cebu, ABS and CBN merged to form "ABS-CBN". The logo is placed between two numbers, 3 and 9, which then represented the network's owned channels in Metro Manila during this period.

1962–1964

Designer:  Jun Jison Iggy Vitalis

Typography:  Custom

Launched:  1962

1964–1968

1964–1966

Designer:  Jun Jison Iggy Vitalis Eugenio Lopez, Jr.

Typography:  Custom

Launched:  1964

1966–1968

Designer:  Jun Jison Iggy Vitalis Eugenio Lopez, Jr.

Typography:  Custom

Launched:  January 1966

In time for the color television broadcasts in December 1966, ABS-CBN started incorporating the now-iconic RGB colors into the first 3 rings of its logo. Also, the logo was being modified. The logo was used to promote color broadcasting.

1968–1972

Designer:  Jun Jison Iggy Vitalis Eugenio Lopez, Jr. Wili Fernandez (wordmark)

Typography:  ABS-CBN Contemera

Launched:  1968

The now-iconic design consisting of three rings, a line, and a square made its debut on 1968. The logo, then in monochrome black and white, had three rings that represent the three island groups of the Philippines (Luzon, Visayas, and Mindanao) and a vertical line signifying a transmitter, with a square enclosing the symbol. The symbol resembles a lollipop and spinning top toy (trumpo in Filipino).

The logo was revived in 1986 campaigning with Watch Us Do It Again and promoting the network as The Star Network, however the 1986 logo was used on some purposes.

1969–1972

Designer:  Jun Jison Iggy Vitalis Eugenio Lopez, Jr. Wili Fernandez (wordmark)

Typography:  ABS-CBN Contemera

Launched:  1969

The network suffered its first setback with the declaration of martial law by president then dictator Ferdinand Marcos Sr. On September 23, 1972, two days after the signing of Proclamation No. 1081, ABS-CBN and its affiliate stations were seized. Almost 10,000 employees lost their jobs as a result of the takeover and shutdown of ABS-CBN. One year later, it was replaced with Banahaw Broadcasting Corporation on November 4, 1973.

1986–1996 (primary), 1996–2000 (secondary)

Designer:  Jun Jison Iggy Vitalis Eugenio Lopez, Jr. Wili Fernandez (wordmark)

Typography:  ABS-CBN Contemera

Launched:  September 14, 1986

The 1968 logo underwent slight modifications once ABS-CBN returned to the air on September 14, 1986.

Despite officially being replaced in 2000, this logo is still used outside its headquarters, at the ABS-CBN Broadcasting Center building, and inside ELJ Communications Center.

1996–2000

Designer:  Jun Jison Iggy Vitalis Eugenio Lopez, Jr. Wili Fernandez (wordmark)

Typography:  ABS-CBN Contemera

Launched:  1996

2000–2014

Designer:  Jun Jison Iggy Vitalis Eugenio Lopez, Jr.

Typography:  Rotis Semi Serif (logo, on-air)

Launched:  January 1, 2000

The logo was given a major revamp on January 1, 2000, with the dawn of the new millennium.

Despite officially being replaced in 2014, ABS-CBN’s 2000 logo continued to appear in various forms. It was used as an on-screen bug until October 30, 2015, during sign-on and sign-off until March 23, 2016, and in the openings of some shows until 2018, with Wansapanataym being the last. The logo also appeared in the network's programming blocks, inside its headquarters, on microphones, service vehicles, plaques, and employee IDs. It remained visible until ABS-CBN’s main terrestrial channel shut down on May 5, 2020.

2014–2020

Designer:  Jun Jison Iggy Vitalis Eugenio Lopez, Jr. FutureBrand (logo modification and visual elements)

Typography:  Kapamilya Semi Sans (logo) Gotham and Gotham Black (on-air)

Launched:  October 7, 2013 (reveal/secondary) January 1, 2014 (official)

In 2012, as ABS-CBN prepared to celebrate its 60th anniversary in television, the network began revising its 2000–2014 logo. Executives, including Bartolome and Labayen, reviewed the brand's visual identity, exploring hundreds of designs. FutureBrand, a Singapore-based firm, was chosen to craft the new logo, which was finalized as a slightly modified version of the 2000 design. This logo was introduced on September 9, 2013, as a secondary logo and became the primary logo on January 1, 2014.

On May 5, 2020, ABS-CBN was ordered to cease broadcasts after the NTC refused to renew its franchise. Following a House Committee vote on July 10, 2020, the franchise renewal was rejected. As a result, ABS-CBN’s channel 2 frequency was handed over to ALLTV in January 2022. The network continued through cable (Kapamilya Channel) and partnerships like A2Z, TV5, and GMA Network. The logo remains in corporate use and appears in shows and station IDs released after the main channel's shutdown, including the 2020 Christmas Station ID "Ikaw ang Liwanag at Ligaya" and 2021 Summer ID "Feel Good Pilipinas."

• One Design PH
• The story behind ABS-CBN's refreshed logo

External links

• Official website

ABS-CBN (1953–1972)

Banahaw Broadcasting Corporation (1973–1986) ►

◄ Banahaw Broadcasting Corporation (1973–1986)

ABS-CBN (1986–2020)

Kapamilya Channel and A2Z (2020–present) ►