This article is about the television channel. For the media conglomerate and network's corporate name, see ABS-CBN Corporation.
This page only shows primary logo variants.
For other related logos and images, see:


1953–1961 1956–1961 1961–1963 1963–1967
1953–1961 1956–1961 1961–1963 1963–1967
1967–1972 1986–1999 2000–2014 2014–2020
1967–1972 1986–1999 2000–2014 2014–2020

ABS-CBN (an initialism of the network's former names, Alto Broadcasting System - Chronicle Broadcasting Network) was a Philippine commercial broadcast television network that is the flagship property of ABS-CBN Corporation, a company under the Lopez Group, ran by the Lopez family.

Alto Broadcasting System


ABS logo 1953 final.jpg
Designer:  Unknown
Typography:  Plaza/DK Carambola
Launched:  October 23, 1953
Alto Broadcasting System Wordmark.png
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ABS Logo 1952.png

ABS-CBN was founded on October 23, 1953 as ABS known as Alto Broadcasting System. The logo used consisted of a triangle representing a transmitter tower and a circle representing its signals - a precursor of sorts to the iconic logo style that would be launched 14 years later.

Chronicle Broadcasting Network


CBN Logo 1956.svg
CBN (Alt, 1956).svg
Chronicle Broadcasting Network Wordmark.png
Designer:  Unknown
Typography:  Bank Gothic
Launched:  September 24, 1956
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The logo of Chronicle Broadcasting Network (CBN) consisted of three blocks with the text CBN



ABS-CBN (1961).svg

In 1961, with the opening of the network's first provincial station in Cebu, ABS and CBN merged to form "ABS-CBN". The first logo of the newly-formed network consisted of a black box with the ABS and CBN names on it, and a big letter B connecting the ABS and CBN names. The logo is placed between two numbers, 3 and 9, which then represented the network's owned channels in Metro Manila during this period, with both numbers having their own "channel" name placed on top, thus representing the names "Channel 3" and "Channel 9".


ABS-CBN 1963 logo.svg

A simplified version of ABS' former symbol was used in 1963. The symbol, which appeared together with the ABS-CBN name in the form of Malayan letters, had four rings, the transmitter appearing in the simplified form of a triangle, and the rectangle being replaced by a square frame appearing with rounded edges.

1967–1972, 1986–1999



The now-iconic design consisting of three rings, a line, and a square made its debut on February 1, 1967. The logo, then in monochrome black and white, had three rings that represent the three island groups of the Philippines (Luzon, Visayas, and Mindanao) and a vertical line signifying a transmitter, with a square enclosing the symbol. The symbol resembles a lollipop and spinning top toy (trumpo in Filipino).

The ABS and CBN letters are separated, with ABS on top and CBN at the bottom - possibly an ode to ABS (formerly owned by the Quirino family until 1957) and CBN (owned by the Lopez family) being once two separate entities prior to 1961.

On that same year, the name ABS-CBN Broadcasting Corporation (later known simply as ABS-CBN Corporation since May 27, 2010 to reflect the company's diversification) became the network's corporate name and is used from February 1, 1967 to September 22, 1972 and since its reopening on September 14, 1986. Despite the usage of the ABS-CBN Corporation name as the network's corporate name since May 27, 2010 as well as the name change in the media conglomerate of the same name on the said date, the name ABS-CBN Broadcasting Corporation is still used on some uses such as the network's sign-on and sign-off (until June 26, 2012), at the end of credits of Maalaala Mo Kaya (until late 2010s), and on some news articles that are related to the network. The network's corporate name is also used as the name of the media conglomerate of the same name where it serves as its parent company.


ABS-CBN (1986).svg

In time for the color television broadcasts in the mid 1960's, ABS-CBN started incorporating the now-iconic RGB colors into the rings of its logo. Also, the white frame was swapped for a black box outline. The logo was used in 1970 to promote color broadcasting and ended in 1972.

On September 14, 1986, with the relaunch of ABS-CBN after the People Power Revolution, this logo would become the network's official symbol. This was also the first logo to be used in a horizontal format. Although this logo was officially phased out in 2000, it is still seen at the network's Audience Entrance and the Broadcast Center, on sign-on and sign-off background until March 12, 2000, an opening of Anino't Panaginip: The Hidden Chapters of Imortal from 2010 to 2011, and for certain reasons on Bantay Bata 163.



ABS-CBN (2000).svg
Designer:  Unknown
Typography:  Rotis Semi Serif
Launched:  January 1, 2000

The logo was given a major revamp on January 1, 2000, with the dawn of the new millennium. The ABS and CBN acronyms merged below, forming the unified name ABS-CBN, and was given a more refined version of its typeface. The three rings and vertical line remain, but the outlined black box encasing them was removed and replaced by a grey square. It was then later used on its break bumper from October 31, 2005 to February 4, 2014 which replaced the Star Network bumper that has in use since 1987, with the 2005–2014 break bumper started to be used five years after the 2000 logo was launched.

Although this logo was officially phased out in 2014, it continued to be used on opening of some of its shows until 2018, with the last show to use the 2000 logo is Wansapanataym, on sign-on and sign-off background until March 23, 2016, on 2009 version of the Primetime Bida logo until 2020 that was used on some uses such as the programming block's November 11-15, 2019 teaser-end bumper and at the end of a trailer of Till I Met You, on the regional versions of ABS-CBN News until 2018 such as ABS-CBN Regional News and Current Affairs Pampanga, and on the network's Philippine National Anthem until its sign-off on May 5, 2020 due to the expiration of its broadcast franchise one day earlier (May 4, 2020). It is also seen on some of the network's service vehicles, satellite dishes above the Broadcast Center, on microphone flags, and inside its studios.


ABS-CBN (2014).svg
Designer:  FutureBrand
Typography:  Rotis Semi Serif (Modified)
Launched:  October 7, 2013 (secondary)
January 1, 2014 (official)

In October 2013, ABS-CBN refreshed their then-current logo as part of the network's 60th anniversary. While the overall design remains unchanged, the typeface of the name has been simplified by removing the serifs, the rings and vertical line are drawn thicker, and the grey square is replaced with a white square. The logo was originally launched as a secondary logo on October 7, 2013 as it was used on Barangay Halalan 2013 logo and at the end of its 2013 Christmas Station ID "Magkasama tayo sa Kuwento ng Pasko", and then became the network's primary and official logo on January 1, 2014. It was then later used on its break bumper from February 5, 2014 to May 5, 2020 which replaced the 2005–2014 break bumper, as an on-screen bug logo from February 21, 2014 to May 5, 2020, and on sign-on and sign-off background from March 24, 2016 to May 5, 2020.

On May 5, 2020, ABS-CBN was issued a cease and desist order by the National Telecommunications Commission (NTC), after the NTC refused to renew the network's franchise. Due to the network's shutdown, it was replaced by cable and satellite only channel, Kapamilya Channel, which was launched on June 13. On July 10, 2020, the House Committee voted 70-11 to reject the franchise renewal of ABS-CBN. However, due to ABS-CBN's blocktime agreement with ZOE Broadcasting Network, a new free TV channel known as A2Z was launched on October 10, 2020.

This logo was still used for promotional and corporate purposes, and at the end of the network's station IDs (Christmas and Summer) even after the shutdown of its main terrestrial channel on May 2020. It is also still used on some opening variants of its shows, such as FPJ's Ang Probinsyano and Ang sa Iyo ay Akin, and on its divisions such as ABS-CBN News and ABS-CBN Entertainment (including the opening logos, title card of respective shows that are shown before the commercials and at the end of the show, and on show-exclusive break bumpers that are shown on A2Z and TV5 airing of ASAP Natin 'To and FPJ Da King (since January 24, 2021), and Primetime Bida shows (since March 8, 2021)). It is also used on the Kapamilya Channel break bumper, just before the Kapamilya Channel logo appears. The logo remained useful for its corporate name, and media conglomerate (where it serves as the network's parent company) of the same name, ABS-CBN Corporation as well as on its divisions such as ABS-CBN Entertainment and ABS-CBN News following the shutdown of the network.


  • The network's 1967, 1986, 2000, and 2014 logos resemble the logo of Columbia Records and CBS Records International (although Columbia Records and CBS Records International has a vertical line underneath the circles instead of within the circles and also have a left-slant line, and a black circle at the middle).

See also

External links

Alto Broadcasting System (1953–1961)
Chronicle Broadcasting Network (1956–1961)
ABS-CBN (1961–1972)
Banahaw Broadcasting Corporation (1973–1986)
Banahaw Broadcasting Corporation (1973–1986)
ABS-CBN (1986–2020)
Kapamilya Channel (June 13, 2020–present, cable and satellite channel space)
Jeepney TV (June 1–30, 2020, TV Plus channel space)
A2Z (October 10, 2020–present, VHF 11 channel space of blocktime with ZOE Broadcasting Network
TV5 (January 24, 2021–present, ASAP Natin 'To and FPJ: Da King (since January 24, 2021) and Primetime Bida shows (since March 8, 2021) as part of blocktime with Mediaquest)