- This article is about the television channel. For the media conglomerate and network's corporate name, see ABS-CBN Corporation.
This page only shows primary logo variants. For other related logos and images, see:
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| 1953–1961 | 1956–1961 | 1961–1963 | 1963–1967 |
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| 1967–1972 | 1986–1999 | 2000–2014 | 2014–2020 |
ABS-CBN (an initialism of the network's former names, Alto Broadcasting System - Chronicle Broadcasting Network) was a Philippine commercial broadcast television network that is the flagship property of ABS-CBN Corporation, a company under the Lopez Group, ran by the Lopez family.
Alto Broadcasting System
1953–1961
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ABS-CBN was founded on October 23, 1953 as ABS known as Alto Broadcasting System. The logo used consisted of a triangle representing a transmitter tower and a circle representing its signals - a precursor of sorts to the iconic logo style that would be launched 14 years later.
Chronicle Broadcasting Network
1956–1961
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The logo of Chronicle Broadcasting Network (CBN) consisted of three blocks with the text ''CBN''.
ABS-CBN
1961–1963
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In 1961, with the opening of the network's first provincial station in Cebu, ABS and CBN merged to form "ABS-CBN". The first logo of the newly-formed network consisted of a black box with the ABS and CBN names on it, and a big letter B connecting the ABS and CBN names. The logo is placed between two numbers, 3 and 9, which then represented the network's owned channels in Metro Manila during this period, with both numbers having their own "channel" name placed on top, thus representing the names "Channel 3" and "Channel 9".
1963–1967
A simplified version of ABS' former symbol was used in 1963. The symbol, which appeared together with the ABS-CBN name in the form of Malayan letters, had four rings, the transmitter appearing in the simplified form of a triangle, and the rectangle being replaced by a square frame appearing with rounded edges.
1967–1972, 1986–1999
1967–1972
The now-iconic design consisting of three rings, a line, and a square made its debut on February 1, 1967. The logo, then in monochrome black and white, had three rings that represent the three island groups of the Philippines (Luzon, Visayas, and Mindanao) and a vertical line signifying a transmitter, with a square enclosing the symbol.
The ABS and CBN letters are separated, with ABS on top and CBN at the bottom - possibly an ode to ABS (formerly owned by the Quirino family until 1957) and CBN (owned by the Lopez family) being once two separate entities prior to 1961.
1986–1999
In time for the color television broadcasts in the mid 1960's, ABS-CBN started incorporating the now-iconic RGB colors into the rings of its logo. Also, the white frame was swapped for a black box outline. The logo was used in 1970 to promote color broadcasting and ended in 1972.
On September 14, 1986, with the relaunch of ABS-CBN after the People Power Revolution, this logo would become the network's official symbol. This was also the first logo to be used in a horizontal format. Although this logo officially stopped its usage after 1999, it is still seen at the network's Audience Entrance and the Broadcast Center, and also used on an opening of Anino't Panaginip: The Hidden Chapters of Imortal from 2010 to 2011.
2000–2020
2000–2014
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The logo was given a major revamp on January 1, 2000, with the dawn of the new millennium. The ABS and CBN acronyms merged below, forming the unified name ABS-CBN, and was given a more refined version of its typeface. The three rings and vertical line remain, but the outlined black box encasing them was removed and replaced by a grey square.
Five years after its introduction, this logo was later used on its break bumper from October 31, 2005 to February 4, 2014, having replaced the Star Network bumper that has in use since 1987. Despite that it officially stopped its usage in 2014, it continued to be used on opening of some of its shows until 2018, with the last show to use the 2000 logo is Wansapanataym, on sign-on and sign-off background until March 23, 2016, and on some Primetime Bida teaser-end bumpers until November 2019. With the rerun of some of its teleseryes that feature the network's 2000 logo such as May Bukas Pa and 100 Days to Heaven, the 2000 logo again appears on television from March 16 until its sign-off due to the expiration of its broadcast franchise on May 5, 2020.
2014–2020
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In October 2013, ABS-CBN refreshed their then-current logo. While the overall design remains unchanged, the typeface of the name has been simplified by removing the serifs, the rings and vertical line are drawn thicker, and the grey square is replaced with a white square. The logo was originally launched as a secondary logo on October 7, 2013, and then as the new corporate logo of the company on January 1, 2014. It was then later used on its break bumper from February 5, 2014 to May 5, 2020 which replaced the 2005–2014 break bumper, and on sign-on and sign-off from March 24, 2016 to May 5, 2020.
On May 5, 2020, ABS-CBN was issued a cease and desist order by the National Telecommunications Commission (NTC), after the NTC refused to renew the network's franchise. Due to the network's shutdown, it was replaced by cable and satellite only channel, Kapamilya Channel, which was launched on June 13. On July 10, 2020, the House Committee voted 70-11 to reject the franchise renewal of ABS-CBN. However, due to ABS-CBN's blocktime agreement with ZOE Broadcasting Network, a new free TV channel known as A2Z was launched on October 10, 2020.
This logo was still used for promotional and corporate purposes, as with the case of ABS-CBN's 2020 Christmas Station ID, "Ikaw ang Liwanag at Ligaya", at one case, the shortened ZOE TV logo appeared on A2Z version. It is also still used on some opening variants of its shows, such as FPJ's Ang Probinsyano and Ang sa Iyo ay Akin, and on its divisions such as ABS-CBN News and ABS-CBN Entertainment (including the opening logos, title card of respective shows that are shown before the commercials and at the end of the show, and on show-exclusive break bumpers that are shown on A2Z and TV5 airing of some of the network's shows of its entertainment division since 2021). It is also used on the Kapamilya Channel break bumper, just before the Kapamilya Channel logo appears.
See also
External links
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ABS-CBN |
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ABS-CBN |
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1ABS-CBN franchise renewal controversy. |
Analog and Digital TV stations in Metro Cebu, Philippines
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