ABS-CBN

This article is about the television channel. For the media conglomerate, see ABS-CBN Corporation.

This page only shows primary logo variants.
For other related logos and images, see /Other, /Logo Variations, and /New Year

Contents

1953–1967 (Original Version)	1953–1967 (Computer Version)	1956–1967 (Original Version)	1956–1967 (Computer Version)	1961–1963


1963–1967	1967–1972	1986–1999	2000–2014	2014–present

Alto Broadcasting System

1953–1967 (Original Version)

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ABS-CBN was founded on October 23, 1953 as ABS known as Alto Broadcasting System.

1953–1967 (Computer Version)

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Chronicle Broadcasting Network

1956–1967 (Original Version)

1956–1967 (Computer Version)

The logo of Chronicle Broadcasting Network (CBN) consisted of three blocks with the text ''CBN''.

ABS-CBN

1961–1963

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In 1961, with the opening of the network's first provincial station in Cebu, ABS and CBN merged to form "ABS-CBN". The first logo of the newly-formed network consisted of a black box with the ABS and CBN names on it, and a big letter B connecting the ABS and CBN names. The logo is placed between two numbers, 3 and 9, which then represented the network's owned channels in Metro Manila during this period, with both numbers having their own "channel" name placed on top, thus representing the names "Channel 3" and "Channel 9". The symbol of ABS was removed, but would soon be returned to the logo after two years.

1963–1967

A simplified version of ABS' former symbol was used in 1963. The symbol, which appeared together with the ABS-CBN name in the form of Malayan letters, had four rings, the transmitter appearing in the simplified form of a triangle, and the rectangle being replaced by a square frame appearing with rounded edges.

1967–1972; 1986–1999

1967–1972

The now-iconic design consisting of three rings, a line, and a square made its debut on 1 February 1967. The logo, then in monochrome black and white, had three rings (Luzon, Visayas, and Mindanao) and a vertical line signifying a transmitter, with a square enclosing the symbol.

The ABS and CBN letters are separated, with ABS on top and CBN at the bottom - possibly an ode to ABS (erstwhile owned by the Quirino family until 1957) and CBN (owned by the Lopezes) were once two separate entities prior to 1961.

1986–1999

In time for the color television broadcasts in the mid 1960's, ABS-CBN adopted a version of the logo for its rings the RGB (red-green-blue) colors that make up a pixel on a TV image, and later on, the network's now-signature colors. Also, the white frame was switched for a black box outline. On September 14, 1986 with the reopening of ABS-CBN after People Power Revolution, the network adopted as the official logo. This was also the first logo to be used in a horizontal format.

2000–present

2000–2014

The logo was given a major revamp in January 1, 2000, with the dawn of the new millennium. The ABS and CBN names merged below, forming the name ABS-CBN, and was given a more refined version of its typeface. The three rings and vertical line remain, but the outlined black box encasing them was removed and replaced by a grey square.

2014–present

In late 2013, ABS-CBN refreshed their then-current logo. While the overall design remains unchanged, the typeface of the name has been simplified by removing the serifs, the rings and vertical line are drawn thicker, and the grey square is replaced with a white square. The logo was originally launched as a secondary logo in October 7, 2013, and then as the new corporate logo of the company on January 1, 2014.