ABS-CBN

This article is about the television channel. For the media conglomerate and network's corporate name, see ABS-CBN Corporation.

This page only shows primary logo variants. For other related logos and images, see: Logo Variations Other

Contents
1953–1961	1956–1961	1961–1963	1963–1967
1967–1972	1986–1999	2000–2014	2014–2020

ABS-CBN (an initialism of the network's former names, Alto Broadcasting System - Chronicle Broadcasting Network) was a Philippine commercial broadcast television network that is the flagship property of ABS-CBN Corporation, a company under the Lopez Group, ran by the Lopez family.

Alto Broadcasting System

1953–1961

DESIGNER Unknown

TYPOGRAPHY DK Carambola

USAGE Official

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ABS-CBN was founded on October 23, 1953 as ABS known as Alto Broadcasting System. The logo used consisted of a triangle representing a transmitter tower and a circle representing its signals - a precursor of sorts to the iconic logo style that would be launched 14 years later.

Chronicle Broadcasting Network

1956–1961

DESIGNER Unknown

TYPOGRAPHY Bank Gothic

USAGE Official

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The logo of Chronicle Broadcasting Network (CBN) consisted of three blocks with the text ''CBN''.

ABS-CBN

1961–1963

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In 1961, with the opening of the network's first provincial station in Cebu, ABS and CBN merged to form "ABS-CBN". The first logo of the newly-formed network consisted of a black box with the ABS and CBN names on it, and a big letter B connecting the ABS and CBN names. The logo is placed between two numbers, 3 and 9, which then represented the network's owned channels in Metro Manila during this period, with both numbers having their own "channel" name placed on top, thus representing the names "Channel 3" and "Channel 9".

1963–1967

A simplified version of ABS' former symbol was used in 1963. The symbol, which appeared together with the ABS-CBN name in the form of Malayan letters, had four rings, the transmitter appearing in the simplified form of a triangle, and the rectangle being replaced by a square frame appearing with rounded edges.

1967–1972, 1986–1999

1967–1972

The now-iconic design consisting of three rings, a line, and a square made its debut on February 1, 1967. The logo, then in monochrome black and white, had three rings that represent the three island groups of the Philippines (Luzon, Visayas, and Mindanao) and a vertical line signifying a transmitter, with a square enclosing the symbol. This logo is still seen outside its headquarters.

The ABS and CBN letters are separated, with ABS on top and CBN at the bottom - possibly an ode to ABS (formerly owned by the Quirino family until 1957) and CBN (owned by the Lopez family) being once two separate entities prior to 1961.

1986–1999

In time for the color television broadcasts in the mid 1960's, ABS-CBN started incorporating the now-iconic RGB colors into the rings of its logo. Also, the white frame was swapped for a black box outline.

On September 14, 1986, with the relaunch of ABS-CBN after the People Power Revolution, this logo would become the network's official symbol. This was also the first logo to be used in a horizontal format. Although this logo is no longer in use after 1999, it is still seen outside its Broadcast Center.

2000–2020

2000–2014

DESIGNER Unknown

TYPOGRAPHY Rotis

USAGE Official

The logo was given a major revamp on January 1, 2000, with the dawn of the new millennium. The ABS and CBN acronyms merged below, forming the unified name ABS-CBN, and was given a more refined version of its typeface. The three rings and vertical line remain, but the outlined black box encasing them was removed and replaced by a grey square.

2014–2020

DESIGNER FutureBrand

TYPOGRAPHY Rotis (Modified)

USAGE Secondary (October 7–December 31, 2013) Official (January 1, 2014–May 5, 2020)

In October 2013, ABS-CBN refreshed their then-current logo. While the overall design remains unchanged, the typeface of the name has been simplified by removing the serifs, the rings and vertical line are drawn thicker, and the grey square is replaced with a white square. The logo was originally launched as a secondary logo on October 7, 2013, and then as the new corporate logo of the company on January 1, 2014.

On May 5, 2020, ABS-CBN was issued a cease and desist order by the National Telecommunications Commission (NTC), after the NTC refused to renew the network's franchise license earlier in February 2020. After meeting controversy and public outcry over the initial NTC refusal, ABS-CBN was initially allowed to operate under a temporary license, with support from both Senate and Congress. Investigations by various government offices showed that the company had no deficiencies or issues. There are allegations that the NTC refusal over the renewal of the franchise was based on the network's critical news coverage of Philippine President Rodrigo Duterte's administration. Since April 2017, ABS-CBN came under fire by President Duterte due to airing various news reports that are critical to his administration, as well as other claims, including one that the network refused to air his 2016 presidential campaign ads in favor of an advertisement paid from by-then vice presidential candidate Antonio Trillanes criticizing him for his remarks on the campaign trail. However, according to the country's Commission on Elections spokesperson James Jimenez, the controversial ad was well within Election Law, under "Partisan Political Activity". Henceforth, Duterte publicly stated that he will oppose the 25-year franchise renewal of ABS-CBN. The franchise license expired on May 4, 2020, and a day later, ABS-CBN went off-air at exactly 7:52 PM (PST). This is the second time the network went shutdown since the declaration of martial law by Former President Ferdinand Marcos on September 23, 1972. Due to the network's shutdown, it was replaced by cable and satellite only channel, Kapamilya Channel, which was launched on June 13. On July 10, 2020, the House Committee rejected the franchise renewal of ABS-CBN. According to a survey released by the Social Weather Stations or SWS following the rejection of the network's franchise renewal, showed that an overwhelming majority (75%) of all Filipinos want the network back.

However, due to ABS-CBN's blocktime agreement with ZOE Broadcasting Network, a new free TV channel known as A2Z was launched on October 10, 2020.

• One Design PH
• The story behind ABS-CBN's refreshed logo

See also

• ABS-CBN S+A
• DZMM Radyo Patrol 630
• Kapamilya Channel
• MOR 101.9
• A2Z (Philippines)

External links

• Official website

ABS-CBN

Banahaw Broadcasting Corporation (1973–1986) ►

◄ Banahaw Broadcasting Corporation (1973–1986)

ABS-CBN

Kapamilya Channel (June 13, 2020–present, cable and satellite channel space) Jeepney TV (June 1–30, 2020, TV Plus channel space) A2Z (2020-present, VHF 11 channel space of blocktime with ZOE Broadcasting Network) ►