ABS-CBN Corporation

This article is about the media and entertainment conglomerate. For the television channel, see ABS-CBN.

1946–1952	1949–1952	1952–1962	1952–1957	1957–1962	1962–1966	1956–1966
1962–1966	1966–1967	1967–1968	1968–1972	1986–2000	2000–2014	2014–present

ABS-CBN Corporation, also referred to as ABS-CBN Broadcasting Corporation is a Philippine entertainment and media company based on Quezon City, Metro Manila, Philippines that is owned by Mandaluyong-based conglomerate Lopez Holdings Corporation, run by the López family. It is the country's largest entertainment and media conglomerate in terms of revenue, operating income, net income, assets, equity, market capitalization, and number of employees.

The name of the media conglomerate also serves as the corporate name of the ABS-CBN television network.

Bolinao Electronics Corporation (first era)

1946–1952

Designer:  Unknown

Typography:  Unknown

Launched:  July 11, 1946

Alternate Variant

Alternate Variant #2

The company was founded on July 11, 1946 as Bolinao Electronics Corporation by James Lindenberg, one of the founding fathers of Philippine television and an American electronics engineer who went into radio equipment assembly and radio broadcasting. The company initially focused for assembling radio equipment.

Bolinao Broadcasting System

1949–1952

Designer:  Unknown

Typography:  Unknown

Launched:  November 1949

In November 1949, with temporary permits and a franchise to operate, Bolinao Electronics Corporation established its broadcast unit, Bolinao Broadcasting System (BBS).

Alto Electronics Corporation

1952–1962

In 1952, Bolinao Electronics Corporation was renamed as Alto Electronics Corporation after the company was acquired by Antonio Quirino, brother of then-Philippine President Elpidio Quirino, who went partnered with Lindenberg to launch its TV station a year later. The word "Alto" was a contraction of Quirino's and his wife's first names, Tony and Aleli.

Alto Broadcasting System

1952–1957

Designer:  Unknown

Typography:  Plaza DK Carambola

Launched:  1952

Wordmark

Short Wordmark

In 1952, following the acquisition of Bolinao Electronics Corporation by Antonio Quirino, its broadcast unit, BBS was renamed as Alto Broadcasting System (ABS), concurrently with the renaming also of its parent as Alto Electronics Corporation.

1957–1962

On February 24, 1957, Eugenio Lopez Sr. purchased ABS along with its parent Alto Electronics Corporation from Quirino and Lindenberg. It was then followed by changing of the logo, patterned after its sister company, CBN.

1962–1966

In 1962, ABS launched its logo featuring what would be look like a red pill.

Chronicle Broadcasting Network

1956–1966

Designer:  Unknown

Typography:  Bank Gothic

Launched:  September 24, 1956

Alternate variant

Wordmark

On September 24, 1956, brothers Eugenio Lopez Sr. and Fernando Lopez founded the Chronicle Broadcasting Network (CBN). It was named after their family-owned newspaper, Manila Chronicle. The operations of CBN and Monserrat Broadcasting System (MBS) were then absorbed by Alto Electronics Corporation in 1960, becoming its subsidiaries.

Bolinao Electronics Corporation (second era)

1962–1966

BETTER LOGO NEEDED

In 1962, in honor of its founder James Lindenberg, Alto Electronics Corporation was reverted to its original name as Bolinao Electronics Corporation.

1966–1967

BETTER LOGO NEEDED

ABS-CBN Broadcasting Corporation/ABS-CBN Corporation

1967–1968

On February 1, 1967, Bolinao Electronics Corporation was renamed as ABS-CBN Broadcasting Corporation, marking its complete merger between ABS and CBN, 6 years after the launch of the ABS-CBN branding on television. The company then adopted the logo of its television network of the same name.

1968–1972; 1986–2000

1968–1972

BETTER LOGO NEEDED

Designer:  Jun Jison Iggy Vitalis Wili Fernandez (wordmark)

Typography:  ABS-CBN Contemera

Launched:  1968

1986–2000

BETTER LOGO NEEDED

Designer:  Jun Jison Iggy Vitalis Wili Fernandez (wordmark)

Typography:  ABS-CBN Contemera

Launched:  September 16, 1986

2000–present

2000–2013

Designer:  Jun Jison Iggy Vitalis Wili Fernandez (wordmark)

Typography:  Rotis Semi Serif (logo, corporate)

Launched:  January 1, 2000

On May 27, 2010, the media conglomerate started to adapt the ABS-CBN Corporation name to reflect the company's diversification, although the name ABS-CBN Broadcasting Corporation is still alternatively used nowadays such as the sign-on and sign-off of main ABS-CBN terrrestrial channel until June 26, 2012, at the end of credits of Maalaala Mo Kaya until late 2010s, and on some news articles that are related to the network and media conglomerate.

“It is a response to the changes in the media landscape brought about by technology. The media business has gone beyond merely broadcasting to encompass other platforms.”

— Eugenio Lopez III, ABS-CBN Chairman, May 27, 2010

2014-present

Designer:  Jun Jison Iggy Vitalis Wili Fernandez (wordmark) FutureBrand

Typography:  Kapamilya Semi Sans

Launched:  October 7, 2013 (reveal/secondary) January 1, 2014 (official)

External links

• Official website

◄ Bolinao Electronics Corporation (1946–1953, 1957–1967) Alto Broadcasting System/Alto Sales Corporation (1953–1957) Chronicle Broadcasting Network (1956–1957)

ABS-CBN Broadcasting Corporation/ABS-CBN Corporation (1967-1972)

Banahaw Broadcasting Corporation (1973–1986) ►

◄ Banahaw Broadcasting Corporation (1973–1986)

ABS-CBN Broadcasting Corporation/ABS-CBN Corporation (1986–present)