There are the words 'American', 'Movie' and 'Classics' in black text, and on the left and on the right there are six black lines, and on the right and on the left, there are two black stars.
1989–1993
BETTER LOGO NEEDED
Designer:
William Snyder Design
Typography:
Onyx
Launched:
1989
From 1989 to 1993, AMC used a logo either one filled diamond (for use in the acronym-only version of the logo) or two filled diamonds stacked over one another (used in the logo with the channel's full name at the time "American Movie Classics").
On September 30, 2002, AMC underwent a significant rebranding, changing its format from a classic movie channel, broadening to a more general focus on movies from all eras – as well as shortening its name to just the "AMC" abbreviation, and introducing a new logo (a rectangular outline with a lowercase and uppercase "aMC" text), which was designed by Trollbäck & Company. The rebrand also came with a new slogan, "TV for Movie People", which was dropped in 2007.
On March 31, 2013, during the third-season finale of The Walking Dead, AMC unveiled a rebranding campaign with the new slogan "Something More", and inverted the logo from a rectangular outlined box to a solid gold block with the network's acronymic name retained in the center. AMC was brought to Latin America in 2014 and the UK and Ireland in 2015, initially featuring the above logo.
On April 9, 2016, the logo became black. This logo was also launched on March 31, 2013 as an on-screen bug and as a print logo. AMC Studios continued using this logo until 2020.
