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| 1997 | 1997–1999 | 1999–2002 | 2001–2005 | 2005 | 2005–2006 |
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| 2006–2009 | 2009–2010 | 2010–2012 | 2012–2015 | 2015–2017 | |
1997
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BETTER LOGO NEEDED |
Used in the beta and earliest versions until the end of 1997.
1997–1999
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BETTER LOGO NEEDED |
1999–2002
2001–2005
New font, including the bolder "AOL". Introduced late 2001, but used concurrently with the previous for some time.
2005
From 2005, the "AIM" abbreviation was now used as the main name. There has also been a slightly modified "Running Man". This logo was used briefly, between August and November 2005.
2005–2006
A new speech-bubble logo introduced.
2006–2009
In November 2006, the Running Man was removed from the speech-bubble logo (still appeared in other parts of the product).
2009–2010
April 2009. The speech-bubble was removed and a redesigned Running Man appeared.
2010–2012
Slightly modified: larger text and no dark background. AIM shrunk in the early 2010s as Internet social networks like Facebook and Twitter gained popularity, and its fall has often been compared with other once-popular Internet services such as Myspace.
2011–2015
A completely redesigned logo in lowercase font, introduced November 2011. The "Running Man" mascot was removed entirely from the product. Logo used concurrently with the previous one until its full roll-out in February 2012.
2015–2017
A redesigned, flat Running Man, but same wordmark. Introduced August 2015.
This was AIM's final logo as it was phased out by AOL on December 15, 2017.
| Telecommunication assets Media assets Other assets Former/defunct assets Notes  |
