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This page only shows primary logo variants.
For other related logos and images, see:
1885–1900 1900–1921 1921–1939 1939–1960 1960–1964 1964–1966
1885–1900 1900–1921 1921–1939 1939–1960 1960–1964 1964–1966
1966–1969 1969–1984 1984–1999 1999–2005 2005–2015 2015–present
1966–1969 1969–1984 1984–1999 1999–2005 2005–2015 2015–present

American Telephone and Telegraph Company[]

1885–1900[]

Bell System hires 1889 logo
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The American Telephone and Telegraph Company was founded by Alexander Graham Bell in 1885.

1900–1921[]

Bell system-1915
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This is the first documented use of the "Bell System" branding.

1921–1939[]

Bell System hires 1921 logo
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Local versions of the logo included the name of the regional "baby bell" companies at the top of the ring, with the words "American Telephone & Telegraph Co." on the bottom.

1939–1960[]

Bell System 1939
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The words on the ring from the second logo stayed the same, but the typeface and the hook on the bell were changed. This was used in tandem with the 1939 logo until 1964.

1960–1964[]

Bell System 1960

The words "American Telephone and Telegraph Co. and Associated Companies" were removed from the ring.

1964-1966[]

Bell system-1964
Designer:  Unknown
Typography:  Univers Condensed
Launched:  1964

In 1964, the typeface was changed to Univers Condensed.

AT&T Corporation[]

1966–1969[]

AT&T1964Logo

In 1966, a new wordmark reading the new abbreviated name of the company, AT&T was added to the right of the Bell System logo. The phrase "and Associated Companies" was added to the bottom of the AT&T wordmark.

1969–1984[]

ATT-Bell-1969-logo
Designer:  Saul Bass
Typography:  Custom
Launched:  September 12, 1969

This is the final version of the bell logo, designed by Saul Bass. The bell logo used here would continue to be used by the seven "baby bell" companies spun off of AT&T, as well as Western Electric Company.

1984–2005[]

1984–1999[]

AT&T 1983
Designer:  G. Dean Smith
Jerry Kuyper
Saul Bass/Herb Yager Associates
Typography:  Custom
Launched:  January 3, 1984

In 1982, Saul Bass was reenlisted with designing a logo for AT&T after the Bell system broke up. Bass's company Saul Bass/Herb Leager Associates worked with Jerry Kuyper and Dean Smith to design a circle composed of twelve lines that form a segmented circle, and retain the blue color of its predecessor. The typeface was also bolded. This logo was nicknamed the "Death Star" and became AT&T's logo in 1984, when it was reincorporated. An 8-bar variant was also designed for low-visibility applications,[1][2] used in tandem with the 12-bar main variant until 2001.

1999–2005[]

AT&T 2000
Designer:  Interbrand
Typography:  Custom
Launched:  October 1999

In 1999, a rework of the eight-stripe 1984 logo with a subtle shadow was launched. AT&T's official brand guidelines concerning this rebrand ordered designers to discontinue the 12-bar globe used since 1984,[3] although use of the 12-bar globe lingered on for some years.

AT&T Inc.[]

2005–2015[]

AT&T logo
Designer:  Interbrand
Typography:  Unknown (logo)
ClearviewATT (2005-2010)
Omnes (2010-2015)
Launched:  November 21, 2005

On November 21, 2005, AT&T received a major redesign to coincide with its merger with SBC. . In advertisements of that time, the SBC logo and the previous logo came together to form this new logo, and thus, until February 2009, it was branded as "The New AT&T". The typeface was changed and was made lowercase. The globe got a glossy 3D effect, with the globe in white and the stripes in blue, rather than the other way around, and two stripes were removed, reducing it from eight to six. This rebrand was created by Interbrand, who were retained due to the success of their previous AT&T logo six years prior. In 2011, AT&T's trademark 4-note audio logo was added at the end of its commercials and tutorial videos.

2015–present[]

AT&T 2016
Designer:  Interbrand
Typography:  AT&T Aleck (custom-designed)
Launched:  December 13, 2015

In the wake of its then-recent acquisition of DirecTV, AT&T modified the 2005 logo on December 13, 2015, by having its colors switch places, making the stripes transparent and the circle blue for the second time (a motif similar to the 1983 "Death Star" logo); the wordmark was also changed as it reverted back to being in uppercase for the first time since 2005. The 4-note audio logo's key was changed from "D-D'-E'-B" to "G-G'-A'-E'", and at a faster rate. This rebrand was created by Interbrand, just like the previous logo.

References[]

  1. Kuyper, Jerry (2012). "AT&T brand identity 1983". Behance.
  2. AT&T Branded Products Guidelines. 1999, page 4. "The special 8-line version of the globe should be used for all sizes 3/8" in diameter or less."
  3. "AT&T corporate identity system". April 2001.

External links[]

AT&T
NCR Corporation
AT&T
AT&T
NCR Corporation
Lucent Technologies
SBC Communications
AT&T
BellSouth
Cingular Wireless
DirecTV
Time Warner
AT&T
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