AT&T

This page only shows primary logo variants.

For other related logos and images, see:

Idents
Other

Contents

1885–1900	1900–1921	1921–1939	1939–1964	1964–1969


1969–1983	1983–2003	1999–2005	2005–2015	2015–present

American Telephone and Telegraph Company

1885–1900

SVG NEEDED

The American Telephone and Telegraph Company was founded by Alexander Graham Bell in 1885.

1900–1921

This is the first documented use of the "Bell System" branding.

SVG NEEDED

1921–1939

SVG NEEDED

Local versions of the logo included the name of the regional "baby bell" companies at the top of the ring, with the words "American Telephone & Telegraph Co." on the bottom.

1939–1964

SVG NEEDED

The words on the ring from the second logo stayed the same, but the typeface and the hook on the bell were changed.

1964–1969

In 1964, the words "American Telephone and Telegraph Co." were removed from the ring, and the words "and Associated Companies" was moved to the bottom of a new wordmark reading the new abbreviated name of the company, AT&T.

1969–1983

Designer:

Saul Bass

Typography:

Custom

Launched:

October 12, 1969

This is the final version of the bell logo, designed by Saul Bass. The bell logo used here would continue to be used by the seven "baby bell" companies spun off of AT&T, as well as Western Electric Company.

Bell System Logo Redesign Intro

1983–2005

1983–2003

Designer:

Saul Bass/Herb Leager Associates
Jerry Kuyper
Dean Smith

Typography:

Custom

Launched:

October 5, 1983

In 1982, when the government breakup of the Bell System forced the company to stop carrying its bell logo, Saul Bass was reenlisted with designing a logo for AT&T. Bass's company Saul Bass/Herb Leager Associates worked with Jerry Kuyper and Dean Smith to design a circle composed of twelve lines that form a smaller, segmented circle, and retain the blue color of its predecessor. This logo was nicknamed the "Death Star" and became AT&T's logo on October 5, 1983, when it was reincorporated as a smaller company. The original 1983 version was used in tandem with its 1999 revision until 2003.

Behance

1999–2005

In 1999, the globe design was slightly modified, with four of its stripes being removed, reducing it from twelve to eight.

2005–present

2005–2015

Designer:

Interbrand

Typography:

AT&T Aleck

Launched:

November 21, 2005

On November 21, 2005, AT&T received a major redesign to coincide with its merger with SBC. In a commercial, the SBC logo and the previous logo formed to make this new logo, and was called "he New AT&T". The typeface was changed and was made lowercase. The globe got a glossy 3D effect, with the globe in white and the stripes in blue, rather than the other way around (which had been the case till then), and two stripes were removed, reducing it from eight to six. This rebrand was created by Interbrand. This logo is still used in most locations, SIM cards, and on the 404 error page.

In 2011, AT&T's trademark 4-note audio logo was added at the end of its commercials and tutorial videos.

2015–present

Designer:

Interbrand

Typography:

AT&T Aleck

Launched:

December 13, 2015

On December 13, 2015, AT&T updated its globe logo for the first time in ten years by having its colors switch places, making the stripes transparent and the circle blue once again (a motif similar to the 1983 "Death Star" logo); the wordmark was also changed as it reverted back to being in uppercase for the first time since 2005. The 4-note audio logo's key was changed from "D-D'-E-B" to G-G'-A-E", and at a faster rate. The latest rebrand was also created by Interbrand for the second time.