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This page only shows primary logo variants.
For other related logos and images, see:
/Other /Idents

Contents

Bell System hires 1889 logo Bell 1900 logo Bell System hires 1921 logo Bell System 1939 AT&T1964Logo
1885–1900 1900–1921 1921–1939 1939–1964 1964–1969
 
ATT-Bell-1969-logo AT&T 1983 AT&T 1999 AT&T logo AT&T 2016
1969–1982 1982–1996 1996–2005 2005–2015 2015–present

American Telephone and Telegraph Company

1885–1900

Bell System hires 1889 logo


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The American Telephone and Telegraph Company was founded by Alexander Graham Bell in 1885.

1900–1921

Bell 1900 logo

This is the first documented use of the "Bell System" branding.


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1921–1939

Bell System hires 1921 logo


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Local versions of the logo included the name of the regional "baby bell" companies at the top of the ring, with the words "American Telephone & Telegraph Co." on the bottom.

1939–1964

Bell System 1939


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The words on the ring from the second logo stayed the same, but the typeface, the hook on the bell was changed.

AT&T

1964–1969

AT&T1964Logo

In 1964, the words "American Telephone and Telegraph Co." were removed from the ring, and the words "and Associated Companies" was moved to the bottom of a new wordmark reading the new abbreviated name of the company, AT&T.

1969–2005

1969–1982

ATT-Bell-1969-logo


DESIGNER
Saul Bass
TYPOGRAPHY
Unknown
USAGE
Official

This is the final version of the bell logo, designed by Saul Bass. The bell logo used here would continue to be used by the seven "baby bell" companies spun off of AT&T, as well as Western Electric Company.

1982–2005

1982–1996
AT&T 1983


DESIGNER
Saul Bass
TYPOGRAPHY
Unknown
USAGE
Official

In 1982, the wordmark design remained the same, but the bell symbol was replaced by a blue globe with lines on the left side of it that seem to make a segmented circle. This logo was nicknamed the "Death Star". This logo was used in tandem with the next one until 2003.

1996–2005
AT&T 1999

In 1996, the globe design was slightly modified with its number of stripes being reduced to eight and three of them being removed from the globe (it originally had eleven stripes in the previous logo).

2005–present

2005–2015

AT&T logo

On November 21, 2005, AT&T received a major redesign to coincide with the merger of SBC. In a recent commercial, the SBC logo and the previous logo formed to make this new logo, and was called, "The New AT&T". The typeface was changed and was made lowercase. The globe got a glossy 3D effect, with the globe in white and the stripes in blue, rather than the other way around (which had been the case till then). This rebrand was created by Interbrand. This logo is still used in most locations, SIM cards, and on the 404 error page. This logo has been nicknamed the "marble."

In 2011, AT&T's trademark 4-note audio logo was added at the end of its commercials.

2015–present

AT&T 2016

On December 13, 2015, AT&T updated its globe logo for the first time in ten years by having all blue colors on it trade places, making the stripes transparent and the circle blue once again (a motif similar to the 1982 "Death Star" logo); the wordmark was also changed as it reverted back to being in uppercase for the first time since 2005. The 4-note audio logo's key was changed from "D-D'-E-B" to G-G'-A-E", and at a faster rate. The latest rebrand was also created by Interbrand for the second time.

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