1900–1921 | ||||
1885–1900 | 1900–1921 | 1921–1939 | 1939–1964 | 1964–1969 |
1969–1982 | 1982–1996 | 1996–2005 | 2005–2015 | 2015–present |
American Telephone and Telegraph Company
1885–1900
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The American Telephone and Telegraph Company was founded by Alexander Graham Bell in 1885.
1900–1921
This is the first documented use of the "Bell System" branding.
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1921–1939
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Local versions of the logo included the name of the regional "baby bell" companies at the top of the ring, with the words "American Telephone & Telegraph Co." on the bottom.
1939–1964
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The words on the ring from the second logo stayed the same, but the typeface, the hook on the bell was changed.
AT&T
1964–1969
In 1964, the words "American Telephone and Telegraph Co." were removed from the ring, and the words "and Associated Companies" was moved to the bottom of a new wordmark reading the new abbreviated name of the company, AT&T.
1969–1982
This is the final version of the bell logo, designed by Saul Bass. The bell logo used here would continue to be used by the seven "baby bell" companies spun off of AT&T, as well as Western Electric Company.
1982–1996
In 1982, the wordmark design remained the same, but the bell symbol was replaced by a blue globe with lines on the left side of it that seem to make a segmented circle. This logo was nicknamed the "Death Star". This logo was used in tandem with the next one until 2003.
1996–2005
In 1996, the globe design was slightly modified with its number of stripes being reduced to eight and three of them being removed from the globe (it originally had eleven stripes in the previous logo).
2005–2015
On November 21, 2005, AT&T received a major redesign to coincide with the merger of SBC. The typeface at the bottom of the logo was changed and was made lowercase. The globe got a glossy 3D effect, with the globe in white and the stripes in blue, rather than the other way around (which had been the case till then). This rebrand was created by Interbrand. This logo is still used in most locations, SIM cards, and on the 404 error page. This logo has been nicknamed the "marble."
In 2011, AT&T's trademark 4-note audio logo was added at the end of its commercials.
2015–present
On December 13, 2015, AT&T updated its globe logo for the first time in ten years by having all blue colors on it trade places, making the stripes transparent and the circle blue once again (a motif similar to the 1982 "Death Star" logo); the wordmark was also changed as it reverted back to being in uppercase for the first time since 2005. The 4-note audio logo's key was changed from "D-D'-E-B" to G-G'-A-E", and at a faster rate. The latest rebrand was also created by Interbrand for the second time.
External links
Former Members
Alamo Rent a Car2 | AT&T1 | BI-LO | Chili's3 | Direct Energy2 | Enterprise CarShare2 | Enterprise Rent-A-Car2 | Expedia2 | ExxonMobil (Exxon | Mobil)4 | Harvey's Supermarket | Hulu2 | Macy's3 | National Car Rental2 | Nationwide Mutual Insurance Company2 | Rite Aid4 | Winn-Dixie4 1AT&T was no longer a Plenti partner after October 31, 2017. [1] 2These companies were no longer Plenti parters after December 31, 2017. [2] 3These companies were no longer Plenti partners after May 3, 2018. [3] 4These companies were no longer Plenti partners after July 10, 2018.
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