G. Dean Smith Jerry Kuyper Saul Bass/Herb Yager Associates
Typography:
Helvetica
Launched:
November 1, 1982
American Bell was formed on November 1, 1982 to take over computer technology and telephone equipment leasing operations from the Bell System upon its breakup on January 1, 1983. Twelve- and eight-bar versions of this logo existed for small print and signage purposes[1][2], the former becoming the face of parent company AT&T after its restructuring in 1984.
AT&T Information Systems[]
1984–1989[]
Designer:
G. Dean Smith Jerry Kuyper Saul Bass/Herb Yager Associates
Typography:
Helvetica
Launched:
January 3, 1984
American Bell was renamed to AT&T Information Systems upon AT&T’s restructuring in 1984. It was fully absorbed back into AT&T in 1989.
