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This page only shows primary logo variants.
For other related logos and images, see:
2011 (pre-launch) 2011–July 2018 February–August 2018 (used in print media) July 2018–present
2011 (pre-launch) 2011–July 2018 February–August 2018 (used in print media) July 2018–present

ATV Sur is the television channel for the southern part of Perú officially launched on November 10, 2011 after the re-opening of the Arequipa channel Perú TV by Grupo ATV after its purchase that same year.

2011 (pre-launch)[]

ATV Sur 2011 (prelanzamiento)

This is the first ATV Sur logo. The logo was now a silver square with round edges and above the logo of its predecessor Perú TV.

2011–July 2018[]

ATV Sur 2011 (lanzamiento oficial)

Already officially launched, the logo is modified by the text "atv sur" in black for the acronym and red for the word "sur", with the latter in italics.

February–August 2018 (used in print media)[]

ATV Sur 2018 1

With the change of Grupo ATV's image, the ATV logo is adopted and on the right, the word "SUR". This logo was only seen in print advertising, while the previous one continued to be used until August 2018.

July 2018–present[]

ATV Sur 2018 2

Then, with the ATV image change, the southern channel logo is modified using the ATV channel logo, now modifying the color of the logo to purple and to the right, the word "sur" in opaque orange in Calibri Italic typography.

Perú TV
ATV Sur
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